Rachid Taha

Rachid Taha — pop artist from DZ.

Rachid Taha, the Algerian singer/songwriter, created a unique blend of rai and chaabi music with punk and rock influences in his adopted home of France. Born…

Influence: 53.14% Fanbase: 29.87% Trending: 64.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Jean Paul Gaultier • 16.55% • Very Strong

As of 2025-09-08

193,207

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:45:55 UTC

Genres

popafropopclassic arab poppopelectronicbelly danceothersworldwideworld

Biography

Rachid Taha, the Algerian singer/songwriter, created a unique blend of rai and chaabi music with punk and rock influences in his adopted home of France. Born in Algeria in 1958, Taha moved to France at a young age and started his career in music by founding a nightclub that mixed Arabic pop with Western rock. He gained fame in the '80s with his band Carte de Sejour before launching a successful solo career with albums like Diwan and Tekitoi. Taha collaborated with artists such as Robert Plant and Patti Smith, performing worldwide and contributing music to various films, solidifying his status as a revolutionary music figure.

Top Brand Affinities

Report Date: 2025-09-08

Rachid Taha commands interest from 25-34 & 18-24 audiences in FRANCE, MOROCCO, EGYPT. With a heavily male (62%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (10,956 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Jean Paul Gaultier, Galeries Lafayette, Mixcloud points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Rachid Taha score 0.37% — Low bucket.

Brand: Jean Paul GaultierBrand: Galeries LafayetteBrand: Mixcloud

Followers:193,207

Engagements:710

Rate:0.4%

Posts:66

Avg Likes:683

Avg Comments:43

Avg Views:10,956

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 193,207 · Engagements 710 · Rate 0.4% Posts 66 · Views 10,956 · Avg Likes 683 · Avg Comments 43 · Avg Views 10,956	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 28% 35-44: 18% 45-64: 11%	Largest: 25-34 (40%); next: 18-24 (28%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	FRANCE (21%) MOROCCO (8%) EGYPT (7%) ALGERIA (6%) BRAZIL (5%)	Top regions: FRANCE (21%), MOROCCO (8%), EGYPT (7%)
Platform Engagement	Instagram: 385 avg likes/post · Youtube: 10,956 avg views/post	Best reach: Youtube 10,956 avg views; best engagement: Instagram 385 avg likes

Top Brand Affinities

Jean Paul Gaultier

Score: 16.55

Galeries Lafayette

Score: 15.18

Mixcloud

Score: 12.85

Accor Hotels

Score: 12.65

Ricard

Score: 10.78

Garnier

Score: 7.47

Warner Bros

Score: 6.95

Longchamp

Score: 6.09

Jagermeister

Score: 6.06

Anthropologie

Score: 6.00

Elle Magazine

Score: 5.47

UEFA

Score: 5.33

Brand	Category	Score
Jean Paul Gaultier		16.55
Galeries Lafayette		15.18
Mixcloud		12.85
Accor Hotels		12.65
Ricard		10.78
Garnier		7.47
Warner Bros		6.95
Longchamp		6.09
Jagermeister		6.06
Anthropologie		6.00
Elle Magazine		5.47
UEFA		5.33
Cartier		4.64
Arezzo		4.39
Kodak		4.01
NBC		4.00
Pfizer		3.79
Carrefour		3.72
Paramount Pictures		3.20
Yves Saint Laurent		3.16
Matrix		3.13
Dolce & Gabbana		3.01
Montblanc		2.93
Spotify Music		2.86
Bulgari		2.72
Dr. Martens		2.71
Lacoste		2.69
Martini		2.66
Valentino		2.47
Tinder		2.45
FIFA		2.41
National Geographic		2.34
Armani		2.32
Christian Louboutin		2.25
Puma		2.21
Pantone Inc		2.15
Fujifilm		2.13
Beats Electronics		2.10
Volkswagen		2.10
GIVENCHY		2.08
Christian Dior		2.01
Vogue		1.92
Hermès		1.88
A Game of Tones		1.87
Ferrari		1.79
Universal		1.76
Jack Daniels		1.74
SoundCloud		1.73
HBO		1.60
Ray-Ban		1.58