RAYE
Influence: 66.88%
Fanbase: 62.00%
Trending: 69.33%
Career Level: Mainstream
Top Brand Affinity
Highest overlapping lifestyle brand
boohoo
• 14.94%
• Very Strong
As of 2025-09-09
3,881,270
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:23 UTC
Genres
popdance poppoppost-teen popuk popmainstream popr&b, funk & souluk contemporary r&bcontemporary r&belectronictropical houseedmpop dancehouseuk dance
Biography
British singer/songwriter RAYE, born Rachel Keen in South London, emerged in the music scene after collaborating with artists such as Jonas Blue and Jax Jones. Her 2020 mini-album, Euphoric Sad Songs, produced the Top Ten single "Secrets." RAYE's career began at the age of ten, performing in charity gigs and local church events before attending the BRIT School in 2012. After releasing her debut EP, Welcome to the Winter, in 2014, she signed with Polydor and continued to gain recognition through collaborations and solo releases.
RAYE's success continued with hits like "Decline" and "Cigarette," leading to the release of her debut album, My 21st Century Blues, in 2023. The album reached number two in the UK and showcased her songwriting skills. Following a historic win at the 2024 BRIT Awards, RAYE released the single "Genesis," further solidifying her position as a rising star in the music industry.
RAYE's success continued with hits like "Decline" and "Cigarette," leading to the release of her debut album, My 21st Century Blues, in 2023. The album reached number two in the UK and showcased her songwriting skills. Following a historic win at the 2024 BRIT Awards, RAYE released the single "Genesis," further solidifying her position as a rising star in the music industry.
Login to View Full Artist Stats
Next refresh: —
Top Brand Affinities
Report Date: 2025-09-09
RAYE resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic is heavily female (58%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 71,555 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with boohoo, Selfridges, Amazon Music maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist RAYE score
5.32% — Very Strong bucket.
Brand: boohooBrand: SelfridgesBrand: Amazon Music
Followers:3,881,270
Engagements:206,593
Rate:5.3%
Posts:344
Views:71,555
Avg Likes:206,491
Avg Comments:1,128
Avg Views:71,555
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,881,270 · Engagements 206,593 · Rate 5.3% Posts 344 · Views 71,555 · Avg Likes 206,491 · Avg Comments 1,128 · Avg Views 71,555 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 32% 13-17: 7% 35-44: 7% |
Largest: 18-24 (52%); next: 25-34 (32%) |
| Gender Split |
Female: 58% Male: 42% Non-binary/Other: 0% |
Skews female (58%) |
| Top Countries |
UNITED STATES (24%) UNITED KINGDOM (14%) BRAZIL (6%) NIGERIA (5%) FRANCE (5%) |
Top regions: UNITED STATES (24%), UNITED KINGDOM (14%), BRAZIL (6%) |
| Platform Engagement | Instagram: 201,126 avg likes/post · Youtube: 71,555 avg views/post | Best reach: Youtube 71,555 avg views; best engagement: Instagram 201,126 avg likes |
Top Brand Affinities
boohoo
Score: 14.94
Selfridges
Score: 14.84
Amazon Music
Score: 13.46
Vauxhall
Score: 12.66
Mixcloud
Score: 12.60
River Island
Score: 11.22
ASOS
Score: 10.94
MISSGUIDED
Score: 10.91
Topshop
Score: 8.66
Barbie
Score: 8.48
JACQUEMUS
Score: 7.95
Acne Studios
Score: 7.41
| Brand | Category | Score |
|---|---|---|
| boohoo | 14.94 | |
| Selfridges | 14.84 | |
| Amazon Music | 13.46 | |
| Vauxhall | 12.66 | |
| Mixcloud | 12.60 | |
| River Island | 11.22 | |
| ASOS | 10.94 | |
| MISSGUIDED | 10.91 | |
| Topshop | 8.66 | |
| Barbie | 8.48 | |
| JACQUEMUS | 7.95 | |
| Acne Studios | 7.41 | |
| Pioneer | 7.26 | |
| Marks & Spencer | 6.76 | |
| Vivienne Westwood | 6.45 | |
| Ableton | 6.06 | |
| MTV | 5.73 | |
| Primark | 5.61 | |
| iHeartRadio Music Awards | 5.32 | |
| Urban Outfitters | 5.20 | |
| Harrods | 5.12 | |
| Steve Madden | 4.95 | |
| SoundCloud | 4.94 | |
| Fenty beauty | 4.72 | |
| Tesco | 4.71 | |
| Coach | 4.43 | |
| BBC | 4.39 | |
| Spotify Music | 4.06 | |
| Tomorrowland | 3.83 | |
| Coachella | 3.63 | |
| Dr. Martens | 3.50 | |
| Moschino | 3.43 | |
| Beats Electronics | 3.30 | |
| Sunnies Studios | 3.29 | |
| Pull&Bear | 3.19 | |
| Target | 3.10 | |
| shein | 3.03 | |
| Kodak | 2.97 | |
| Lush | 2.92 | |
| NARS Cosmetics | 2.92 | |
| Calvin Klein | 2.90 | |
| H&M | 2.86 | |
| FashionNova | 2.83 | |
| Showtime | 2.80 | |
| TOM FORD | 2.76 | |
| Vogue | 2.75 | |
