Rasheeda
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
13,213,837
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:28:43 UTC
Genres
Biography
Rasheeda builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, BRAZIL, INDIA. With a heavily female (78%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (221,300 avg views per post), while Instagram provides social proof in comments and saves. Affinities with StyleSeat, Afterpay, Shea Moisture point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,213,837 · Engagements 19,211 · Rate 0.1% Posts 3,987 · Views 224,489 · Avg Likes 18,658 · Avg Comments 655 · Avg Views 224,489 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 42% 35-44: 10% 13-17: 5% |
Largest: 25-34 (42%); next: 18-24 (42%) |
| Gender Split |
Female: 78% Male: 22% Non-binary/Other: 0% |
Skews female (78%) |
| Top Countries |
UNITED STATES (86%) BRAZIL (3%) INDIA (2%) SOUTH AFRICA (2%) JAMAICA (2%) |
Top regions: UNITED STATES (86%), BRAZIL (3%), INDIA (2%) |
| Platform Engagement | Instagram: 15,193 avg likes/post · Tiktok: 221,300 avg views/post · Youtube: 3,189 avg views/post | Best reach: Tiktok 221,300 avg views; best engagement: Instagram 15,193 avg likes |
Top Brand Affinities
StyleSeat
Afterpay
Shea Moisture
Benihana
Dollar Tree
Publix
Coach
Macy's
Hennessy
FashionNova
Alexander McQueen
Fenty beauty
| Brand | Category | Score |
|---|---|---|
| StyleSeat | 51.94 | |
| Afterpay | 15.32 | |
| Shea Moisture | 13.63 | |
| Benihana | 9.91 | |
| Dollar Tree | 9.29 | |
| Publix | 7.23 | |
| Coach | 6.73 | |
| Macy's | 6.45 | |
| Hennessy | 6.30 | |
| FashionNova | 5.89 | |
| Alexander McQueen | 5.65 | |
| Fenty beauty | 5.44 | |
| ULTA Beauty | 5.33 | |
| Kroger | 5.31 | |
| Philips | 5.19 | |
| Margaritaville | 5.00 | |
| iHeartRadio Music Awards | 4.79 | |
| boohoo | 4.74 | |
| NORDSTROM | 4.42 | |
| Steve Madden | 4.39 | |
| Verizon | 4.04 | |
| UGG | 3.97 | |
| shein | 3.95 | |
| Fendi | 3.65 | |
| OLD NAVY | 3.64 | |
| ASOS | 3.46 | |
| SheInside | 3.32 | |
| MTV | 3.20 | |
| NBC | 3.16 | |
| Dolce & Gabbana | 3.01 | |
| Marc Jacobs | 2.87 | |
| Urban Outfitters | 2.79 | |
| Los Angeles Lakers | 2.72 | |
| Sneakerhead | 2.70 | |
| Walmart | 2.62 | |
| Nickelodeon | 2.49 | |
| Babybump | 2.46 | |
| Forever 21 | 2.20 | |
| Christian Louboutin | 2.17 | |
| Sephora | 2.15 | |
| NYX Cosmetics | 2.13 | |
| Timberland | 2.06 | |
| Chipotle Mexican Grill | 2.03 | |
| NFL | 1.98 | |
| GIVENCHY | 1.97 | |
| SoundCloud | 1.97 | |
| Tiffany & Co | 1.94 | |
| CBS Television Studios | 1.93 | |
| Victoria's Secret | 1.87 | |
| Anastasia Beverly Hills | 1.76 |
Official Profiles
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LoginArtist: Rasheeda
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Top 10 Songs Played Today
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Total Streams (2025-09-24)
Total: 2,206,333
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















