Raheem DeVaughn
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
450,303
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:59:52 UTC
Genres
Biography
Raheem DeVaughn builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED STATES, SOUTH AFRICA, UNITED KINGDOM. With a heavily female (72%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (443 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Live Nation, WNBA, Hennessey point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 450,303 · Engagements 443 · Rate 0.1% Posts 561 · Views 0 · Avg Likes 443 · Avg Comments 26 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 35-44: 37% 45-64: 11% 18-24: 8% |
Largest: 25-34 (43%); next: 35-44 (37%) |
| Gender Split |
Female: 72% Male: 28% Non-binary/Other: 0% |
Skews female (72%) |
| Top Countries |
UNITED STATES (91%) SOUTH AFRICA (1%) UNITED KINGDOM (1%) NIGERIA (1%) CANADA (1%) |
Top regions: UNITED STATES (91%), SOUTH AFRICA (1%), UNITED KINGDOM (1%) |
| Platform Engagement | Instagram: 443 avg likes/post | best engagement: Instagram 443 avg likes |
Top Brand Affinities
Live Nation
WNBA
Hennessey
Shea Moisture
Crown Royal
Amazon Music
Verizon
Benihana
iHeartRadio Music Awards
Pro Tools
Delta
Dollar Tree
| Brand | Category | Score |
|---|---|---|
| Live Nation | 38.10 | |
| WNBA | 22.18 | |
| Hennessey | 14.52 | |
| Shea Moisture | 14.50 | |
| Crown Royal | 13.85 | |
| Amazon Music | 12.94 | |
| Verizon | 12.22 | |
| Benihana | 11.63 | |
| iHeartRadio Music Awards | 11.33 | |
| Pro Tools | 10.93 | |
| Delta | 10.31 | |
| Dollar Tree | 9.25 | |
| Hennessy | 9.04 | |
| ESPN | 8.21 | |
| Walgreens | 7.59 | |
| Bethesda Softworks | 7.40 | |
| CNN | 7.27 | |
| Andis | 7.04 | |
| Coach | 6.98 | |
| Steve Madden | 6.67 | |
| NBC | 5.98 | |
| FedEx | 5.95 | |
| ULTA Beauty | 5.83 | |
| Pioneer | 5.58 | |
| Macy's | 5.49 | |
| Kroger | 5.35 | |
| Publix | 5.24 | |
| FashionNova | 5.24 | |
| Margaritaville | 4.97 | |
| NORDSTROM | 4.96 | |
| NFL | 4.85 | |
| boohoo | 4.63 | |
| Los Angeles Lakers | 4.45 | |
| Fenty beauty | 4.33 | |
| The Home Depot | 4.32 | |
| MTV | 4.26 | |
| SoundCloud | 4.24 | |
| Beats Electronics | 4.15 | |
| Sneakerhead | 4.15 | |
| Walmart | 4.12 | |
| Chick-fil-A | 4.07 | |
| Target | 3.94 | |
| OLD NAVY | 3.84 | |
| NBA | 3.80 | |
| Philips | 3.64 | |
| Barber Shop Connect | 3.62 | |
| Spotify Music | 3.60 | |
| ABC | 3.44 | |
| ASOS | 3.38 | |
| Tiffany & Co | 3.23 |
Official Profiles
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LoginArtist: Raheem DeVaughn
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 03:30 UTC | Raheem DeVaughn | Ludlow Garage | Cincinnati, United States | |
| 2025-12-21 05:30 UTC | Raheem DeVaughn | City Winery Philadelphia | Philadelphia, United States | |
| 2025-12-23 02:00 UTC | Raheem DeVaughn | City Winery Boston | Boston, United States | |
| 2025-12-24 02:00 UTC | Raheem DeVaughn | City Winery Boston | Boston, United States | |
| 2025-12-27 05:30 UTC | Raheem DeVaughn | City Winery Nashville | Nashville, United States | |
| 2025-12-29 01:00 UTC | Raheem DeVaughn | City Winery Nashville | Nashville, United States | |
| 2025-12-30 02:00 UTC | Raheem DeVaughn | City Winery Nashville | Nashville, United States | |
| 2026-01-01 06:00 UTC | Raheem DeVaughn | Bethesda Theater | Bethesda, United States | |
| 2026-01-02 05:30 UTC | Dru Hill, Raheem DeVaughn | City Winery Nashville | Nashville, United States | |
| 2026-01-03 05:30 UTC | Raheem DeVaughn | City Winery Nashville | Nashville, United States | |
| 2026-01-05 05:30 UTC | Raheem DeVaughn | City Winery Nashville | Nashville, United States | |
| 2026-01-06 05:30 UTC | Robert Glasper, Raheem DeVaughn | City Winery Nashville | Nashville, United States | |
| 2026-01-18 05:00 UTC | Raheem DeVaughn | Pittsburgh Winery | Pittsburgh, United States | |
| 2026-02-01 03:30 UTC | Raheem DeVaughn | Miller Theater | Augusta, United States |