| Marc Jacobs | 2.75 | |
| NBC | 2.75 | |
| Lollapalooza | 2.66 | |
| Bershka | 2.62 |
Official Profiles
Login to view Contact
LoginArtist: RAYE
Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations
The map shows every radio station that aired RAYE today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-23 02:00 UTC | RAYE, Amma, Absolutely | ATLAS ARENA | Łódź, Poland | |
| 2026-01-25 03:00 UTC | RAYE, Amma, Absolutely | Uber Arena | Berlin, Germany | |
| 2026-01-26 03:00 UTC | RAYE, Amma, Absolutely | O2 Arena | Capital City of Prague, Czechia | |
| 2026-01-28 04:00 UTC | RAYE, Absolutely, Amma | Ziggo Dome | Amsterdam, Netherlands | |
| 2026-01-29 04:00 UTC | RAYE, Absolutely, Amma | Ziggo Dome | Amsterdam, Netherlands | |
| 2026-01-31 05:00 UTC | RAYE, Amma, Absolutely | Unipol Arena | Casalecchio di Reno, Italy | |
| 2026-02-02 02:30 UTC | RAYE, Amma, Absolutely | Afas Dome | Antwerp, Belgium | |
| 2026-02-02 04:30 UTC | Raye | Sportpaleis | Antwerp, Belgium | |
| 2026-02-04 03:00 UTC | RAYE, Absolutely, Amma | Royal Arena | Copenhagen, Denmark | |
| 2026-02-06 03:00 UTC | RAYE, Absolutely, Amma | Unity Arena | Fornebu, Norway | |
| 2026-02-06 04:30 UTC | Raye | Unity arena Oslo | Bærum, Norway | |
| 2026-02-08 03:00 UTC | RAYE, Absolutely, Amma | Avicii Arena | Stockholm, Sweden | |
| 2026-02-08 04:30 UTC | Raye | Avicii Arena | Stockholm, Sweden | |
| 2026-02-11 04:00 UTC | RAYE, Amma, Absolutely | Lanxess Arena | Cologne, Germany | |
| 2026-02-12 04:00 UTC | RAYE, Amma, Absolutely | Hallenstadion | Zürich, Switzerland | |
| 2026-02-14 04:45 UTC | RAYE, Amma, Absolutely | Palau Sant Jordi | Barcelona, Spain | |
| 2026-02-16 03:30 UTC | RAYE, Absolutely, Amma | Accor Arena | Paris, France | |
| 2026-02-18 02:30 UTC | RAYE, Absolutely, Amma, Co-op Live - Premium Experiences | Co-op Live | Manchester, United Kingdom | |
| 2026-02-19 04:00 UTC | RAYE | Co-op Live | Manchester, United Kingdom | |
| 2026-02-21 02:30 UTC | RAYE, Absolutely, Amma | OVO Hydro | Glasgow, United Kingdom | |
| 2026-02-21 04:30 UTC | Raye | OVO Hydro | Glasgow, United Kingdom | |
| 2026-02-22 02:30 UTC | RAYE, Absolutely, Amma | OVO Hydro | Glasgow, United Kingdom | |
| 2026-02-24 02:00 UTC | RAYE, Absolutely, Amma | bp pulse LIVE | Birmingham, United Kingdom | |
| 2026-02-24 04:30 UTC | Raye | bp pulse LIVE | Birmingham, United Kingdom | |
| 2026-02-25 02:00 UTC | RAYE, Absolutely, Amma | bp pulse LIVE | Birmingham, United Kingdom | |
| 2026-02-27 02:30 UTC | RAYE, Absolutely, Amma | The O2 | London, United Kingdom | |
| 2026-02-27 04:30 UTC | Raye | Indigo At The O2 | London, United Kingdom | |
| 2026-02-28 02:30 UTC | RAYE, Absolutely, Amma | The O2 | London, United Kingdom | |
| 2026-02-28 02:30 UTC | Duman | Indigo At The O2 | London, United Kingdom | |
| 2026-03-01 20:00 UTC | Milkfest 2026 | Indigo At The O2 | London, United Kingdom | — |
| 2026-03-02 02:30 UTC | RAYE, Amma, Absolutely | The O2 | London, United Kingdom | |
| 2026-03-03 02:30 UTC | RAYE, Absolutely | The O2 | London, United Kingdom | |
| 2026-03-03 04:30 UTC | Raye | Indigo At The O2 | London, United Kingdom | |
| 2026-03-05 02:30 UTC | RAYE, Absolutely, Amma | 3Arena | Dublin, Ireland | |
| 2026-03-06 02:30 UTC | RAYE, Absolutely, Amma | 3Arena | Dublin, Ireland | |
| 2026-04-01 03:00 UTC | RAYE, Amma, Absolutely | Channel 24 | Sacramento, United States | |
| 2026-04-03 03:00 UTC | RAYE, Amma, Absolutely | Doug Mitchell Thunderbird Sports Centre | Vancouver, Canada | |
| 2026-04-04 02:00 UTC | RAYE, Absolutely, amma | Washington Music Theater | Seattle, United States | |
| 2026-04-04 03:00 UTC | RAYE, Absolutely, Amma | WAMU Theater | Seattle, United States | |
| 2026-04-07 01:30 UTC | RAYE, Amma, Absolutely | Fillmore Auditorium | Denver, United States | |
| 2026-04-09 02:00 UTC | RAYE, Amma, Absolutely | State Theatre | Minneapolis, United States | |
| 2026-04-11 01:30 UTC | RAYE, Absolutely, amma | Chicago Theatre | Chicago, United States | |
| 2026-04-11 02:30 UTC | RAYE, Absolutely, Amma | Auditorium | Chicago, United States | |
| 2026-04-13 03:00 UTC | RAYE, Amma, Absolutely | Place Bell | Laval, Canada | |
| 2026-04-14 03:00 UTC | RAYE, Amma, Absolutely | Coca-Cola Coliseum | Toronto, Canada | |
| 2026-04-16 03:00 UTC | RAYE, Amma, Absolutely | Radio City Music Hall | New York, United States | |
| 2026-04-17 02:00 UTC | RAYE, Absolutely, amma | Radio City Music Hall | New York, United States |
