Rauw Alejandro, a prominent Puerto Rican pop artist, is recognized for his versatile reggaeton style that blends Latin pop, R&B, hip-hop, and retro influences. Following the success of his debut mixtape, Punto de Equilibrio, in late 2016, Alejandro collaborated with various artists and earned nominations at the Tu Musica Urban Awards in 2019. His debut studio album, Afrodisíaco, released in 2020, peaked at number two on the Billboard Top Latin Albums chart. Alejandro continued to make waves in the Latin music scene with subsequent releases, including Vice Versa in 2021 and Saturno in 2022, both of which achieved significant chart success.

Born Raúl Alejandro Ocasio Ruiz in San Juan, Puerto Rico, Alejandro initially pursued soccer before transitioning to music due to an injury during his adolescence. Influenced by artists like Elvis Presley, Michael Jackson, and Daddy Yankee, Alejandro honed his singing and songwriting skills, eventually gaining recognition for his triple-threat talent as a singer, dancer, and songwriter. Signed to the Under Music Group label, Alejandro released multiple singles and collaborations, establishing himself as a rising star in the Latin music industry. His consistent chart success and innovative approach to reggaeton have solidified his position as a leading figure in the genre.