Rafa Pérez
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
4,075,399
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:33 UTC
Genres
Biography
En un hecho histórico para el género, RAFA PÉREZ grabó y lanzó en vivo su última producción, "Mi Mejor Versión", desde El Parque de la Leyenda Vallenata, con un concierto sold out. Con siete álbumes en solitario, incluyendo éxitos como "Ella Es La Que Manda" y "La Cajeta", Pérez se ha posicionado como uno de los principales representantes del vallenato, destacando su emotivo estilo y su homenaje a los grandes compositores del género.
Rafa Pérez cuts through with 18-24 & 25-34 audiences and consistency across COLOMBIA, UNITED STATES, VENEZUELA. A heavily male (62%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 188,300 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with La Perla, Bodytech, Movistar, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,075,399 · Engagements 20,805 · Rate 0.5% Posts 4,107 · Views 195,830 · Avg Likes 19,578 · Avg Comments 154 · Avg Views 195,830 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 40% 25-34: 39% 35-44: 12% 13-17: 4% |
Largest: 18-24 (40%); next: 25-34 (39%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
COLOMBIA (85%) UNITED STATES (4%) VENEZUELA (4%) MEXICO (2%) CHILE (2%) |
Top regions: COLOMBIA (85%), UNITED STATES (4%), VENEZUELA (4%) |
| Platform Engagement | Instagram: 9,260 avg likes/post · Tiktok: 188,300 avg views/post · Youtube: 7,530 avg views/post | Best reach: Tiktok 188,300 avg views; best engagement: Tiktok 10,000 avg likes |
Top Brand Affinities
La Perla
Bodytech
Movistar
American Airlines
LATAM
Mesoderm
Suavecito
Amway
Cafecito
Pic Collage
Huawei
VidaSana
| Brand | Category | Score |
|---|---|---|
| La Perla | 26.98 | |
| Bodytech | 21.84 | |
| Movistar | 13.32 | |
| American Airlines | 10.42 | |
| LATAM | 9.57 | |
| Mesoderm | 7.95 | |
| Suavecito | 7.93 | |
| Amway | 4.06 | |
| Cafecito | 3.18 | |
| Pic Collage | 2.65 | |
| Huawei | 2.65 | |
| VidaSana | 2.64 | |
| Nickelodeon | 2.02 | |
| Mazda | 1.50 | |
| Herbalife | 1.39 | |
| Toyota | 1.35 | |
| Prada | 1.27 | |
| Heineken | 1.22 | |
| Tommy Hilfiger | 1.22 | |
| musical.ly | 1.22 | |
| shein | 1.19 | |
| Renault | 1.14 | |
| Xiaomi | 1.13 | |
| Guess | 1.10 | |
| Hyundai | 1.04 | |
| Reebok | 1.01 | |
| Pandora | 0.98 | |
| Chevrolet | 0.96 | |
| SheInside | 0.94 | |
| Universal | 0.81 | |
| Levi's | 0.79 | |
| Sony | 0.77 | |
| Samsung Group | 0.76 | |
| FIFA | 0.74 | |
| Coca-Cola | 0.66 | |
| Lamborghini | 0.65 | |
| Nissan | 0.63 | |
| Beats Electronics | 0.63 | |
| Honda | 0.62 | |
| 0.59 | ||
| Tiffany & Co | 0.58 | |
| Adidas | 0.58 | |
| Spotify Music | 0.58 | |
| Suzuki | 0.58 | |
| GoPro | 0.57 | |
| Yamaha | 0.55 | |
| Netflix | 0.51 | |
| Porsche | 0.48 | |
| Nikon | 0.47 | |
| McDonald's | 0.47 |
Official Profiles
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LoginArtist: Rafa Pérez
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
