Ratboys
Influence: 52.69%
Fanbase: 27.24%
Trending: 65.41%
Career Level: Rising
Top Brand Affinity
Highest overlapping lifestyle brand
Ampeg
• 39.97%
• Very Strong
As of 2025-09-09
30,747
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 14:42:10 UTC
Genres
popindie popchicago indiepoprockrockalternativeindie rockalternativebubblegrungepunkalternative emoindie punk
Biography
Ratboys, a Chicago-based band with over a decade of music-making under their belt, recently ventured to Seattle's Hall of Justice Recording Studio to collaborate with producer Chris Walla on their latest album, The Window. This marked the band's first time recording outside of Chicago, resulting in a fresh infusion of experimentation and preparation into their soft-hearted Midwestern indie rock sound with a hint of Americana flair. The sessions with Walla led to a sonic expansion for Ratboys, incorporating new elements like rototoms, talkboxes, and fiddles, resulting in their most diverse record yet, ranging from fuzzy power pop to warm country twang and mournful folk. The Window showcases Ratboys at their best, presenting a cohesive and expansive sound that captures the essence of the band's collective vision after years of evolution.
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Top Brand Affinities
Report Date: 2025-09-09
Ratboys reliably reaches 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, CANADA. The base is heavily male (60%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (1,103 avg views per post); Instagram layers on depth and replies. The audience sits near Ampeg, MOOG, Warby Parker, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Ratboys score
4.27% — Very Strong bucket.
Brand: AmpegBrand: MOOGBrand: Warby Parker
Followers:30,747
Engagements:1,312
Rate:4.3%
Posts:997
Views:1,103
Avg Likes:1,310
Avg Comments:21
Avg Views:1,103
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 30,747 · Engagements 1,312 · Rate 4.3% Posts 997 · Views 1,103 · Avg Likes 1,310 · Avg Comments 21 · Avg Views 1,103 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 36% 35-44: 16% 45-64: 4% |
Largest: 25-34 (42%); next: 18-24 (36%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
UNITED STATES (90%) UNITED KINGDOM (4%) CANADA (2%) JAPAN (1%) ITALY (1%) |
Top regions: UNITED STATES (90%), UNITED KINGDOM (4%), CANADA (2%) |
| Platform Engagement | Instagram: 1,292 avg likes/post · Tiktok: 1,103 avg views/post | Best reach: Tiktok 1,103 avg views; best engagement: Instagram 1,292 avg likes |
Top Brand Affinities
Ampeg
Score: 39.97
MOOG
Score: 18.52
Warby Parker
Score: 18.12
Miller Lite
Score: 15.06
bonappetitmag
Score: 14.13
Pro Tools
Score: 12.37
Spotify Music
Score: 11.18
Sennheiser
Score: 9.93
Lollapalooza
Score: 8.94
Taco Bell
Score: 7.86
Kickstarter
Score: 7.68
Emporium
Score: 7.52
| Brand | Category | Score |
|---|---|---|
| Ampeg | 39.97 | |
| MOOG | 18.52 | |
| Warby Parker | 18.12 | |
| Miller Lite | 15.06 | |
| bonappetitmag | 14.13 | |
| Pro Tools | 12.37 | |
| Spotify Music | 11.18 | |
| Sennheiser | 9.93 | |
| Lollapalooza | 8.94 | |
| Taco Bell | 7.86 | |
| Kickstarter | 7.68 | |
| Emporium | 7.52 | |
| Walgreens | 7.28 | |
| Ableton | 7.26 | |
| Coors | 6.41 | |
| Pilsner Urquell | 6.39 | |
| Pacific Northwest Wonderland | 5.90 | |
| Kodak | 5.82 | |
| Busch | 5.52 | |
| SoundCloud | 5.48 | |
| Hurley | 5.07 | |
| Paramount Pictures | 5.06 | |
| Verizon | 4.89 | |
| Polaroid | 4.89 | |
| Kroger | 4.87 | |
| Tinder | 4.85 | |
| Gatorade | 4.85 | |
| Heinz | 4.73 | |
| Margaritaville | 4.65 | |
| Showtime | 4.48 | |
| Fujifilm | 3.87 | |
| Nickelodeon | 3.87 | |
| Coachella | 3.87 | |
| Bethesda Softworks | 3.86 | |
| Holden | 3.63 | |
