Rat Boy

Rat Boy — rock artist from GB.

PUBLIC WARNING In a stark declaration to the masses, the public warning serves as a clear alarm bell, signaling impending danger or risk. This urgent…

Influence: 56.62% Fanbase: 35.10% Trending: 67.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Fred Perry • 18.24% • Very Strong

As of 2025-09-09

152,368

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:29:39 UTC

Genres

rockenglish indie rockrockalternativealternativeindie rock

Biography

PUBLIC WARNING

In a stark declaration to the masses, the public warning serves as a clear alarm bell, signaling impending danger or risk. This urgent communication aims to alert and inform individuals or groups of potential threats or hazards that could impact their safety or well-being. Whether issued by government authorities, organizations, or individuals, a public warning is a crucial tool for ensuring public awareness and preparedness in the face of emergencies or critical situations. It serves as a call to action, urging people to take necessary precautions and heed the advice provided to mitigate the looming risks.

Top Brand Affinities

Report Date: 2025-09-09

Rat Boy indexes high with fans in the 18-24 range in UNITED KINGDOM, UNITED STATES, MEXICO. The skew is female-leaning (53%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 6,478 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Fred Perry, Nasty Gal, Depop, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Rat Boy when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rat Boy score 0.65% — Low bucket.

Brand: Fred PerryBrand: Nasty GalBrand: Depop

Followers:152,368

Engagements:997

Rate:0.7%

Posts:339

Avg Likes:970

Avg Comments:39

Avg Views:8,489

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 152,368 · Engagements 997 · Rate 0.7% Posts 339 · Views 8,489 · Avg Likes 970 · Avg Comments 39 · Avg Views 8,489	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 21% 13-17: 11% 35-44: 5%	Largest: 18-24 (61%); next: 25-34 (21%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED KINGDOM (41%) UNITED STATES (16%) MEXICO (3%) CANADA (3%) FRANCE (3%)	Top regions: UNITED KINGDOM (41%), UNITED STATES (16%), MEXICO (3%)
Platform Engagement	Instagram: 405 avg likes/post · Tiktok: 2,011 avg views/post · Youtube: 6,478 avg views/post	Best reach: Youtube 6,478 avg views; best engagement: Instagram 405 avg likes

Top Brand Affinities

Fred Perry

Score: 18.24

Nasty Gal

Score: 11.18

Depop

Score: 9.75

Sainsbury's

Score: 8.57

Dr. Martens

Score: 8.03

Selfridges

Score: 8.02

Tesco

Score: 7.51

Vauxhall

Score: 6.78

Urban Outfitters

Score: 6.49

Vivienne Westwood

Score: 6.01

Topshop

Score: 5.90

MISSGUIDED

Score: 5.57

Brand	Category	Score
Fred Perry		18.24
Nasty Gal		11.18
Depop		9.75
Sainsbury's		8.57
Dr. Martens		8.03
Selfridges		8.02
Tesco		7.51
Vauxhall		6.78
Urban Outfitters		6.49
Vivienne Westwood		6.01
Topshop		5.90
MISSGUIDED		5.57
ASOS		5.28
Ableton		4.53
boohoo		4.43
Sunnies Studios		4.27
SoundCloud		4.14
Polaroid		4.07
Showtime		3.87
Lollapalooza		3.69
Primark		3.51
Guinness		3.50
Pull&Bear		3.49
Lush		3.46
Carhartt		3.25
Spotify Music		3.13
Vans		3.04
Monster Beverage		2.91
BBC		2.83
Coachella		2.83
Stüssy		2.80
Supreme		2.58
Kodak		2.45
Aperol		2.44
Tinder		2.39
Nickelodeon		2.27
Chrysler		2.22
Bershka		2.00
Jack Daniels		1.93
Burberry		1.91
Converse		1.86
The North Face		1.77
Beats Electronics		1.75
Heineken		1.60
Fujifilm		1.55
Warner Bros		1.47
McDonald's		1.45
Airbnb		1.39
Urban Decay Cosmetics		1.35
Land Rover		1.34