Rakim

Rakim — hip-hop & rap artist from US.

Rakim, known for his unparalleled delivery of lyrics asserting skills, wisdom, and faith, is widely regarded as one of the greatest rappers of all time. His…

Influence: 63.70% Fanbase: 50.42% Trending: 70.33% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 36.01% • Very Strong

As of 2025-09-09

595,062

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:39 UTC

Genres

hip-hop & raphip hoprapgangster rapeast coast hip hophip-hop/raphardcore hip hopcontemporary hip hopothersworldwide

Biography

Rakim, known for his unparalleled delivery of lyrics asserting skills, wisdom, and faith, is widely regarded as one of the greatest rappers of all time. His flow, characterized by smoothness and liquid-like quality with jazz rhythms and an air of effortless cool, set a new standard for MC technique and internal rhyme schemes. Rakim's work with Eric B. in the '80s and early '90s, including the platinum debut Paid in Full (1987), remains influential and powerful, shaping the landscape of hip-hop with intricately crafted lyrics and clever wordplay.

Born William Griffin, Jr., Rakim adopted the name Rakim Allah after converting to Islam at a young age. Teaming up with Eric B., they became a sensation in the hip-hop community with classic tracks like "I Ain't No Joke" and "Paid in Full." Despite their breakup in 1992 due to legal issues, Rakim continued to make an impact as a solo artist, releasing albums like The 18th Letter (1997) and G.O.Ds Network - Reb7rth (2024), showcasing his legendary reputation and innovative lyrical prowess.

Top Brand Affinities

Report Date: 2025-09-09

Rakim speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, BRAZIL, INDIA. Composition is heavily male (88%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (261,025 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Akai, Mixcloud, Warner Music, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rakim score 0.96% — Low bucket.

Brand: AkaiBrand: MixcloudBrand: Warner Music

Followers:595,062

Engagements:5,696

Rate:1.0%

Posts:1,451

Avg Likes:5,493

Avg Comments:369

Avg Views:261,025

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 595,062 · Engagements 5,696 · Rate 1.0% Posts 1,451 · Views 261,025 · Avg Likes 5,493 · Avg Comments 369 · Avg Views 261,025	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 41% 35-44: 11% 13-17: 3%	Largest: 25-34 (43%); next: 18-24 (41%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	UNITED STATES (20%) BRAZIL (6%) INDIA (6%) UNITED KINGDOM (5%) ITALY (4%)	Top regions: UNITED STATES (20%), BRAZIL (6%), INDIA (6%)
Platform Engagement	Instagram: 1,909 avg likes/post · Youtube: 261,025 avg views/post	Best reach: Youtube 261,025 avg views; best engagement: Youtube 3,584 avg likes

Top Brand Affinities

Akai

Score: 36.01

Mixcloud

Score: 34.88

Warner Music

Score: 24.00

Amazon Music

Score: 17.45

MOOG

Score: 15.26

WNBA

Score: 15.09

Marc O'Polo

Score: 13.61

Pro Tools

Score: 13.17

Beats Electronics

Score: 12.69

Pioneer

Score: 12.52

Ableton

Score: 11.15

Everlast

Score: 10.32

Brand	Category	Score
Akai		36.01
Mixcloud		34.88
Warner Music		24.00
Amazon Music		17.45
MOOG		15.26
WNBA		15.09
Marc O'Polo		13.61
Pro Tools		13.17
Beats Electronics		12.69
Pioneer		12.52
Ableton		11.15
Everlast		10.32
ESPN		8.66
SoundCloud		8.43
Los Angeles Lakers		8.25
Hennessy		8.21
Foot Locker		8.15
New Era		8.09
Sneaker News		7.94
CNN		7.68
Champion		7.17
Sole Collector		6.87
Sneakerhead		6.78
NBA		6.62
iHeartRadio Music Awards		6.59
Clarks		6.49
NFL		5.93
MTV		5.70
Spotify Music		5.39
Kickstagram		5.27
Nice Kicks		5.23
Timberland		5.22
Sega		5.14
Stüssy		4.82
Verizon		4.45
Warner Bros		4.24
G-shock		4.11
Paramount Pictures		4.04
Comedy Central		3.92
Polo Ralph Lauren		3.69
Barber Shop Connect		3.64
Columbia Pictures		3.60
Oculus		3.59
Universal		3.52
Mortal Kombat		3.45
NBC		3.43
Kodak		3.41
Cadillac		3.30
WWE		3.18
Acura		3.12