| Leica | 3.59 | |
| Airbnb | 3.57 | |
| NHL | 3.47 | |
| Fallout | 3.42 | |
| Budweiser | 3.30 | |
| Dr. Martens | 3.25 | |
| Columbia Pictures | 3.13 | |
| WWE | 3.01 | |
| Carhartt | 2.98 | |
| MTV | 2.95 | |
| Nintendo | 2.90 | |
| Comedy Central | 2.82 | |
| Walmart | 2.61 | |
| Urban Outfitters | 2.44 | |
| Chipotle Mexican Grill | 2.43 |
Official Profiles
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LoginArtist: Ratboys
Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations
The map shows every radio station that aired Ratboys today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-11)
Total: 133,490
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
132,667 | 99.38% |
| [+] |
Audiomack |
823 | 0.62% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-26 03:00 UTC | Ratboys | El Club | Detroit, United States | |
| 2026-02-27 03:00 UTC | Ratboys, Florry | Lee's Palace | Toronto, Canada | |
| 2026-02-28 03:00 UTC | Ratboys, Florry | Bar Le Ritz PDB | Montréal, Canada | |
| 2026-03-01 03:00 UTC | Ratboys, Florry | The Sinclair | Cambridge, United States | |
| 2026-03-04 03:30 UTC | Ratboys | First Unitarian Church of Philadelphia | Philadelphia, United States | |
| 2026-03-04 04:00 UTC | Ratboys, Florry | First Unitarian Church | Philadelphia, United States | |
| 2026-03-06 03:00 UTC | Ratboys, Florry | Warsaw | New York, United States | |
| 2026-03-07 03:00 UTC | Ratboys, Florry | 9:30 Club | Washington, United States | |
| 2026-03-08 03:00 UTC | Ratboys, Florry | The Broadberry | Richmond, United States | |
| 2026-03-09 02:00 UTC | Ratboys, Florry | Motorco Music Hall | Durham, United States | |
| 2026-03-11 02:00 UTC | Ratboys, Florry | Grey Eagle at The Outpost | Asheville, United States | |
| 2026-03-11 02:00 UTC | Ratboys | The Grey Eagle | Asheville, United States | |
| 2026-03-12 02:00 UTC | Ratboys, Florry | Terminal West | Atlanta, United States | |
| 2026-03-13 02:00 UTC | Ratboys, Florry | The Basement East | Nashville, United States | |
| 2026-03-14 02:00 UTC | Ratboys, Florry | Zanzabar | Louisville, United States | |
| 2026-03-15 02:00 UTC | Ratboys | Vivarium | Milwaukee, United States | |
| 2026-03-25 02:00 UTC | Ratboys, villagerrr | Off Broadway | St. Louis, United States | |
| 2026-03-26 02:00 UTC | Ratboys, villagerrr | Record Bar | Kansas City, United States | |
| 2026-03-26 02:00 UTC | Ratboys, villagerrr | recordBar | Kansas City, United States | |
| 2026-03-27 02:00 UTC | Ratboys, villagerrr | George's Majestic Lounge | Fayetteville, United States | |
| 2026-03-28 02:00 UTC | Ratboys | Dada Dallas | Dallas, United States | |
| 2026-03-28 03:00 UTC | Ratboys, villagerrr | Club Dada | Dallas, United States | |
| 2026-03-29 03:00 UTC | Ratboys, villagerrr | Mohawk Austin | Austin, United States | |
| 2026-03-31 02:00 UTC | Ratboys, villagerrr | Launchpad | Albuquerque, United States | |
| 2026-04-01 03:00 UTC | Ratboys, villagerrr | Valley Bar | Phoenix, United States | |
| 2026-04-02 02:00 UTC | Ratboys, villagerrr | Soda Bar | San Diego, United States | |
| 2026-04-04 02:00 UTC | Ratboys, villagerrr | Teragram Ballroom | Los Angeles, United States | |
| 2026-04-05 02:00 UTC | Ratboys, villagerrr | August Hall | San Francisco, United States | |
| 2026-04-07 02:00 UTC | Ratboys, villagerrr | Biltmore Cabaret | Vancouver, Canada | |
| 2026-04-08 02:00 UTC | Ratboys, villagerrr | Neumos Crystal Ballroom | Seattle, United States | |
| 2026-04-09 02:00 UTC | Ratboys, villagerrr | Aladdin Theater | Portland, United States | |
| 2026-04-11 02:00 UTC | Ratboys, villagerrr | Shrine Social Club | Boise, United States | |
| 2026-04-12 02:00 UTC | Ratboys, villagerrr | Urban Lounge | Salt Lake City, United States |
