R.E.M.

R.E.M. — pop artist from US.

R.E.M. emerged in 1980 in Athens, Georgia, with members Mike Mills, Bill Berry, Michael Stipe, and Peter Buck. The band's blend of guitar pop and cryptic…

Influence: 74.20% Fanbase: 67.71% Trending: 77.44% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 25.34% • Very Strong

As of 2025-09-26

2,531,958

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-11-06 21:19:33 UTC

Genres

popathens indierockpermanent waverockpop rockclassic rockfolk rockalternativealternative rockalternative

Biography

R.E.M. emerged in 1980 in Athens, Georgia, with members Mike Mills, Bill Berry, Michael Stipe, and Peter Buck. The band's blend of guitar pop and cryptic lyrics helped define the alternative rock movement of the '80s and '90s. Their early releases, including "Radio Free Europe" and Chronic Town, garnered critical acclaim and a growing fan base. R.E.M.'s success continued with albums like Document and Green, leading to international stardom and influential status within the alternative rock scene.

After achieving mainstream success with hits like "Losing My Religion" and "Everybody Hurts," R.E.M. explored different musical directions with albums such as Monster and New Adventures in Hi-Fi. The band faced challenges, including health issues and lineup changes, but continued to release acclaimed albums like Up, Reveal, and Accelerate. In 2011, after 31 years together, R.E.M. announced their amicable breakup, leaving behind a legacy as pioneers of alternative rock.

Top Brand Affinities

Report Date: 2025-09-26

R.E.M. indexes high with fans in the 25-34 range in BRAZIL, UNITED STATES, UNITED KINGDOM. The skew is heavily male (67%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 9,301 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Warner Music, Ampeg, Live Nation, making streetwear, music platforms, and lifestyle products a natural test bed. Choose R.E.M. when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist R.E.M. score 0.13% — Low bucket.

Brand: Warner MusicBrand: AmpegBrand: Live Nation

Followers:2,531,958

Engagements:3,340

Rate:0.1%

Posts:3,657

Avg Likes:3,275

Avg Comments:83

Avg Views:17,145

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,531,958 · Engagements 3,340 · Rate 0.1% Posts 3,657 · Views 17,145 · Avg Likes 3,275 · Avg Comments 83 · Avg Views 17,145	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 28% 35-44: 19% 45-64: 14%	Largest: 25-34 (36%); next: 18-24 (28%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	BRAZIL (22%) UNITED STATES (18%) UNITED KINGDOM (6%) ITALY (4%) MEXICO (4%)	Top regions: BRAZIL (22%), UNITED STATES (18%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 2,459 avg likes/post · Tiktok: 9,301 avg views/post · Youtube: 7,844 avg views/post	Best reach: Tiktok 9,301 avg views; best engagement: Instagram 2,459 avg likes

Top Brand Affinities

Warner Music

Score: 25.34

Ampeg

Score: 25.20

Live Nation

Score: 23.17

MOOG

Score: 20.32

Amazon Music

Score: 10.14

DeLorean Motor Company

Score: 7.67

Delta

Score: 7.01

Tate Modern

Score: 6.89

Kickstarter

Score: 6.57

Kroger

Score: 6.33

Verizon

Score: 6.17

Lollapalooza

Score: 6.15

Brand	Category	Score
Warner Music		25.34
Ampeg		25.20
Live Nation		23.17
MOOG		20.32
Amazon Music		10.14
DeLorean Motor Company		7.67
Delta		7.01
Tate Modern		6.89
Kickstarter		6.57
Kroger		6.33
Verizon		6.17
Lollapalooza		6.15
Columbia Pictures		5.59
Movistar		5.57
Pilsner Urquell		5.38
MTV		5.24
Nixon		5.07
Warner Bros		4.80
Pfizer		4.54
Patek Philippe		4.50
Campari		4.49
CNN		4.38
Spotify Music		4.11
Leica		3.96
NBC		3.95
Bethesda Softworks		3.75
Hurley		3.68
Philips		3.62
BBC		3.46
Budweiser		3.39
Paramount Pictures		3.28
Comedy Central		3.28
AMC		3.03
Star Wars		3.03
NHL		2.93
Guinness		2.79
Busch		2.78
Lego		2.57
Martini		2.52
Kodak		2.43
Pixar		2.36
Dr. Martens		2.33
Nickelodeon		2.33
Tinder		2.29
Polaroid		2.25
SoundCloud		2.18
Transformers		2.17
Cadillac		2.17
Pepsi		2.15
Heineken		2.14