Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
117,625
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:50:32 UTC
Genres
Biography
RAC keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, BRAZIL. The composition is heavily male (66%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 765 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with MOOG, Ableton, Mixcloud supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 117,625 · Engagements 720 · Rate 0.6% Posts 2,670 · Views 1,193 · Avg Likes 717 · Avg Comments 30 · Avg Views 1,193 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 38% 35-44: 7% 13-17: 4% |
Largest: 18-24 (49%); next: 25-34 (38%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (31%) UNITED KINGDOM (5%) BRAZIL (5%) INDONESIA (5%) CANADA (5%) |
Top regions: UNITED STATES (31%), UNITED KINGDOM (5%), BRAZIL (5%) |
| Platform Engagement | Instagram: 644 avg likes/post · Tiktok: 765 avg views/post · Youtube: 428 avg views/post | Best reach: Tiktok 765 avg views; best engagement: Instagram 644 avg likes |
Top Brand Affinities
MOOG
Ableton
Mixcloud
Ampeg
Live Nation
Akg
Sennheiser
Coachella
Akai
Pioneer
Amazon Music
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| MOOG | 28.48 | |
| Ableton | 26.14 | |
| Mixcloud | 23.06 | |
| Ampeg | 22.99 | |
| Live Nation | 22.46 | |
| Akg | 20.72 | |
| Sennheiser | 17.99 | |
| Coachella | 17.56 | |
| Akai | 15.81 | |
| Pioneer | 15.15 | |
| Amazon Music | 11.64 | |
| Lollapalooza | 11.56 | |
| Pro Tools | 10.30 | |
| Blackmagic Design | 10.01 | |
| Atmos | 9.74 | |
| Pacific Northwest Wonderland | 9.30 | |
| SoundCloud | 8.63 | |
| Bonneville | 7.76 | |
| Oculus | 6.57 | |
| Coors | 6.48 | |
| Spotify Music | 6.19 | |
| Verizon | 6.14 | |
| Summit Entertainment | 5.37 | |
| Shake Shack | 5.27 | |
| iHeartRadio Music Awards | 5.23 | |
| Free People | 4.83 | |
| Fujifilm | 4.79 | |
| NORDSTROM | 4.62 | |
| Urban Outfitters | 4.56 | |
| Paramount Pictures | 4.47 | |
| Anthropologie | 4.28 | |
| Tomorrowland | 4.24 | |
| Beats Electronics | 4.17 | |
| Airbnb | 4.12 | |
| Leica | 4.09 | |
| Taco Bell | 3.94 | |
| NBC | 3.92 | |
| MTV | 3.86 | |
| Kickstarter | 3.76 | |
| Lululemon Athletica | 3.61 | |
| Showtime | 3.55 | |
| Kodak | 3.54 | |
| Budweiser | 3.53 | |
| Bethesda Softworks | 3.35 | |
| Uber | 3.30 | |
| Tinder | 3.29 | |
| Bellagio | 3.23 | |
| Emporium | 3.06 | |
| Polaroid | 3.01 | |
| Dr. Martens | 2.99 |
Official Profiles
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LoginArtist: RAC
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
