Rata Blanca Brand Affinity ranks highest Movistar at 18.47% . Very Strong. Score DMDB 61.51% | Fanbase 49.00%

Rata Blanca — rock artist from AR.

Rata Blanca, an Argentine heavy metal band, gained international recognition as the first act from the country in the genre. Led by composer and guitarist…

Rata Blanca

Recognizable

Country: AR | Artist ID: 11e81bc0-f959-686a-8caf-a0369fe50396

Find Artist

Genres

rockargentine rockrock en espanolrock urbano mexicanohard rockmetalargentine heavy metallatin metalmetalheavy metal

Influential: 61.51% Fanbase: 49.00% Trending: 67.77%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 18.47% • Very Strong

As of 2025-09-09

574,107

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.51% | Fanbase 49.00% | Trending 67.77% | CAREER STAGE: MAINSTREAM

Biography

Rata Blanca, an Argentine heavy metal band, gained international recognition as the first act from the country in the genre. Led by composer and guitarist Walter Giardino, the band signed with Polygram in 1988 and released their debut album. Their 1990 album, Magos, Espadas y Rosas, featured the hit ballad "Mujer Amante," selling over one million copies. Rata Blanca has performed at notable heavy metal events like Monsters of Rock and Rock in Rio, sharing the stage with artists such as Ozzy Osbourne, Therapy?, and Alice Cooper. In 2005, they released the live DVD En Vivo: Teatro Gran Rex, featuring a performance with bassist Glenn Hughes.

Report Date: 2025-09-09

Rata Blanca resonates with 18-24 & 25-34 audiences and sustains presence in ARGENTINA, MEXICO, COLOMBIA. The demographic is heavily male (68%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 97,624 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Movistar, Sennheiser, Daewoo maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rata Blanca score 0.81% — Low bucket.

Brand: MovistarBrand: SennheiserBrand: Daewoo

Followers:574,107

Engagements:4,667

Rate:0.8%

Posts:136

Avg Likes:4,560

Avg Comments:136

Avg Views:97,624

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 574,107 · Engagements 4,667 · Rate 0.8% Posts 136 · Views 97,624 · Avg Likes 4,560 · Avg Comments 136 · Avg Views 97,624	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 38% 35-44: 12% 13-17: 5%	Largest: 18-24 (42%); next: 25-34 (38%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	ARGENTINA (30%) MEXICO (13%) COLOMBIA (12%) PERU (10%) ECUADOR (6%)	Top regions: ARGENTINA (30%), MEXICO (13%), COLOMBIA (12%)
Platform Engagement	Instagram: 2,908 avg likes/post · Youtube: 97,624 avg views/post	Best reach: Youtube 97,624 avg views; best engagement: Instagram 2,908 avg likes

Top Brand Affinities

Movistar

Score: 18.47

Sennheiser

Score: 9.79

Daewoo

Score: 8.35

Cafecito

Score: 8.23

Mortal Kombat

Score: 5.28

Resident Evil

Score: 4.91

VidaSana

Score: 4.17

Lollapalooza

Score: 3.77

musical.ly

Score: 3.29

Spotify Music

Score: 3.13

MTV

Score: 2.99

Counter-Strike

Score: 2.57

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Top Brand Affinities

Brand	Category	Score
Movistar		18.47
Sennheiser		9.79
Daewoo		8.35
Cafecito		8.23
Mortal Kombat		5.28
Resident Evil		4.91
VidaSana		4.17
Lollapalooza		3.77
musical.ly		3.29
Spotify Music		3.13
MTV		2.99
Counter-Strike		2.57
League of Legends		2.52
Jack Daniels		2.36
AMC		2.19
Star Wars		1.97
Budweiser		1.92
Heineken		1.90
Lamborghini		1.82
Yamaha		1.79
Pokemon Go		1.74
Victoria's Secret		1.71
Peugeot		1.67
DC Entertainment		1.58
FIFA		1.54
Harley-Davidson		1.51
Marvel		1.46
Herbalife		1.46
Sony		1.43
Chrysler		1.41
Warner Bros		1.40
Chevrolet		1.36
Pixar		1.34
HBO		1.32
Pepsi		1.25
Renault		1.22
Guess		1.21
Vogue		1.20
Marvel Entertainment		1.20
Nintendo		1.18
PlayStation		1.14
Pokemon		1.12
Microsoft		1.10
Netflix		1.08
Nikon		1.01
Tesla Motors		0.96
Ford		0.94
Coca-Cola		0.87
Red Bull		0.83
Pandora		0.82