Raury

Raury — alternative artist from US.

Raury is a multifaceted artist known for blending alternative folk, rap, and electronic music. He made his commercial debut in 2015 with the album "All We…

Influence: 60.84% Fanbase: 47.57% Trending: 67.47% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 15.66% • Very Strong

As of 2025-09-09

246,044

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-31 05:28:05 UTC

Genres

alternativealternativehip-hop & rappsychedelic hip hophip hop

Biography

Raury is a multifaceted artist known for blending alternative folk, rap, and electronic music. He made his commercial debut in 2015 with the album "All We Need," featuring collaborations with artists like Tom Morello. Raised in Georgia, Raury gained recognition for his unique sound and desire to create a new cultural movement, receiving a BBC Sound of 2015 nomination. Transitioning to independence, he has since released projects like "Fervent" and "Strawberry Moon," showcasing his versatility and evolution as an artist.

Hailing from Atlanta, Raury Deshaun Tullis began his music career as a teenager and gained prominence with his 2014 accomplishments, including the release of his mixtape "Indigo Child" and a major-label deal with Columbia. His music reflects his eclectic influences and experimentation with different genres, evident in albums like "The Woods" and "Fervent." In 2022, Raury continued to push boundaries with "Strawberry Moon," a concise R&B-rooted album that showcases his growth and musical dexterity.

Top Brand Affinities

Report Date: 2025-09-09

Raury reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic tilt is heavily male (62%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 1,353,344 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to True Religion, Akai, SoundCloud suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Raury score 6.04% — Very Strong bucket.

Brand: True ReligionBrand: AkaiBrand: SoundCloud

Followers:246,044

Engagements:14,873

Rate:6.0%

Posts:143

Avg Likes:14,216

Avg Comments:973

Avg Views:1,353,344

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 246,044 · Engagements 14,873 · Rate 6.0% Posts 143 · Views 1,353,344 · Avg Likes 14,216 · Avg Comments 973 · Avg Views 1,353,344	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 37% 35-44: 7% 13-17: 5%	Largest: 18-24 (50%); next: 25-34 (37%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (46%) BRAZIL (7%) UNITED KINGDOM (5%) CANADA (5%) SOUTH AFRICA (3%)	Top regions: UNITED STATES (46%), BRAZIL (7%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 414 avg likes/post · Youtube: 1,353,344 avg views/post	Best reach: Youtube 1,353,344 avg views; best engagement: Youtube 13,802 avg likes

Top Brand Affinities

True Religion

Score: 15.66

Akai

Score: 13.56

SoundCloud

Score: 11.58

Pro Tools

Score: 10.30

Amazon Music

Score: 9.53

Ableton

Score: 8.50

Maison Margiela

Score: 7.75

Beats Electronics

Score: 6.68

Champion

Score: 6.57

iHeartRadio Music Awards

Score: 6.11

Kodak

Score: 5.81

Vivienne Westwood

Score: 5.50

Brand	Category	Score
True Religion		15.66
Akai		13.56
SoundCloud		11.58
Pro Tools		10.30
Amazon Music		9.53
Ableton		8.50
Maison Margiela		7.75
Beats Electronics		6.68
Champion		6.57
iHeartRadio Music Awards		6.11
Kodak		5.81
Vivienne Westwood		5.50
Hennessy		5.46
Hot Topic		5.29
Kroger		5.23
ESPN		5.09
Spotify Music		5.08
Stüssy		5.02
Verizon		5.00
Coachella		4.99
Coach		4.91
Steve Madden		4.68
Alexander McQueen		4.27
Urban Outfitters		4.04
Supreme		3.83
MTV		3.81
Timberland		3.76
Cartoon Network		3.75
ASOS		3.72
CNN		3.65
Sneakerhead		3.56
Mortal Kombat		3.36
Los Angeles Lakers		3.22
Lollapalooza		3.16
Matrix		3.15
NBA		3.14
Fenty beauty		3.05
Philips		3.02
Nickelodeon		2.92
Dr. Martens		2.80
Prismacolor		2.78
Vans		2.75
Versace		2.72
Carhartt		2.71
Fila		2.68
NFL		2.56
Sprite		2.51
FashionNova		2.49
NBC		2.39
New Balance		2.31