Randy Travis Brand Affinity ranks highest Ariat at 36.83% . Very Strong. Score DMDB 64.59% | Fanbase 55.87%

Randy Travis — country artist from US.

Randy Travis, a prominent figure in the music industry, has sold over 25 million records throughout his career. Inducted into the Country Music Hall of Fame in…

Randy Travis

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbb-42cf-8598-87d9-a0369fe50396

Find Artist

Genres

countrycountrycontemporary countrycountry roadcountry rockspiritualscountry gospel

Influential: 64.59% Fanbase: 55.87% Trending: 68.95%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 36.83% • Very Strong

As of 2025-09-09

4,082,279

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.59% | Fanbase 55.87% | Trending 68.95% | CAREER STAGE: MAINSTREAM

Biography

Randy Travis, a prominent figure in the music industry, has sold over 25 million records throughout his career. Inducted into the Country Music Hall of Fame in 2016, he has received numerous accolades, including seven Grammy Awards, 11 Academy of Country Music Awards, and 10 American Music Awards. Travis has achieved 23 No. 1 singles and has appeared in over 40 feature films and television shows. Recognized with a star on the Hollywood Walk of Fame and the Music City Walk of Fame, he has been a member of the Grand Ole Opry since 1986.

Following a near-fatal stroke in 2013, Travis has shown improvement in his speech and mobility through dedicated physical therapy with the support of his wife, Mary. In 2019, he released his memoir, "Forever and Ever, Amen," with author Ken Abraham. Honored as the CMT Artist of a Lifetime in 2021, Travis released the award-winning documentary "More Life" in 2022, showcasing his enduring impact on country music.

Report Date: 2025-09-09

Randy Travis is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, CANADA, NIGERIA. The audience is male-leaning (54%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (102,350 avg views per post); Instagram builds the community layer. Affinity data highlights Ariat, Miller Lite, Houston Livestock Show and Rodeo, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Randy Travis score 0.62% — Low bucket.

Brand: AriatBrand: Miller LiteBrand: Houston Livestock Show and Rodeo

Followers:4,082,279

Engagements:25,116

Rate:0.6%

Posts:1,082

Avg Likes:24,206

Avg Comments:544

Avg Views:161,314

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,082,279 · Engagements 25,116 · Rate 0.6% Posts 1,082 · Views 161,314 · Avg Likes 24,206 · Avg Comments 544 · Avg Views 161,314	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 31% 18-24: 27% 35-44: 20% 45-64: 19%	Largest: 25-34 (31%); next: 18-24 (27%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (72%) CANADA (7%) NIGERIA (4%) BRAZIL (3%) AUSTRALIA (2%)	Top regions: UNITED STATES (72%), CANADA (7%), NIGERIA (4%)
Platform Engagement	Instagram: 12,155 avg likes/post · Tiktok: 102,350 avg views/post · Youtube: 58,964 avg views/post	Best reach: Tiktok 102,350 avg views; best engagement: Instagram 12,155 avg likes

Top Brand Affinities

Ariat

Score: 36.83

Miller Lite

Score: 16.04

Houston Livestock Show and Rodeo

Score: 14.43

Kenworth

Score: 14.13

Dr Pepper

Score: 11.07

Coors

Score: 10.56

T.J. Maxx

Score: 10.42

Kroger

Score: 9.99

Bud Light

Score: 9.73

FOX

Score: 8.84

NBC

Score: 7.17

Margaritaville

Score: 7.05

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Top Brand Affinities

Brand	Category	Score
Ariat		36.83
Miller Lite		16.04
Houston Livestock Show and Rodeo		14.43
Kenworth		14.13
Dr Pepper		11.07
Coors		10.56
T.J. Maxx		10.42
Kroger		9.99
Bud Light		9.73
FOX		8.84
NBC		7.17
Margaritaville		7.05
Busch		7.03
Publix		6.81
Carhartt		6.31
Younique		5.94
Verizon		5.74
FedEx		5.66
Walmart		5.56
Taco Bell		5.44
iHeartRadio Music Awards		5.21
ESPN		5.16
Chick-fil-A		5.07
GMC		5.00
Walgreens		4.97
ABC		4.96
NHL		4.76
CNN		4.48
Nixon		4.40
Anthropologie		4.32
Jeep		4.13
Holden		4.07
Chevrolet		4.06
Gillette		3.98
American Eagle		3.87
OLD NAVY		3.57
Budweiser		3.55
Lululemon Athletica		3.55
NFL		3.53
Dodge		3.53
WWE		3.42
Harley-Davidson		3.40
Ford		3.26
Cadillac		3.14
PetSmart		3.13
Columbia Pictures		3.10
Spotify Music		3.08
Target		2.99
Under Armour		2.97
Crocs		2.85