Ratt Brand Affinity ranks highest Live Nation at 30.28% . Very Strong. Score DMDB 62.80% | Fanbase 51.77%

Ratt — rock artist from US.

RATT, formed in 1982 by lead singer Stephen Pearcy and guitarist Robbin Crosby, played a significant role in the development of Hollywood's Sunset Strip sound.…

Ratt

Recognizable

Country: US | Artist ID: 11e81bbf-d292-d78a-93c7-a0369fe50396

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Genres

rockrockalbum rockhard rockmetalglam metalmetalheavy metal

Influential: 62.80% Fanbase: 51.77% Trending: 68.31%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 30.28% • Very Strong

As of 2025-09-09

233,391

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.80% | Fanbase 51.77% | Trending 68.31% | CAREER STAGE: MAINSTREAM

Biography

RATT, formed in 1982 by lead singer Stephen Pearcy and guitarist Robbin Crosby, played a significant role in the development of Hollywood's Sunset Strip sound. The band gained local popularity through performances in L.A. clubs and the release of their self-titled EP in 1983, which sold over 100,000 copies and received radio airplay.

In 1984, RATT signed with Atlantic Records and released their debut album "Out of the Cellar," which achieved triple Platinum status with hit singles like "Round & Round" and "Back for More." The band went on to sell over 15 million records in the US and became known for their energetic live performances, headlining arena tours worldwide. Today, RATT continues to perform their classic hits to audiences around the globe.

Report Date: 2025-09-09

Ratt has momentum with 25-34 & 35-44 audiences—particularly in UNITED STATES, CANADA, BRAZIL. A heavily male (77%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 90,438 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Live Nation, Ampeg, Sennheiser signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ratt score 2.06% — Strong bucket.

Brand: Live NationBrand: AmpegBrand: Sennheiser

Followers:233,391

Engagements:4,802

Rate:2.1%

Posts:390

Avg Likes:4,774

Avg Comments:93

Avg Views:90,438

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 233,391 · Engagements 4,802 · Rate 2.1% Posts 390 · Views 90,438 · Avg Likes 4,774 · Avg Comments 93 · Avg Views 90,438	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 35-44: 24% 18-24: 24% 45-64: 17%	Largest: 25-34 (32%); next: 35-44 (24%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED STATES (52%) CANADA (6%) BRAZIL (6%) MEXICO (3%) JAPAN (3%)	Top regions: UNITED STATES (52%), CANADA (6%), BRAZIL (6%)
Platform Engagement	Instagram: 4,037 avg likes/post · Youtube: 90,438 avg views/post	Best reach: Youtube 90,438 avg views; best engagement: Instagram 4,037 avg likes

Top Brand Affinities

Live Nation

Score: 30.28

Ampeg

Score: 27.82

Sennheiser

Score: 10.29

MTV

Score: 8.96

Pro Tools

Score: 7.66

Amazon Music

Score: 7.39

Pontiac

Score: 7.29

DeLorean Motor Company

Score: 7.24

Jack Daniels

Score: 7.20

Hot Topic

Score: 6.31

Columbia Pictures

Score: 6.28

Tesla Motors

Score: 5.25

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Top Brand Affinities

Brand	Category	Score
Live Nation		30.28
Ampeg		27.82
Sennheiser		10.29
MTV		8.96
Pro Tools		7.66
Amazon Music		7.39
Pontiac		7.29
DeLorean Motor Company		7.24
Jack Daniels		7.20
Hot Topic		6.31
Columbia Pictures		6.28
Tesla Motors		5.25
NBC		5.14
Resident Evil		4.96
Sega		4.50
Harley-Davidson		4.41
Paramount Pictures		4.40
Margaritaville		4.27
Bandai Namco		4.24
Power Rangers		4.23
Coors		4.22
Budweiser		4.17
Spotify Music		4.15
iHeartRadio Music Awards		3.97
Movistar		3.91
WWE		3.84
AMC		3.76
Gillette		3.72
Mortal Kombat		3.61
Monster Beverage		3.52
NHL		3.52
Warner Bros		3.31
Comedy Central		3.08
Star Wars		3.06
Lollapalooza		3.03
Cadillac		2.99
Nickelodeon		2.94
Walmart		2.93
ESPN		2.93
Hot Wheels		2.76
Transformers		2.75
Chrysler		2.67
NFL		2.61
Pepsi		2.57
Snoopy And The Peanuts Gang		2.53
Dr. Martens		2.50
Busch		2.36
Chevrolet		2.19
Nintendo		2.07
Oakley		2.06