Rak-Su

Rak-Su — pop artist from GB.

Rak-Su, comprised of Myles, Mustafa, Jamaal, and Ashley, hail from diverse cultural backgrounds but share a common goal of spreading feel-good music worldwide.…

Influence: 52.11% Fanbase: 31.31% Trending: 62.50% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

River Island • 25.70% • Very Strong

As of 2025-09-09

509,977

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:04:30 UTC

Genres

poppost-teen poppopuk popmainstream pop

Biography

Rak-Su, comprised of Myles, Mustafa, Jamaal, and Ashley, hail from diverse cultural backgrounds but share a common goal of spreading feel-good music worldwide. Their infectious tracks like 'Dimelo' and 'I Want You To Freak' have garnered millions of views and chart success, solidifying their reputation as dynamic live performers. Rak-Su exudes positive energy and a sense of freedom in their music, aiming to bring joy and fun to their audience through their vibrant sound and engaging live shows. With a sold-out UK tour under their belt and more shows on the horizon, Rak-Su continues to captivate audiences with their unique blend of musical influences and infectious energy.

Top Brand Affinities

Report Date: 2025-09-09

Rak-Su converts attention from 18-24 & 25-34 audiences across UNITED KINGDOM, UNITED STATES, PHILIPPINES. Audience shape is heavily female (61%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 886 avg views per post, with supportive conversation on Instagram. Shared audience with River Island, ITV, ASDA underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rak-Su score 0.05% — Low bucket.

Brand: River IslandBrand: ITVBrand: ASDA

Followers:509,977

Engagements:275

Rate:0.1%

Posts:1,658

Avg Likes:273

Avg Comments:7

Avg Views:886

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 509,977 · Engagements 275 · Rate 0.1% Posts 1,658 · Views 886 · Avg Likes 273 · Avg Comments 7 · Avg Views 886	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 27% 13-17: 9% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (27%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED KINGDOM (31%) UNITED STATES (13%) PHILIPPINES (5%) BRAZIL (4%) INDIA (4%)	Top regions: UNITED KINGDOM (31%), UNITED STATES (13%), PHILIPPINES (5%)
Platform Engagement	Instagram: 248 avg likes/post · Youtube: 886 avg views/post	Best reach: Youtube 886 avg views; best engagement: Instagram 248 avg likes

Top Brand Affinities

River Island

Score: 25.70

ITV

Score: 24.15

ASDA

Score: 20.66

boohoo

Score: 20.26

Score: 18.61

MISSGUIDED

Score: 16.87

Marks & Spencer

Score: 14.08

Sainsbury's

Score: 12.69

Primark

Score: 12.58

Ted Baker

Score: 12.42

Morrisons

Score: 12.30

Costa Coffee

Score: 11.95

Brand	Category	Score
River Island		25.70
ITV		24.15
ASDA		20.66
boohoo		20.26
Next		18.61
MISSGUIDED		16.87
Marks & Spencer		14.08
Sainsbury's		12.69
Primark		12.58
Ted Baker		12.42
Morrisons		12.30
Costa Coffee		11.95
Easyjet		9.19
Selfridges		9.18
ALDI		8.98
Topshop		8.36
Vauxhall		7.47
Tesco		7.21
T.G.I. Friday's		6.78
Lush		6.71
ASOS		6.65
Cadbury		6.63
The Body Shop		6.05
Vivienne Westwood		5.90
Myprotein		5.25
Baileys		4.66
Estee Lauder		4.31
Kiko		4.15
Babybump		3.86
Harrods		3.84
shein		3.82
Showtime		3.66
Michael Kors		3.48
Dr. Martens		3.41
Urban Decay Cosmetics		3.40
Sunnies Studios		3.37
Guinness		3.37
SheInside		3.32
NARS Cosmetics		3.25
Geocaching		3.17
H&M		3.12
FashionNova		3.03
Urban Outfitters		2.97
LEGOLAND		2.96
Stradivarius		2.82
Pull&Bear		2.79
Benefit Cosmetics		2.69
Pandora		2.62
MAC Cosmetics		2.61
Kylie Cosmetics		2.53