R2 - Score DMDB 50.34% | Fanbase 20.63% | Trending 65.19%. 74% Brand Score for Courrèges

R2 — hip-hop & rap artist from FR.

R2, un jeune rappeur français, se démarque par son mélange original de Drill, Jersey et Trap, évitant les clichés violents associés à ces genres. Inspiré par…

Influence: 50.34% Fanbase: 20.63% Trending: 65.19% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Courrèges • 73.56% • Very Strong

As of 2025-09-08

286,161

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:10:43 UTC

Genres

hip-hop & raphip-hop/rap

Biography

R2, un jeune rappeur français, se démarque par son mélange original de Drill, Jersey et Trap, évitant les clichés violents associés à ces genres. Inspiré par Ninho, Leto et XV, il a débuté sur BandLab avant de signer avec le Label 360 OTG. Ses singles tels que "Pastille Bleue", "Horizon" et "Joker" ainsi que son EP "FullExclu, Vol. 1 (Deluxe)" ont cumulé plus de 6 millions de streams, renforçant sa visibilité sur des plateformes comme TikTok.

En 2025, R2 a marqué un tournant dans sa carrière avec des titres percutants tels que "2ème Dose", "T-PAIN (feat. Bilouki)", "R2 FREESTYLE SPONGE", et "SCANNER (feat. DMG)", confirmant ainsi son ascension. Son single "BDB" a été un succès en début d'année, et sa sélection parmi "Les 11 à suivre 2025" avec le titre "2.2" a consolidé son statut de révélation dans le rap français. Avec des chiffres impressionnants en seulement un an et une énergie débordante, R2 s'affirme comme une figure montante de la scène musicale hexagonale.

Top Brand Affinities

Report Date: 2025-09-08

R2 maintains consistent pull among 18-24 & 25-34 audiences across FRANCE, BELGIUM, CôTE D’IVOIRE. The audience leans heavily male (70%), so brand cues around style and status perform well. The clearest reach is on Youtube with 167,698 avg views per post; Tiktok functions as the community touchpoint. Affinity with Courrèges, Accor Hotels, Maison Kitsuné makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist R2 score 5.58% — Very Strong bucket.

Brand: CourrègesBrand: Accor HotelsBrand: Maison Kitsuné

Followers:286,161

Engagements:15,974

Rate:5.6%

Posts:199

Avg Likes:14,896

Avg Comments:301

Avg Views:218,998

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 286,161 · Engagements 15,974 · Rate 5.6% Posts 199 · Views 218,998 · Avg Likes 14,896 · Avg Comments 301 · Avg Views 218,998	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 30% 13-17: 10% 35-44: 4%	Largest: 18-24 (54%); next: 25-34 (30%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	FRANCE (80%) BELGIUM (5%) CôTE D’IVOIRE (3%) CANADA (2%) UNITED STATES (2%)	Top regions: FRANCE (80%), BELGIUM (5%), CôTE D’IVOIRE (3%)
Platform Engagement	Instagram: 4,202 avg likes/post · Tiktok: 51,300 avg views/post · Youtube: 167,698 avg views/post	Best reach: Youtube 167,698 avg views; best engagement: Tiktok 5,623 avg likes

Top Brand Affinities

Courrèges

Score: 73.56

Accor Hotels

Score: 40.46

Maison Kitsuné

Score: 30.53

JACQUEMUS

Score: 20.49

Ricard

Score: 16.58

Zalando

Score: 16.40

Palm Angels

Score: 16.01

Foot Locker

Score: 15.53

TOUS

Score: 14.73

Stone Island

Score: 11.04

Beats Electronics

Score: 10.39

Pro Tools

Score: 9.35

Brand	Category	Score
Courrèges		73.56
Accor Hotels		40.46
Maison Kitsuné		30.53
JACQUEMUS		20.49
Ricard		16.58
Zalando		16.40
Palm Angels		16.01
Foot Locker		15.53
TOUS		14.73
Stone Island		11.04
Beats Electronics		10.39
Pro Tools		9.35
SoundCloud		9.03
KENZO		8.98
Lanvin		8.78
Lacoste		8.00
Kiko		7.39
Kappa		6.78
Ableton		6.70
Hennessy		5.72
Maybach		5.66
Spotify Music		5.56
Fenty beauty		5.48
Décathlon		5.40
Champion		5.23
Kodak		5.19
Dsquared		5.03
UEFA		5.02
Pull&Bear		4.87
UGG		4.84
boohoo		4.62
Longchamp		4.58
Cartier		4.36
Ferragamo		4.32
Stradivarius		4.20
Sephora		4.10
Carhartt		4.04
Moncler		3.94
BALMAIN		3.70
Polo Ralph Lauren		3.60
Nike		3.55
Christian Louboutin		3.46
Stüssy		3.44
The North Face		3.37
Dr. Martens		3.33
Timberland		3.29
Garnier		3.24
Bershka		3.23
Too Faced Cosmetics		3.20
Rolex		3.10