Rahat Fateh Ali Khan

Rahat Fateh Ali Khan — pop artist from PK.

Rahat Nusrat Fateh Ali Khan, a Pakistani qawwali singer, was born in Faisalabad and began training in the art of qawwali music at a young age under the…

Influence: 74.50% Fanbase: 77.52% Trending: 72.99% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 21.24% • Very Strong

As of 2025-09-26

9,374,831

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-11-07 00:38:39 UTC

Genres

popclassic pakistani poppopasianfilmimodern bollywoodqawwaliother asian musicothersworldwidemiddle easternsufi

Biography

Rahat Nusrat Fateh Ali Khan, a Pakistani qawwali singer, was born in Faisalabad and began training in the art of qawwali music at a young age under the guidance of his uncle, Ustad Nusrat Fateh Ali Khan. Joining his uncle's group at 15, Rahat eventually took over leadership of the ensemble after Nusrat's passing in 1997. Known for his emotionally charged performances, Rahat has collaborated with various artists and released his U.S. debut album produced by Rick Rubin.

Rahat Nusrat Fateh Ali Khan continues to captivate audiences worldwide with his qawwali performances, emphasizing the spiritual message and tradition of the music. While embracing opportunities to work with Western musicians and record in modern studios, Rahat remains dedicated to preserving and sharing the mystical essence of qawwali, believing it to be a timeless and transformative art form that conveys the teachings of Sufism.

Top Brand Affinities

Report Date: 2025-09-26

Rahat Fateh Ali Khan resonates with 18-24 & 25-34 audiences and sustains presence in INDIA, PAKISTAN, BANGLADESH. The demographic is heavily male (86%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 2,747,700 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with Sabyasachi Mukherjee, Jumeirah, Emirates Airlines maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rahat Fateh Ali Khan score 0.33% — Low bucket.

Brand: Sabyasachi MukherjeeBrand: JumeirahBrand: Emirates Airlines

Followers:9,374,831

Engagements:30,550

Rate:0.3%

Posts:973

Avg Likes:30,515

Avg Comments:5,796

Avg Views:2,760,500

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,374,831 · Engagements 30,550 · Rate 0.3% Posts 973 · Views 2,760,500 · Avg Likes 30,515 · Avg Comments 5,796 · Avg Views 2,760,500	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 38% 13-17: 4% 35-44: 4%	Largest: 18-24 (52%); next: 25-34 (38%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	INDIA (68%) PAKISTAN (14%) BANGLADESH (7%) UNITED STATES (2%) NEPAL (2%)	Top regions: INDIA (68%), PAKISTAN (14%), BANGLADESH (7%)
Platform Engagement	Instagram: 3,970 avg likes/post · Tiktok: 12,800 avg views/post · Youtube: 2,747,700 avg views/post	Best reach: Youtube 2,747,700 avg views; best engagement: Youtube 25,990 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 21.24

Jumeirah

Score: 17.00

Emirates Airlines

Score: 16.99

Qatar Airways

Score: 12.21

Emporium

Score: 6.80

Harrods

Score: 6.67

Anantara

Score: 6.50

Maruti

Score: 6.36

Mahindra

Score: 5.83

Emporio Armani

Score: 5.27

musical.ly

Score: 4.47

Nescafé

Score: 4.16

Brand	Category	Score
Sabyasachi Mukherjee		21.24
Jumeirah		17.00
Emirates Airlines		16.99
Qatar Airways		12.21
Emporium		6.80
Harrods		6.67
Anantara		6.50
Maruti		6.36
Mahindra		5.83
Emporio Armani		5.27
musical.ly		4.47
Nescafé		4.16
NARS Cosmetics		3.83
Snapseed		3.82
Bajaj		3.51
MTV		3.38
TOM FORD		3.30
Rolls-Royce		3.27
BBC		3.06
BALMAIN		2.95
Polo Ralph Lauren		2.90
Fenty beauty		2.71
Beats Electronics		2.65
Christian Louboutin		2.64
Sephora		2.34
Travelgram		2.17
Pizza Lover		2.12
KTM		1.97
Armani		1.93
Cartier		1.90
A Game of Tones		1.76
shein		1.74
KFC		1.69
Lacoste		1.68
FashionNova		1.66
Huda Beauty		1.64
Bugatti		1.62
Hermès		1.59
Hyundai		1.58
National Geographic		1.55
Canon		1.51
SheInside		1.47
L'Oréal Paris		1.47
Ray-Ban		1.46
Zara		1.41
Christian Dior		1.38
Nikon		1.37
Levi's		1.36
Lamborghini		1.33
Lush		1.33