Rawayana

Rawayana — rock artist from VE.

Grammy and Latin Grammy-winning group Rawayana, hailing from Venezuela, have established themselves as a leading international act blending Caribbean rhythms…

Influence: 58.26% Fanbase: 44.77% Trending: 65.01% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 17.31% • Very Strong

As of 2025-09-09

2,861,642

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:52:20 UTC

Genres

rockvenezuelan rockalternativealternativehip-hop & rapvenezuelan hip hopreggaereggae en espanolreggaeroots reggaereggae fusion

Biography

Grammy and Latin Grammy-winning group Rawayana, hailing from Venezuela, have established themselves as a leading international act blending Caribbean rhythms with funk, reggae, soul, house, and rock. With five studio albums under their label, Broccoli Records, including their most successful release "Quien trae las cornetas?" (2023), Rawayana has garnered critical acclaim, earning accolades such as a Grammy for "Best Latin Rock or Alternative Album" and a Latin Grammy for "Best Pop Song."

In addition to their solo success, Rawayana teamed up with Colombian outfit Bomba Estéreo to form ASTROPICAL, releasing a self-titled debut album in 2025. The supergroup made their debut at Mexico City's Vive Latino festival and are set to embark on an extensive tour. With a nomination for Best New Artist at the 18th Annual Latin Grammy Awards and notable collaborations with industry heavyweights like Natalia Lafourcade, Justin Quiles, and more, Rawayana continues to push boundaries and captivate audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-09

Rawayana resonates most with 18-24 & 25-34 audiences and shows durable presence in VENEZUELA, COLOMBIA, MEXICO. With a heavily male (60%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (296,370 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Movistar, Cafecito, LATAM makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rawayana score 3.06% — Very Strong bucket.

Brand: MovistarBrand: CafecitoBrand: LATAM

Followers:2,861,642

Engagements:87,705

Rate:3.1%

Posts:592

Avg Likes:86,230

Avg Comments:794

Avg Views:448,770

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,861,642 · Engagements 87,705 · Rate 3.1% Posts 592 · Views 448,770 · Avg Likes 86,230 · Avg Comments 794 · Avg Views 448,770	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 35% 35-44: 6% 13-17: 5%	Largest: 18-24 (52%); next: 25-34 (35%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	VENEZUELA (31%) COLOMBIA (12%) MEXICO (11%) UNITED STATES (9%) PERU (9%)	Top regions: VENEZUELA (31%), COLOMBIA (12%), MEXICO (11%)
Platform Engagement	Instagram: 58,757 avg likes/post · Tiktok: 152,400 avg views/post · Youtube: 296,370 avg views/post	Best reach: Youtube 296,370 avg views; best engagement: Instagram 58,757 avg likes

Top Brand Affinities

Movistar

Score: 17.31

Cafecito

Score: 10.05

LATAM

Score: 8.04

American Airlines

Score: 6.74

Daewoo

Score: 6.53

Oculus

Score: 5.82

VidaSana

Score: 5.67

Suavecito

Score: 5.61

Bethesda Softworks

Score: 4.13

Colgate

Score: 3.66

Lollapalooza

Score: 3.61

Amway

Score: 3.47

Brand	Category	Score
Movistar		17.31
Cafecito		10.05
LATAM		8.04
American Airlines		6.74
Daewoo		6.53
Oculus		5.82
VidaSana		5.67
Suavecito		5.61
Bethesda Softworks		4.13
Colgate		3.66
Lollapalooza		3.61
Amway		3.47
Verizon		3.45
Gatorade		3.28
shein		2.51
Pepsi		2.12
Paramount Pictures		2.01
Tomorrowland		2.00
Pantone Inc		1.97
Sephora		1.92
Spotify Music		1.91
H&M		1.89
Target		1.87
OREO		1.77
Pizza Lover		1.69
GoPro		1.68
Airbnb		1.67
Bellagio		1.67
Heineken		1.65
HBO		1.59
FIFA		1.58
Forever 21		1.52
Red Bull		1.52
Los Angeles Lakers		1.52
musical.ly		1.44
Guinness		1.38
Sony		1.38
Bershka		1.36
Warner Bros		1.34
Polo Ralph Lauren		1.29
Coca-Cola		1.29
Maybelline		1.24
NBA		1.23
Guess		1.22
Nutella		1.21
National Geographic		1.19
Adobe		1.19
Beats Electronics		1.19
L'Oréal Paris		1.15
Christian Dior		1.14