Rammstein Brand Affinity ranks highest Impericon at 60.35% . Very Strong. Score DMDB 78.04% | Fanbase 79.01%

Rammstein — rock artist from DE.

Formed in 1994, Rammstein is a German rock band known for their unique style and international success. The six-member group from East Berlin has headlined…

Rammstein

Superstar

Country: DE | Gender: male | Artist ID: 11e81bc8-c4c2-5082-b6c1-a0369fe50396

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Genres

rockindustrial rockalternative rockhard rockeuropeanneue deutsche hartemetalnu metalgerman metalmetalindustrial metalalternative metal

Influential: 78.04% Fanbase: 79.01% Trending: 77.56%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 60.35% • Very Strong

As of 2025-09-09

15,260,920

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 78.04% | Fanbase 79.01% | Trending 77.56% | CAREER STAGE: SUPERSTAR

Biography

Formed in 1994, Rammstein is a German rock band known for their unique style and international success. The six-member group from East Berlin has headlined major festivals and stadiums worldwide, selling millions of albums and topping charts globally. Singing exclusively in German, Rammstein offers a distinctive live experience that engages all senses, avoiding typical metal visuals and embracing cultural and artistic depth.

With seven studio albums to their name, Rammstein's latest release in 2019 achieved chart-topping success in multiple countries, including the US. Produced by the band in collaboration with Olsen Involtini, the album features the hit single 'Deutschland' accompanied by a nine-minute cinematic exploration of German history. Known for their legendary live performances, Rammstein embarked on a decade-long journey to bring their music to stadiums, selling out shows and playing to over 1.2 million fans across 17 countries. The band's European Stadium Tour in 2021 is already highly anticipated, with most venues sold out well in advance.

Report Date: 2025-09-09

Rammstein resonates most with 18-24 & 25-34 audiences and shows durable presence in RUSSIA, UNITED STATES, GERMANY. With a heavily male (78%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (1,317,626 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Impericon, The Witcher, World of Warcraft makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rammstein score 1.42% — Moderate bucket.

Brand: ImpericonBrand: The WitcherBrand: World of Warcraft

Followers:15,260,920

Engagements:216,185

Rate:1.4%

Posts:544

Avg Likes:209,514

Avg Comments:2,251

Avg Views:2,011,626

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,260,920 · Engagements 216,185 · Rate 1.4% Posts 544 · Views 2,011,626 · Avg Likes 209,514 · Avg Comments 2,251 · Avg Views 2,011,626	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 39% 35-44: 13% 45-64: 4%	Largest: 18-24 (41%); next: 25-34 (39%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	RUSSIA (18%) UNITED STATES (12%) GERMANY (11%) MEXICO (6%) UKRAINE (5%)	Top regions: RUSSIA (18%), UNITED STATES (12%), GERMANY (11%)
Platform Engagement	Instagram: 141,796 avg likes/post · Tiktok: 694,000 avg views/post · Youtube: 1,317,626 avg views/post	Best reach: Youtube 1,317,626 avg views; best engagement: Instagram 141,796 avg likes

Top Brand Affinities

Impericon

Score: 60.35

The Witcher

Score: 7.03

World of Warcraft

Score: 6.11

Resident Evil

Score: 5.86

Mortal Kombat

Score: 5.77

Movistar

Score: 4.73

AMC

Score: 4.23

Final Fantasy

Score: 3.97

Fallout

Score: 3.81

Jack Daniels

Score: 3.49

Monster Beverage

Score: 3.47

Comedy Central

Score: 3.12

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Top Brand Affinities

Brand	Category	Score
Impericon		60.35
The Witcher		7.03
World of Warcraft		6.11
Resident Evil		5.86
Mortal Kombat		5.77
Movistar		4.73
AMC		4.23
Final Fantasy		3.97
Fallout		3.81
Jack Daniels		3.49
Monster Beverage		3.47
Comedy Central		3.12
HBO		2.88
Star Wars		2.75
Lollapalooza		2.73
Columbia Pictures		2.70
League of Legends		2.67
Dr. Martens		2.63
PlayStation		2.50
Jaguar		2.33
Nintendo		2.33
Heineken		2.32
BBC		2.15
Lego		2.13
Harley-Davidson		2.09
ASICS		2.09
Guinness		2.06
Red Bull		2.02
Aperol		1.96
Skoda		1.95
Audi		1.93
Ubisoft		1.90
Warner Bros		1.78
Peugeot		1.77
DC Entertainment		1.76
Sony		1.75
Huawei		1.75
Transformers		1.72
Spotify Music		1.70
Activision Blizzard		1.67
Microsoft		1.65
Xbox		1.62
Fiat		1.62
Coca-Cola		1.60
KFC		1.60
Pokemon Go		1.58
Vans		1.57
Volvo		1.55
Pixar		1.54
Volkswagen		1.54