Radio Slave

Radio Slave — electronic artist from GB.

Matt Edwards, also known as Radio Slave, is a prominent figure in the dance music scene renowned for his hypnotic tracks, adventurous DJ sets, and esteemed…

Influence: 49.14% Fanbase: 22.55% Trending: 62.44% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 261.51% • Very Strong

As of 2025-09-08

74,372

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:53:05 UTC

Genres

electronicdancemicrohouseminimal tech houseminimal technotech housetechnominimal dubelectronic

Biography

Matt Edwards, also known as Radio Slave, is a prominent figure in the dance music scene renowned for his hypnotic tracks, adventurous DJ sets, and esteemed label REKIDS. Originally starting as a pop remix project in the early 2000s, Radio Slave transitioned to releasing original material in 2006, earning club hits with tracks like "Bell Clap Dance" and "Grindhouse." His sound has evolved from minimal and tech-house to include melodic house, ambient, and Detroit techno, showcased in albums like Feel the Same and Radio Silence Part One. Collaborations with artists like DJ Hell and Dustin Zahn further demonstrate his diverse musical range.

Hailing from London, Edwards began his DJ career in the early '90s, eventually becoming a resident at Ministry of Sound. Under the alias Radio Slave, he gained recognition for remixes of artists such as Kylie Minogue and Elton John, before delving into original production. Launching REKIDS in 2006, he released glitchy tech-house tracks like "My Bleep" and "Secret Base," later expanding his portfolio with longer, minimal compositions like "Bell Clap Dance." His discography includes mix CDs like Fabric 48 and collaborative projects like Quiet Village. With a penchant for experimentation, Radio Slave's music has evolved into harder techno with projects like SRVD, showcasing a blend of influences from rave to Detroit techno.

Top Brand Affinities

Report Date: 2025-09-08

Radio Slave cuts through with 25-34 & 35-44 audiences and consistency across ITALY, GERMANY, UNITED STATES. A heavily male (81%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 260 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Allen & Heath, Mixcloud, MOOG, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Radio Slave score 0.35% — Low bucket.

Brand: Allen & HeathBrand: MixcloudBrand: MOOG

Followers:74,372

Engagements:260

Rate:0.3%

Posts:6,982

Avg Likes:260

Avg Comments:28

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 74,372 · Engagements 260 · Rate 0.3% Posts 6,982 · Views 0 · Avg Likes 260 · Avg Comments 28 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 35-44: 30% 18-24: 12% 45-64: 8%	Largest: 25-34 (48%); next: 35-44 (30%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	ITALY (13%) GERMANY (12%) UNITED STATES (10%) UNITED KINGDOM (10%) SPAIN (7%)	Top regions: ITALY (13%), GERMANY (12%), UNITED STATES (10%)
Platform Engagement	Instagram: 260 avg likes/post	best engagement: Instagram 260 avg likes

Top Brand Affinities

Allen & Heath

Score: 261.51

Mixcloud

Score: 158.49

MOOG

Score: 134.14

Ableton

Score: 93.29

Pioneer

Score: 91.23

Akai

Score: 42.49

Sennheiser

Score: 31.53

SoundCloud

Score: 29.48

Trancefamily

Score: 20.56

Tomorrowland

Score: 14.50

Amazon Music

Score: 13.40

Garnier

Score: 10.96

Brand	Category	Score
Allen & Heath		261.51
Mixcloud		158.49
MOOG		134.14
Ableton		93.29
Pioneer		91.23
Akai		42.49
Sennheiser		31.53
SoundCloud		29.48
Trancefamily		20.56
Tomorrowland		14.50
Amazon Music		13.40
Garnier		10.96
Beats Electronics		9.14
Pro Tools		7.76
Spotify Music		7.69
Acne Studios		7.41
Atmos		7.08
Vauxhall		6.88
Tate Modern		6.56
Jagermeister		5.59
Kappa		5.47
Stüssy		5.41
Holden		4.13
Campari		3.89
Carhartt		3.75
Leica		3.47
Coachella		3.32
Heinz		3.24
Matrix		3.04
Heineken		3.02
Bacardi		3.00
Warner Bros		2.85
Kodak		2.80
Dr. Martens		2.68
Red Bull		2.49
musical.ly		2.38
KitKat		2.32
Lollapalooza		2.25
MTV		2.14
Paramount Pictures		2.08
Aperol		1.92
Yamaha		1.91
Polaroid		1.89
McLaren		1.82
Guinness		1.82
BBC		1.77
Yves Saint Laurent		1.76
ASICS		1.72
Showtime		1.72
The North Face		1.71