Rachel Chinouriri
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
908,162
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 10:06:43 UTC
Genres
Biography
Rachel Chinouriri cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, UNITED KINGDOM, BRAZIL. A heavily female (64%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 53,050 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Panavision, Mixcloud, ITV, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 908,162 · Engagements 19,683 · Rate 2.2% Posts 2,632 · Views 56,520 · Avg Likes 19,217 · Avg Comments 164 · Avg Views 56,520 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 29% 13-17: 9% 35-44: 4% |
Largest: 18-24 (57%); next: 25-34 (29%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
UNITED STATES (39%) UNITED KINGDOM (15%) BRAZIL (5%) SOUTH AFRICA (5%) FRANCE (3%) |
Top regions: UNITED STATES (39%), UNITED KINGDOM (15%), BRAZIL (5%) |
| Platform Engagement | Instagram: 11,848 avg likes/post · Tiktok: 53,050 avg views/post · Youtube: 3,470 avg views/post | Best reach: Tiktok 53,050 avg views; best engagement: Instagram 11,848 avg likes |
Top Brand Affinities
Panavision
Mixcloud
ITV
Nasty Gal
Accor Hotels
Depop
Amazon Music
Vauxhall
Ableton
Selfridges
Barbie
Glossier
| Brand | Category | Score |
|---|---|---|
| Panavision | 60.12 | |
| Mixcloud | 30.02 | |
| ITV | 19.90 | |
| Nasty Gal | 18.28 | |
| Accor Hotels | 17.10 | |
| Depop | 16.14 | |
| Amazon Music | 14.97 | |
| Vauxhall | 13.41 | |
| Ableton | 13.04 | |
| Selfridges | 12.15 | |
| Barbie | 12.07 | |
| Glossier | 11.59 | |
| ASOS | 11.15 | |
| Akai | 10.40 | |
| Fred Perry | 9.97 | |
| Dr. Martens | 9.88 | |
| Vivienne Westwood | 9.55 | |
| MISSGUIDED | 9.39 | |
| Tate Modern | 8.97 | |
| River Island | 8.48 | |
| SoundCloud | 8.22 | |
| boohoo | 8.20 | |
| Urban Outfitters | 7.57 | |
| Maison Margiela | 7.50 | |
| Pro Tools | 7.38 | |
| Topshop | 7.27 | |
| Spotify Music | 7.12 | |
| Acne Studios | 7.08 | |
| JACQUEMUS | 6.96 | |
| BBC | 6.59 | |
| Kodak | 6.40 | |
| Fenty beauty | 6.28 | |
| Alexander McQueen | 6.02 | |
| Tesco | 6.02 | |
| Coach | 5.82 | |
| Miu Miu | 5.37 | |
| Beats Electronics | 4.53 | |
| Primark | 4.51 | |
| Coachella | 4.18 | |
| Showtime | 3.71 | |
| NARS Cosmetics | 3.64 | |
| Carhartt | 3.55 | |
| Lollapalooza | 3.50 | |
| Polaroid | 3.49 | |
| Hennessy | 3.31 | |
| Stradivarius | 3.30 | |
| shein | 3.22 | |
| Burberry | 3.22 | |
| Harrods | 3.17 | |
| Guinness | 3.12 |
Official Profiles
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LoginArtist: Rachel Chinouriri
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 03:30 UTC | Nelly, Zara Larsson, Shinedown, Ravyn Lenae, Conan Gray, BigXthaPlug, Jessie Murph, Rachel Chinouriri, Moliy, Jingle Ball, iHeartRadio Jingle Ball | Little Caesars Arena | Detroit, United States |
