Rad Museum

Rad Museum — pop artist from KR.

Rad Museum, also known as Jaehoon Soh, is a versatile South Korean singer-songwriter, producer, and visual artist. He gained recognition for his unique blend…

Influence: 55.35% Fanbase: 37.38% Trending: 64.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 43.82% • Very Strong

As of 2025-09-08

125,907

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:39:48 UTC

Genres

popk-poppopasian popr&b, funk & soulr&b/soulkorean r&bhip-hop & rapk-rapasiank-indie

Biography

Rad Museum, also known as Jaehoon Soh, is a versatile South Korean singer-songwriter, producer, and visual artist. He gained recognition for his unique blend of R&B, alternative, and electronic music and is a member of the prestigious music collective CLUB ESKIMO alongside artists like Dean and Crush. Rad Museum's debut album, "Scene," released in 2017, solidified his presence in the alternative R&B scene with its introspective lyrics and atmospheric soundscapes, featuring standout tracks such as "Tiny Little Boy" and "Dancing in the Rain." Beyond his solo career, Rad Museum has collaborated with various notable Korean artists, including Dean, Crush, and Colde. In 2024, he released the album "Rad Milli" in partnership with Kid Milli.

Top Brand Affinities

Report Date: 2025-09-08

Rad Museum builds repeat engagement among 18-24 & 25-34 audiences throughout SOUTH KOREA, UNITED STATES, CHINA. With a heavily female (77%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (2,004,070 avg views per post), while Youtube provides social proof in comments and saves. Affinities with GENTLE MONSTER, Maison Margiela, Casetify point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rad Museum score 49.04% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: Maison MargielaBrand: Casetify

Followers:125,907

Engagements:61,741

Rate:49.0%

Posts:161

Avg Likes:59,115

Avg Comments:2,653

Avg Views:2,004,070

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 125,907 · Engagements 61,741 · Rate 49.0% Posts 161 · Views 2,004,070 · Avg Likes 59,115 · Avg Comments 2,653 · Avg Views 2,004,070	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 19% 13-17: 12% 35-44: 2%	Largest: 18-24 (66%); next: 25-34 (19%)
Gender Split	Female: 77% Male: 23% Non-binary/Other: 0%	Skews female (77%)
Top Countries	SOUTH KOREA (18%) UNITED STATES (18%) CHINA (6%) FRANCE (6%) INDONESIA (6%)	Top regions: SOUTH KOREA (18%), UNITED STATES (18%), CHINA (6%)
Platform Engagement	Instagram: 3,443 avg likes/post · Youtube: 2,004,070 avg views/post	Best reach: Youtube 2,004,070 avg views; best engagement: Youtube 55,672 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 43.82

Maison Margiela

Score: 24.99

Casetify

Score: 18.03

Acne Studios

Score: 17.04

Style Nanda

Score: 13.25

Stüssy

Score: 12.88

Arc'teryx

Score: 12.14

Vivienne Westwood

Score: 11.32

Stone Island

Score: 8.85

JACQUEMUS

Score: 8.84

Loewe

Score: 7.40

Innisfree

Score: 6.22

Brand	Category	Score
GENTLE MONSTER		43.82
Maison Margiela		24.99
Casetify		18.03
Acne Studios		17.04
Style Nanda		13.25
Stüssy		12.88
Arc'teryx		12.14
Vivienne Westwood		11.32
Stone Island		8.85
JACQUEMUS		8.84
Loewe		7.40
Innisfree		6.22
Summit Entertainment		5.87
Carhartt		5.40
Dr. Martens		5.35
Champion		5.20
Moncler		4.77
UNIQLO		4.25
Balenciaga		4.23
Miu Miu		4.09
Supreme		4.06
SoundCloud		3.94
Converse		3.26
Kodak		3.20
Urban Outfitters		3.14
Fujifilm		3.07
Bershka		2.90
Hyundai		2.82
Forever 21		2.44
Timberland		2.44
New Balance		2.42
Yves Saint Laurent		2.35
Vans		2.34
Polo Ralph Lauren		2.33
The North Face		2.27
Lollapalooza		2.22
Fendi		2.19
Polaroid		2.13
H&M		2.11
GIVENCHY		1.98
ASOS		1.97
Lush		1.95
Puma		1.94
Tiffany		1.92
Prada		1.91
Snoopy And The Peanuts Gang		1.89
ASICS		1.89
Fenty beauty		1.86
Levi's		1.80
Burberry		1.78