Ray Charles
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
649,001
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Throughout the '50s and '60s, Charles released a series of R&B hits that paved the way for soul music, including "What'd I Say," which captured both the fervor of the church and the spirit of rock & roll. He later achieved pop stardom with hits like "Unchain My Heart" and "Hit the Road Jack," and surprised audiences by topping the charts with country music. Despite a brief setback in the mid-'60s, Charles continued to record and perform until his passing on June 10, 2004, leaving behind a lasting legacy in American music history.
Ray Charles is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily male (67%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (6,089 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 649,001 · Engagements 314 · Rate 0.0% Posts 104 · Views 6,089 · Avg Likes 306 · Avg Comments 8 · Avg Views 6,089 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 35% 25-34: 34% 35-44: 14% 45-64: 11% |
Largest: 18-24 (35%); next: 25-34 (34%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED STATES (24%) BRAZIL (15%) UNITED KINGDOM (4%) FRANCE (4%) ITALY (3%) |
Top regions: UNITED STATES (24%), BRAZIL (15%), UNITED KINGDOM (4%) |
| Platform Engagement | Tiktok: 0 avg views/post · Youtube: 6,089 avg views/post | Best reach: Youtube 6,089 avg views; best engagement: Youtube 306 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Ray Charles
The map shows every radio station that aired Ray Charles today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Popularity Change (%)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
