Rationale

Rationale — pop artist from ZW.

Hailing from Zimbabwe, Rationale is a multi-talented singer, songwriter, and producer known for his captivating voice and ability to blend soulful lyrics with…

Influence: 56.19% Fanbase: 33.83% Trending: 67.37% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 28.70% • Very Strong

As of 2025-09-08

49,290

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 23:47:42 UTC

Genres

poppopr&b, funk & souluk contemporary r&bcontemporary r&bsoulalternativealternativeelectronicdance

Biography

Hailing from Zimbabwe, Rationale is a multi-talented singer, songwriter, and producer known for his captivating voice and ability to blend soulful lyrics with infectious synthpop beats. His unique sound and deep lyrical themes have garnered him a diverse fan base, with support from industry heavyweights like Elton John, Ellie Goulding, Justin Timberlake, and Sam Smith. Collaborating with a range of artists, Rationale has graced stages at major festivals worldwide, including Coachella, Lollapalooza, and Glastonbury.

With his impressive track record and growing acclaim, Rationale is highly anticipated to release his second album in 2024, building upon his already established reputation as a rising star in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Rationale engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, UNITED KINGDOM, BRAZIL. The fan base skews male-leaning (52%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (3,560 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Warner Music, Mixcloud, Tate Modern, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rationale score 1.71% — Moderate bucket.

Brand: Warner MusicBrand: MixcloudBrand: Tate Modern

Followers:49,290

Engagements:841

Rate:1.7%

Posts:650

Avg Likes:792

Avg Comments:93

Avg Views:4,472

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 49,290 · Engagements 841 · Rate 1.7% Posts 650 · Views 4,472 · Avg Likes 792 · Avg Comments 93 · Avg Views 4,472	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 38% 35-44: 7% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (38%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (24%) UNITED KINGDOM (15%) BRAZIL (5%) SWEDEN (4%) ROMANIA (4%)	Top regions: UNITED STATES (24%), UNITED KINGDOM (15%), BRAZIL (5%)
Platform Engagement	Instagram: 550 avg likes/post · Tiktok: 912 avg views/post · Youtube: 3,560 avg views/post	Best reach: Youtube 3,560 avg views; best engagement: Instagram 550 avg likes

Top Brand Affinities

Warner Music

Score: 28.70

Mixcloud

Score: 20.25

Tate Modern

Score: 14.46

MOOG

Score: 13.93

All Saints

Score: 10.51

Pioneer

Score: 9.69

Amazon Music

Score: 9.44

Selfridges

Score: 9.31

Vauxhall

Score: 9.31

Pro Tools

Score: 8.08

Ableton

Score: 7.75

Marks & Spencer

Score: 7.14

Brand	Category	Score
Warner Music		28.70
Mixcloud		20.25
Tate Modern		14.46
MOOG		13.93
All Saints		10.51
Pioneer		9.69
Amazon Music		9.44
Selfridges		9.31
Vauxhall		9.31
Pro Tools		8.08
Ableton		7.75
Marks & Spencer		7.14
ASOS		6.92
boohoo		6.20
Dr. Martens		6.13
Lollapalooza		5.87
Spotify Music		5.54
BBC		5.36
Coachella		5.00
Harrods		4.77
Urban Outfitters		4.60
Topshop		4.47
MTV		4.40
Showtime		4.40
Lush		4.32
Tesco		4.29
SoundCloud		4.22
Guinness		4.18
iHeartRadio Music Awards		3.94
Aperol		3.93
Beats Electronics		3.91
Polaroid		3.83
NBC		3.77
Tomorrowland		3.70
Summit Entertainment		3.65
Cadbury		3.46
Verizon		3.45
Primark		3.25
Lululemon Athletica		3.07
Kodak		2.96
Tinder		2.89
Airbnb		2.72
Columbia Pictures		2.63
Sunnies Studios		2.54
Converse		2.40
Carhartt		2.38
Fenty beauty		2.38
Paramount Pictures		2.36
HBO		2.35
The Olympic Games		2.22