Ratatat

Ratatat — pop artist from US.

Ratatat, the New York duo consisting of Evan Mast and Mike Stroud, blend rock and electronica. Mast, also known for his work in E*vax and running the indie…

Influence: 65.32% Fanbase: 56.71% Trending: 69.62% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 58.62% • Very Strong

As of 2025-09-09

122,002

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:56:41 UTC

Genres

popindietronicaalternativenew ravehip-hop & raphip-hop/rapelectronicelectronicalternative danceelectronica

Biography

Ratatat, the New York duo consisting of Evan Mast and Mike Stroud, blend rock and electronica. Mast, also known for his work in E*vax and running the indie label Audio Dregs, collaborated with Stroud, who previously played with artists like Ben Kweller and Dashboard Confessional. The duo started in 2001, changing their name to Ratatat in 2003 and releasing their first single in November of that year. They signed with XL Records and released their self-titled debut album in 2004, followed by albums like Classics in 2006 and LP3 in 2008, showcasing more live instruments. In 2015, they returned with the album Magnifique, featuring their rendition of Springwater's "I Will Return."

Ratatat's journey includes collaborations with prominent artists, performances at festivals like Coachella and Governor's Ball, and a diverse discography that highlights their evolution from programmed beats to a more organic sound. With influences ranging from rock to electronic music, Ratatat's innovative approach to production and live performance has garnered them critical acclaim and a dedicated fan base. Their discography reflects their musical growth and experimentation, with each album showcasing their unique blend of genres and their ability to push boundaries in the realm of alternative music.

Top Brand Affinities

Report Date: 2025-09-09

Ratatat stands out with 18-24 & 25-34 audiences across UNITED STATES, FRANCE, CANADA. The profile is heavily male (74%), and content lands hardest on Youtube, where posts average 822,848 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with MOOG, Akai, Ableton, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Ratatat a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ratatat score 9.12% — Very Strong bucket.

Brand: MOOGBrand: AkaiBrand: Ableton

Followers:122,002

Engagements:11,124

Rate:9.1%

Posts:19

Avg Likes:10,587

Avg Comments:895

Avg Views:822,848

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 122,002 · Engagements 11,124 · Rate 9.1% Posts 19 · Views 822,848 · Avg Likes 10,587 · Avg Comments 895 · Avg Views 822,848	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 41% 35-44: 8% 13-17: 4%	Largest: 18-24 (44%); next: 25-34 (41%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (33%) FRANCE (10%) CANADA (5%) MEXICO (4%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (33%), FRANCE (10%), CANADA (5%)
Platform Engagement	Instagram: 1,513 avg likes/post · Youtube: 822,848 avg views/post	Best reach: Youtube 822,848 avg views; best engagement: Youtube 9,074 avg likes

Top Brand Affinities

MOOG

Score: 58.62

Akai

Score: 32.03

Ableton

Score: 30.58

Warner Music

Score: 25.89

Akg

Score: 20.08

Live Nation

Score: 20.07

Mixcloud

Score: 19.15

Pro Tools

Score: 16.12

Accor Hotels

Score: 12.81

Sennheiser

Score: 11.79

Free People

Score: 8.83

Tate Modern

Score: 8.75

Brand	Category	Score
MOOG		58.62
Akai		32.03
Ableton		30.58
Warner Music		25.89
Akg		20.08
Live Nation		20.07
Mixcloud		19.15
Pro Tools		16.12
Accor Hotels		12.81
Sennheiser		11.79
Free People		8.83
Tate Modern		8.75
Coachella		8.24
Amazon Music		8.18
Lollapalooza		7.76
DeLorean Motor Company		7.21
Beats Electronics		7.15
SoundCloud		7.09
Diablo		6.67
Pioneer		5.64
Nixon		5.59
Spotify Music		5.48
Jameson		5.44
Kodak		4.90
Steve Madden		4.80
Gundam		4.38
Stüssy		4.32
Paramount Pictures		4.25
Leica		4.14
Miu Miu		4.13
MTV		4.12
Final Fantasy		4.07
Urban Outfitters		4.02
Verizon		3.92
Taco Bell		3.69
Coors		3.68
Pantone Inc		3.63
Acura		3.53
Polaroid		3.52
Oculus		3.44
Uber		3.43
Showtime		3.41
NHL		3.26
Nintendo		3.17
Abercrombie & Fitch		3.15
Fujifilm		3.04
Warner Bros		2.97
Columbia Pictures		2.93
Tinder		2.92
Garnier		2.91