Rage Against the Machine

Rage Against the Machine — rock artist from US.

Rage Against the Machine, a politically charged band formed in Los Angeles in the early '90s, gained mainstream attention with their debut album in 1992.…

Influence: 75.57% Fanbase: 72.38% Trending: 77.16% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Akg • 15.34% • Very Strong

As of 2025-09-26

3,168,731

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:53:47 UTC

Genres

rockrockpost-grungehard rockrap rockalternativealternative rockhip-hop & rapconscious hip hoppolitical hip hopmetalalternative metalfunk metalnu metalrap metal

Biography

Rage Against the Machine, a politically charged band formed in Los Angeles in the early '90s, gained mainstream attention with their debut album in 1992. Throughout the decade, they released several successful albums, including Evil Empire and The Battle of Los Angeles. The band disbanded in 2000, with members pursuing solo projects and forming new bands like Audioslave. In 2020, they planned a global reunion tour that was postponed due to the COVID-19 pandemic.

Known for their anti-authoritarian message, Rage Against the Machine faced criticism for signing with a major label but continued to make impactful music. The band achieved commercial success with chart-topping albums and Grammy wins. After various side projects and rumors of reunions, they officially reunited in the late 2000s and remained active in the music scene, including forming the supergroup Prophets of Rage. Despite setbacks in 2020, their music resonated with audiences during global protests against police brutality.

Top Brand Affinities

Report Date: 2025-09-26

Rage Against the Machine maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, ARGENTINA. The audience leans heavily male (80%), so brand cues around style and status perform well. The clearest reach is on Youtube with 8,186 avg views per post; Instagram functions as the community touchpoint. Affinity with Akg, Movistar, Lollapalooza makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rage Against the Machine score 0.76% — Low bucket.

Brand: AkgBrand: MovistarBrand: Lollapalooza

Followers:3,168,731

Engagements:24,136

Rate:0.8%

Posts:1,165

Avg Likes:24,115

Avg Comments:3

Avg Views:10,737

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,168,731 · Engagements 24,136 · Rate 0.8% Posts 1,165 · Views 10,737 · Avg Likes 24,115 · Avg Comments 3 · Avg Views 10,737	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 34% 35-44: 17% 45-64: 5%	Largest: 25-34 (40%); next: 18-24 (34%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (23%) BRAZIL (13%) ARGENTINA (4%) INDONESIA (4%) FRANCE (4%)	Top regions: UNITED STATES (23%), BRAZIL (13%), ARGENTINA (4%)
Platform Engagement	Instagram: 23,316 avg likes/post · Tiktok: 2,551 avg views/post · Youtube: 8,186 avg views/post	Best reach: Youtube 8,186 avg views; best engagement: Instagram 23,316 avg likes

Top Brand Affinities

Akg

Score: 15.34

Movistar

Score: 11.01

Lollapalooza

Score: 10.11

Pro Tools

Score: 8.13

Atmos

Score: 6.70

Pioneer

Score: 6.13

Coors

Score: 5.70

NHL

Score: 5.23

Ableton

Score: 5.21

Leica

Score: 4.12

Coachella

Score: 3.95

Columbia Pictures

Score: 3.94

Brand	Category	Score
Akg		15.34
Movistar		11.01
Lollapalooza		10.11
Pro Tools		8.13
Atmos		6.70
Pioneer		6.13
Coors		5.70
NHL		5.23
Ableton		5.21
Leica		4.12
Coachella		3.95
Columbia Pictures		3.94
Star Wars		3.90
Gundam		3.69
Spotify Music		3.62
Mortal Kombat		3.54
Warner Bros		3.49
Budweiser		3.49
Paramount Pictures		3.32
Campari		3.23
Comedy Central		3.22
Los Angeles Lakers		3.19
Guinness		3.08
G-shock		3.08
Monster Beverage		3.07
AMC		3.03
ESPN		2.99
MTV		2.89
Vans		2.84
NFL		2.76
Heineken		2.66
HBO		2.63
Nintendo		2.61
Matrix		2.60
Hot Wheels		2.56
Harley-Davidson		2.56
Carhartt		2.51
Jack Daniels		2.50
SoundCloud		2.48
WWE		2.42
Beats Electronics		2.42
UFC		2.40
Dr. Martens		2.38
Pepsi		2.26
Transformers		2.22
Cafecito		2.20
Lego		2.19
Busch		2.19
NBA		2.16
DC Entertainment		2.11