Ray Charles

Ray Charles — pop artist from US.

Ray Charles, a pioneering musician in the development of soul music, merged '50s R&B with gospel-powered vocals, jazz, blues, and country influences. Blind…

Influence: 71.62% Fanbase: 68.95% Trending: 72.95% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-26

655,001

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:54:09 UTC

Genres

popadult standardsr&b, funk & soulr&b/soulclassic soulsouljazz & standardsvocal jazzjazz blueship-hop & raphip-hop/rapbluessoul bluespiano blues

Biography

Ray Charles, a pioneering musician in the development of soul music, merged '50s R&B with gospel-powered vocals, jazz, blues, and country influences. Blind since age six, he studied music at the St. Augustine School for the Deaf and the Blind before moving to Seattle in 1947. Charles' early recordings in the late '40s and early '50s showed hints of the skills that would later define his career, leading to his breakthrough hit "I Got a Woman" in 1955 at Atlantic Records.

Throughout the '50s and '60s, Charles released a series of R&B hits that paved the way for soul music, including "What'd I Say," which captured both the fervor of the church and the spirit of rock & roll. He later achieved pop stardom with hits like "Unchain My Heart" and "Hit the Road Jack," and surprised audiences by topping the charts with country music. Despite a brief setback in the mid-'60s, Charles continued to record and perform until his passing on June 10, 2004, leaving behind a lasting legacy in American music history.

Top Brand Affinities

Report Date: 2025-09-26

Ray Charles is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, FRANCE. The audience is heavily male (67%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (6,774 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ray Charles score 0.04% — Low bucket.

Followers:655,001

Engagements:290

Rate:0.0%

Posts:105

Avg Likes:281

Avg Comments:9

Avg Views:6,774

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 655,001 · Engagements 290 · Rate 0.0% Posts 105 · Views 6,774 · Avg Likes 281 · Avg Comments 9 · Avg Views 6,774	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 37% 25-34: 34% 35-44: 14% 45-64: 12%	Largest: 18-24 (37%); next: 25-34 (34%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (20%) BRAZIL (14%) FRANCE (5%) ITALY (4%) ARGENTINA (4%)	Top regions: UNITED STATES (20%), BRAZIL (14%), FRANCE (5%)
Platform Engagement	Tiktok: 0 avg views/post · Youtube: 6,774 avg views/post	Best reach: Youtube 6,774 avg views; best engagement: Youtube 281 avg likes