Rayden

Rayden — alternative artist from ES.

"La victoria imposible" is the upcoming album set to be released in April 2023. The album promises to deliver a unique and captivating musical experience, with…

Influence: 51.38% Fanbase: 28.57% Trending: 62.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Estrella Galícia • 68.63% • Very Strong

As of 2025-09-08

533,453

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:34:53 UTC

Genres

alternativealternativehip-hop & raphip-hop/rapspanish hip hopitalian underground hip hoprap conciencia

Biography

"La victoria imposible" is the upcoming album set to be released in April 2023. The album promises to deliver a unique and captivating musical experience, with anticipation building among fans for its release.

Top Brand Affinities

Report Date: 2025-09-08

Rayden connects with 18-24 & 25-34 audiences and shows durable traction across SPAIN, MEXICO, COLOMBIA. With a heavily male (58%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 1,522 avg views per post; Instagram adds dependable engagement depth. Overlap with Estrella Galícia, Fnac, El Corte Ingles highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Rayden moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rayden score 0.66% — Low bucket.

Brand: Estrella GalíciaBrand: FnacBrand: El Corte Ingles

Followers:533,453

Engagements:3,509

Rate:0.7%

Posts:696

Avg Likes:3,507

Avg Comments:40

Avg Views:1,522

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 533,453 · Engagements 3,509 · Rate 0.7% Posts 696 · Views 1,522 · Avg Likes 3,507 · Avg Comments 40 · Avg Views 1,522	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 31% 13-17: 5% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (31%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	SPAIN (49%) MEXICO (19%) COLOMBIA (7%) ARGENTINA (6%) PERU (3%)	Top regions: SPAIN (49%), MEXICO (19%), COLOMBIA (7%)
Platform Engagement	Instagram: 3,466 avg likes/post · Youtube: 1,522 avg views/post	Best reach: Youtube 1,522 avg views; best engagement: Instagram 3,466 avg likes

Top Brand Affinities

Estrella Galícia

Score: 68.63

Fnac

Score: 29.02

El Corte Ingles

Score: 22.87

PLAYMOBIL

Score: 12.94

Daewoo

Score: 12.06

Oysho

Score: 11.48

Iberia

Score: 10.28

Patek Philippe

Score: 8.13

Lidl

Score: 7.75

Movistar

Score: 6.63

Pull&Bear

Score: 6.32

Ryanair

Score: 4.99

Brand	Category	Score
Estrella Galícia		68.63
Fnac		29.02
El Corte Ingles		22.87
PLAYMOBIL		12.94
Daewoo		12.06
Oysho		11.48
Iberia		10.28
Patek Philippe		8.13
Lidl		7.75
Movistar		6.63
Pull&Bear		6.32
Ryanair		4.99
Primark		4.78
VidaSana		4.69
Stradivarius		4.67
AliExpress		4.04
Summit Entertainment		3.78
Cafecito		3.73
Bershka		2.77
Tomorrowland		2.57
AMC		2.53
Red Bull		2.36
Tinder		2.25
League of Legends		2.19
Carrefour		2.16
HBO		2.13
Montblanc		2.10
Coca-Cola		2.08
Snoopy And The Peanuts Gang		1.92
Spotify Music		1.83
NYX Cosmetics		1.74
Canon		1.72
GoPro		1.70
Guinness		1.64
Sony		1.60
Universal		1.54
Nikon		1.47
Huawei		1.47
New Balance		1.46
Vans		1.46
Pixar		1.43
Warner Bros		1.41
Heineken		1.39
shein		1.34
Star Wars		1.32
Marvel		1.29
Renault		1.29
Converse		1.29
DC Entertainment		1.27
Zara		1.26