Raybekah

Raybekah — others artist from NG.

Raybekah, born Rebecca Chinonso Arinola in Lagos on September 15, 1996, is a rising artist from Abia state known for her dynamic style and creative music.…

Influence: 55.07% Fanbase: 33.58% Trending: 65.82% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 22.59% • Very Strong

As of 2025-09-08

3,104,984

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:49:40 UTC

Genres

othersworldwide

Biography

Raybekah, born Rebecca Chinonso Arinola in Lagos on September 15, 1996, is a rising artist from Abia state known for her dynamic style and creative music. Drawing inspiration from her surroundings, she began writing lyrics in secondary school and officially entered the music scene at age 15 in 2011, amassing five tracks and two videos. With a captivating voice and humble confidence, Raybekah has garnered attention, even receiving praise from A-list Nigerian artists like Wizkid and Davido in 2019 for her talent.

Raybekah has showcased her versatility by covering songs by renowned musicians and creating jingles for top companies in Nigeria. With a vision to impact the youth and instill hope in their dreams, she believes her music will resonate with her generation. Keep an eye on this emerging star as she continues to make her mark in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Raybekah speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, FRANCE, UNITED KINGDOM. Composition is heavily male (61%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (43,300 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near Airtel, Amazon Music, A.P.C., suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Raybekah score 0.24% — Low bucket.

Brand: AirtelBrand: Amazon MusicBrand: A.P.C.

Followers:3,104,984

Engagements:7,503

Rate:0.2%

Posts:752

Avg Likes:7,011

Avg Comments:402

Avg Views:44,689

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,104,984 · Engagements 7,503 · Rate 0.2% Posts 752 · Views 44,689 · Avg Likes 7,011 · Avg Comments 402 · Avg Views 44,689	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 41% 35-44: 7% 13-17: 4%	Largest: 25-34 (48%); next: 18-24 (41%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (40%) FRANCE (8%) UNITED KINGDOM (7%) SOUTH AFRICA (6%) JAMAICA (6%)	Top regions: UNITED STATES (40%), FRANCE (8%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 43,300 avg views/post · Youtube: 1,389 avg views/post	Best reach: Tiktok 43,300 avg views; best engagement: Tiktok 6,931 avg likes

Top Brand Affinities

Airtel

Score: 22.59

Amazon Music

Score: 11.76

A.P.C.

Score: 10.77

CNN

Score: 9.38

Hennessy

Score: 6.50

FashionNova

Score: 4.60

FOREX

Score: 4.56

MTV

Score: 4.56

Timberland

Score: 4.40

Comedy Central

Score: 3.13

BBC

Score: 2.99

NBC

Score: 2.97

Brand	Category	Score
Airtel		22.59
Amazon Music		11.76
A.P.C.		10.77
CNN		9.38
Hennessy		6.50
FashionNova		4.60
FOREX		4.56
MTV		4.56
Timberland		4.40
Comedy Central		3.13
BBC		2.99
NBC		2.97
Monster Beverage		2.95
Kodak		2.75
Fendi		2.65
shein		2.55
Versace		2.48
SoundCloud		2.25
Christian Louboutin		2.21
Dolce & Gabbana		2.16
musical.ly		2.11
Paramount Pictures		1.97
Balenciaga		1.94
Pepsi		1.85
Vogue		1.84
Polo Ralph Lauren		1.82
Fenty beauty		1.68
The North Face		1.64
Lexus		1.62
Beats Electronics		1.58
Gucci		1.50
Rolex		1.38
Reebok		1.31
GIVENCHY		1.30
Louis Vuitton		1.28
Los Angeles Lakers		1.27
Supreme		1.24
Tommy Hilfiger		1.21
Burberry		1.18
H&M		1.13
NFL		1.13
Spotify Music		1.12
Bentley		1.11
Cartier		1.09
Yves Saint Laurent		1.08
SheInside		1.06
Guinness		1.03
FIFA		1.02
Prada		0.99
NBA		0.99