Raphael Saadiq

Raphael Saadiq — r&b, funk & soul artist from US.

Raphael Saadiq, born in Oakland, CA in 1966, began his musical journey at a young age, eventually joining Tony! Toni! Tone! in the late '80s with his brother…

Influence: 64.77% Fanbase: 48.69% Trending: 72.81% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

218,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-28 22:39:34 UTC

Genres

r&b, funk & soulr&burban contemporaryneo soulr&b/soulfunksoulhip-hop & raphip hop

Biography

Raphael Saadiq, born in Oakland, CA in 1966, began his musical journey at a young age, eventually joining Tony! Toni! Tone! in the late '80s with his brother and cousin. The group quickly rose to fame with hits like "It Never Rains (In Southern California)" and "Feels Good," selling six million albums before Saadiq left to pursue a solo career.

Transitioning to a solo artist in the mid-'90s, Saadiq initially faced challenges adapting to the new role but found success with projects like Lucy Pearl and producing for artists such as D'Angelo and Macy Gray. His solo albums, including Instant Vintage and The Way I See It, showcased his unique blend of influences and earned multiple Grammy nominations, solidifying his reputation as a versatile and talented musician.

Top Brand Affinities

Report Date: 2025-09-09

Raphael Saadiq performs best with fans in the 25-34 range, concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. Audience composition is male-leaning (55%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 4,269 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward leading lifestyle names, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Raphael Saadiq is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Raphael Saadiq score 0.22% — Low bucket.

Followers:218,000

Engagements:482

Rate:0.2%

Posts:50

Avg Likes:449

Avg Comments:31

Avg Views:4,269

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 218,000 · Engagements 482 · Rate 0.2% Posts 50 · Views 4,269 · Avg Likes 449 · Avg Comments 31 · Avg Views 4,269	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 25% 35-44: 21% 45-64: 6%	Largest: 25-34 (45%); next: 18-24 (25%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (57%) BRAZIL (6%) UNITED KINGDOM (5%) CANADA (3%) FRANCE (3%)	Top regions: UNITED STATES (57%), BRAZIL (6%), UNITED KINGDOM (5%)
Platform Engagement	Youtube: 4,269 avg views/post	Best reach: Youtube 4,269 avg views; best engagement: Youtube 449 avg likes