Rayito Colombiano

Rayito Colombiano — latin artist from CO.

Formed in 1996 in Iztapalapa, Mexico City, RAYITO COLOMBIANO seamlessly blends Mexican sensibility with Colombian folk music. Their unique musical concept has…

Influence: 59.79% Fanbase: 39.95% Trending: 69.70% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 240.22% • Very Strong

As of 2025-09-09

395,436

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:48:54 UTC

Genres

latintropicalregional mexicancumbia soniderarancheracumbia

Biography

Formed in 1996 in Iztapalapa, Mexico City, RAYITO COLOMBIANO seamlessly blends Mexican sensibility with Colombian folk music. Their unique musical concept has resonated with audiences, establishing them as a standout group in the music scene.

Top Brand Affinities

Report Date: 2025-09-09

Rayito Colombiano builds repeat engagement among 18-24 & 25-34 audiences throughout MEXICO, ARGENTINA, ECUADOR. With a heavily male (67%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (4,420 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Allen & Heath, Beautylish, Nextel point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rayito Colombiano score 0.06% — Low bucket.

Brand: Allen & HeathBrand: BeautylishBrand: Nextel

Followers:395,436

Engagements:252

Rate:0.1%

Posts:6,652

Avg Likes:228

Avg Comments:4

Avg Views:5,961

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 395,436 · Engagements 252 · Rate 0.1% Posts 6,652 · Views 5,961 · Avg Likes 228 · Avg Comments 4 · Avg Views 5,961	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 36% 35-44: 13% 45-64: 5%	Largest: 18-24 (42%); next: 25-34 (36%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	MEXICO (57%) ARGENTINA (24%) ECUADOR (10%) UNITED STATES (8%) PERU (8%)	Top regions: MEXICO (57%), ARGENTINA (24%), ECUADOR (10%)
Platform Engagement	Instagram: 28 avg likes/post · Tiktok: 4,420 avg views/post · Youtube: 1,541 avg views/post	Best reach: Tiktok 4,420 avg views; best engagement: Tiktok 179 avg likes

Top Brand Affinities

Allen & Heath

Score: 240.22

Beautylish

Score: 73.12

Nextel

Score: 71.78

Aussiebum

Score: 67.10

Farmacy

Score: 56.36

Univision

Score: 53.82

First Aid Beauty

Score: 36.53

Aeromexico

Score: 34.90

Laura Geller Beauty

Score: 32.63

Loro Piana

Score: 31.23

Gerard Cosmetics

Score: 31.06

Fresh

Score: 30.79

Brand	Category	Score
Allen & Heath		240.22
Beautylish		73.12
Nextel		71.78
Aussiebum		67.10
Farmacy		56.36
Univision		53.82
First Aid Beauty		36.53
Aeromexico		34.90
Laura Geller Beauty		32.63
Loro Piana		31.23
Gerard Cosmetics		31.06
Fresh		30.79
Amazon Music		26.83
BOXYCHARM		26.83
Weedmaps		23.91
Ciaté		23.28
Kärcher		22.08
Buffalo Wild Wings		18.60
Tatcha		17.95
Ballantine's		17.12
SkateSpot		15.52
Skullcandy		14.85
OFRA		14.27
Trancefamily		13.69
Diablo		13.33
Fisher-Price		12.42
Iberia		12.04
American Eagle		12.02
Suavecito		11.80
Jean Paul Gaultier		11.62
REVOLVE		11.54
Olive Garden		11.22
Cafecito		11.19
Scotiabank		11.14
Tanqueray		10.69
Beck`s		10.09
AstraZeneca		10.03
Sennheiser		9.92
LATAM		8.46
Pro Tools		8.38
Dunkin' Donuts		8.02
Atmos		7.86
Beautyblender		7.69
Havaianas		7.30
T.J. Maxx		7.28
Milani Cosmetics		6.74
iHeartRadio Music Awards		6.73
Moët & Chandon		6.42
Uber		6.38
Pioneer		6.23