Rauw Alejandro

Rauw Alejandro — pop artist from PR.

Rauw Alejandro, a prominent Puerto Rican pop artist, is recognized for his versatile reggaeton style that blends Latin pop, R&B, hip-hop, and retro influences.…

Influence: 75.64% Fanbase: 79.02% Trending: 73.95% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 9.29% • Very Strong

As of 2025-09-26

54,948,453

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:53:58 UTC

Genres

poppuerto rican popasian pophip-hop & raptrap latinourbano latinolatinreggaetonurbano latino

Biography

Rauw Alejandro, a prominent Puerto Rican pop artist, is recognized for his versatile reggaeton style that blends Latin pop, R&B, hip-hop, and retro influences. Following the success of his debut mixtape, Punto de Equilibrio, in late 2016, Alejandro collaborated with various artists and earned nominations at the Tu Musica Urban Awards in 2019. His debut studio album, Afrodisíaco, released in 2020, peaked at number two on the Billboard Top Latin Albums chart. Alejandro continued to make waves in the Latin music scene with subsequent releases, including Vice Versa in 2021 and Saturno in 2022, both of which achieved significant chart success.

Born Raúl Alejandro Ocasio Ruiz in San Juan, Puerto Rico, Alejandro initially pursued soccer before transitioning to music due to an injury during his adolescence. Influenced by artists like Elvis Presley, Michael Jackson, and Daddy Yankee, Alejandro honed his singing and songwriting skills, eventually gaining recognition for his triple-threat talent as a singer, dancer, and songwriter. Signed to the Under Music Group label, Alejandro released multiple singles and collaborations, establishing himself as a rising star in the Latin music industry. His consistent chart success and innovative approach to reggaeton have solidified his position as a leading figure in the genre.

Top Brand Affinities

Report Date: 2025-09-26

Rauw Alejandro resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, COLOMBIA, ARGENTINA. The demographic is heavily male (56%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 3,350,000 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Movistar, Coach, Milani Cosmetics maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rauw Alejandro score 3.33% — Very Strong bucket.

Brand: MovistarBrand: CoachBrand: Milani Cosmetics

Followers:54,948,453

Engagements:1,830,834

Rate:3.3%

Posts:445

Avg Likes:1,763,561

Avg Comments:14,204

Avg Views:3,373,611

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 54,948,453 · Engagements 1,830,834 · Rate 3.3% Posts 445 · Views 3,373,611 · Avg Likes 1,763,561 · Avg Comments 14,204 · Avg Views 3,373,611	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 26% 13-17: 8% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (14%) COLOMBIA (12%) ARGENTINA (9%) MEXICO (9%) DOMINICAN REPUBLIC (8%)	Top regions: UNITED STATES (14%), COLOMBIA (12%), ARGENTINA (9%)
Platform Engagement	Instagram: 1,167,811 avg likes/post · Tiktok: 3,350,000 avg views/post · Youtube: 23,611 avg views/post	Best reach: Tiktok 3,350,000 avg views; best engagement: Instagram 1,167,811 avg likes

Top Brand Affinities

Movistar

Score: 9.29

Coach

Score: 7.71

Milani Cosmetics

Score: 7.33

Hot Topic

Score: 6.53

Suavecito

Score: 6.49

ULTA Beauty

Score: 6.45

shein

Score: 5.47

American Airlines

Score: 5.07

SheInside

Score: 4.81

BH Cosmetics

Score: 4.29

Barber Shop Connect

Score: 3.97

American Eagle

Score: 3.86

Brand	Category	Score
Movistar		9.29
Coach		7.71
Milani Cosmetics		7.33
Hot Topic		6.53
Suavecito		6.49
ULTA Beauty		6.45
shein		5.47
American Airlines		5.07
SheInside		4.81
BH Cosmetics		4.29
Barber Shop Connect		3.97
American Eagle		3.86
Victoria's Secret		3.66
Coachella		3.48
NARS Cosmetics		3.41
Versace		3.39
Lollapalooza		3.25
Stradivarius		3.13
Urban Outfitters		3.12
Fenty beauty		3.10
Sephora		3.06
Pull&Bear		3.00
FashionNova		2.97
TOM FORD		2.94
Marc Jacobs		2.84
Forever 21		2.84
Gymshark		2.78
The North Face		2.74
Target		2.35
Cafecito		2.25
NYX Cosmetics		2.21
Fendi		2.21
Too Faced Cosmetics		2.17
Anastasia Beverly Hills		2.16
Paramount Pictures		2.10
Balenciaga		2.09
Make Up For Ever		2.00
Bershka		1.99
Los Angeles Lakers		1.99
Yves Saint Laurent		1.95
Sneakerhead		1.90
Bellagio		1.83
New Balance		1.71
Warner Bros		1.68
Urban Decay Cosmetics		1.66
Calvin Klein		1.60
Pandora		1.59
Burberry		1.59
Maybelline		1.57
H&M		1.44