Rag'n'Bone Man

Rag'n'Bone Man — pop artist from GB.

Rag’n’Bone Man, born Rory Graham, is a multi-award-winning artist known for his soulful vocals and bluesy sound. His debut album ‘Human’ achieved global…

Influence: 70.76% Fanbase: 64.99% Trending: 73.64% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

ASDA • 13.15% • Very Strong

As of 2025-09-26

5,764,906

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:54:11 UTC

Genres

poppopr&b, funk & soulneo soulalternativealternative

Biography

Rag’n’Bone Man, born Rory Graham, is a multi-award-winning artist known for his soulful vocals and bluesy sound. His debut album ‘Human’ achieved global success in 2017, becoming the fastest-selling male debut album of the decade. His follow-up album, ‘Life By Misadventure’, also reached #1 and set records as the fastest-selling solo artist album in 2021.

With over 8 billion streams worldwide, Rag’n’Bone Man has collaborated with a diverse range of artists, from Gorillaz to P!nk. His latest album, "What Do You Believe In?", marks a new chapter in his career, blending hip-hop influences with heartfelt lyrics and a celebration of family.

Top Brand Affinities

Report Date: 2025-09-26

Rag'n'Bone Man connects with 18-24 & 25-34 audiences and shows durable traction across BRAZIL, UNITED STATES, UNITED KINGDOM. With a heavily male (62%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 10,200 avg views per post; Instagram adds dependable engagement depth. Overlap with ASDA, Costa Coffee, Qantas highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Rag'n'Bone Man moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rag'n'Bone Man score 0.06% — Low bucket.

Brand: ASDABrand: Costa CoffeeBrand: Qantas

Followers:5,764,906

Engagements:3,649

Rate:0.1%

Posts:1,994

Avg Likes:3,522

Avg Comments:94

Avg Views:16,725

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,764,906 · Engagements 3,649 · Rate 0.1% Posts 1,994 · Views 16,725 · Avg Likes 3,522 · Avg Comments 94 · Avg Views 16,725	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 32% 35-44: 11% 13-17: 6%	Largest: 18-24 (47%); next: 25-34 (32%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	BRAZIL (15%) UNITED STATES (14%) UNITED KINGDOM (6%) FRANCE (5%) POLAND (4%)	Top regions: BRAZIL (15%), UNITED STATES (14%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 2,567 avg likes/post · Tiktok: 10,200 avg views/post · Youtube: 6,525 avg views/post	Best reach: Tiktok 10,200 avg views; best engagement: Instagram 2,567 avg likes

Top Brand Affinities

ASDA

Score: 13.15

Costa Coffee

Score: 9.26

Qantas

Score: 9.09

Vauxhall

Score: 9.07

River Island

Score: 8.40

Ableton

Score: 6.75

Marks & Spencer

Score: 6.56

Carlsberg

Score: 6.16

Selfridges

Score: 5.97

ALDI

Score: 5.80

boohoo

Score: 5.71

Lush

Score: 5.32

Brand	Category	Score
ASDA		13.15
Costa Coffee		9.26
Qantas		9.09
Vauxhall		9.07
River Island		8.40
Ableton		6.75
Marks & Spencer		6.56
Carlsberg		6.16
Selfridges		5.97
ALDI		5.80
boohoo		5.71
Lush		5.32
Tesco		5.31
Guinness		4.74
Cadbury		4.17
Primark		4.00
Harrods		3.95
ASOS		3.95
Superdry		3.89
BBC		3.80
Sunnies Studios		3.55
Topshop		3.54
Holden		3.53
NBC		3.44
Jack Daniels		3.44
Beats Electronics		3.26
Dr. Martens		3.26
Hilton		3.16
Aston Martin		3.03
Columbia Pictures		3.03
Spotify Music		2.77
Showtime		2.74
SoundCloud		2.71
Baileys		2.67
Lego		2.58
Tomorrowland		2.50
Carhartt		2.42
Babybump		2.41
Aperol		2.37
LEGOLAND		2.36
Tinder		2.28
Matrix		2.27
HBO		2.25
Warner Bros		2.21
Polaroid		2.19
Polo Ralph Lauren		2.18
AMC		2.18
Lollapalooza		2.13
Jaguar		2.09
New Balance		2.00