R.E.M. Brand Affinity ranks highest Warner Music at 25.34% . Very Strong. Score DMDB 74.20% | Fanbase 67.71%

R.E.M. — pop artist from US.

R.E.M. emerged in 1980 in Athens, Georgia, with members Mike Mills, Bill Berry, Michael Stipe, and Peter Buck. The band's blend of guitar pop and cryptic…

R.E.M.

Superstar

Country: US | Artist ID: 11e81bba-55f0-0324-a0ac-a0369fe50396

Find Artist Claim

Genres

popathens indierockpermanent waverockpop rockclassic rockfolk rockalternativealternative rockalternative

Influential: 74.20% Fanbase: 67.71% Trending: 77.44%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 25.34% • Very Strong

As of 2025-09-09

2,521,773

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 74.20% | Fanbase 67.71% | Trending 77.44% | CAREER STAGE: SUPERSTAR

Biography

R.E.M. emerged in 1980 in Athens, Georgia, with members Mike Mills, Bill Berry, Michael Stipe, and Peter Buck. The band's blend of guitar pop and cryptic lyrics helped define the alternative rock movement of the '80s and '90s. Their early releases, including "Radio Free Europe" and Chronic Town, garnered critical acclaim and a growing fan base. R.E.M.'s success continued with albums like Document and Green, leading to international stardom and influential status within the alternative rock scene.

After achieving mainstream success with hits like "Losing My Religion" and "Everybody Hurts," R.E.M. explored different musical directions with albums such as Monster and New Adventures in Hi-Fi. The band faced challenges, including health issues and lineup changes, but continued to release acclaimed albums like Up, Reveal, and Accelerate. In 2011, after 31 years together, R.E.M. announced their amicable breakup, leaving behind a legacy as pioneers of alternative rock.

Report Date: 2025-09-09

R.E.M. indexes high with fans in the 25-34 range in UNITED STATES, BRAZIL, ITALY. The skew is heavily male (68%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 9,134 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Warner Music, Ampeg, Live Nation, making streetwear, music platforms, and lifestyle products a natural test bed. Choose R.E.M. when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist R.E.M. score 0.13% — Low bucket.

Brand: Warner MusicBrand: AmpegBrand: Live Nation

Followers:2,521,773

Engagements:3,330

Rate:0.1%

Posts:3,657

Avg Likes:3,266

Avg Comments:82

Avg Views:16,978

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,521,773 · Engagements 3,330 · Rate 0.1% Posts 3,657 · Views 16,978 · Avg Likes 3,266 · Avg Comments 82 · Avg Views 16,978	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 18-24: 30% 35-44: 21% 45-64: 12%	Largest: 25-34 (34%); next: 18-24 (30%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (19%) BRAZIL (18%) ITALY (6%) ARGENTINA (4%) MEXICO (4%)	Top regions: UNITED STATES (19%), BRAZIL (18%), ITALY (6%)
Platform Engagement	Instagram: 2,459 avg likes/post · Tiktok: 9,134 avg views/post · Youtube: 7,844 avg views/post	Best reach: Tiktok 9,134 avg views; best engagement: Instagram 2,459 avg likes

Top Brand Affinities

Warner Music

Score: 25.34

Ampeg

Score: 25.20

Live Nation

Score: 23.17

MOOG

Score: 20.32

Amazon Music

Score: 10.14

DeLorean Motor Company

Score: 7.67

Delta

Score: 7.01

Tate Modern

Score: 6.89

Kickstarter

Score: 6.57

Kroger

Score: 6.33

Verizon

Score: 6.17

Lollapalooza

Score: 6.15

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Top Brand Affinities

Brand	Category	Score
Warner Music		25.34
Ampeg		25.20
Live Nation		23.17
MOOG		20.32
Amazon Music		10.14
DeLorean Motor Company		7.67
Delta		7.01
Tate Modern		6.89
Kickstarter		6.57
Kroger		6.33
Verizon		6.17
Lollapalooza		6.15
Columbia Pictures		5.59
Movistar		5.57
Pilsner Urquell		5.38
MTV		5.24
Nixon		5.07
Warner Bros		4.80
Pfizer		4.54
Patek Philippe		4.50
Campari		4.49
CNN		4.38
Spotify Music		4.11
Leica		3.96
NBC		3.95
Bethesda Softworks		3.75
Hurley		3.68
Philips		3.62
BBC		3.46
Budweiser		3.39
Paramount Pictures		3.28
Comedy Central		3.28
AMC		3.03
Star Wars		3.03
NHL		2.93
Guinness		2.79
Busch		2.78
Lego		2.57
Martini		2.52
Kodak		2.43
Pixar		2.36
Dr. Martens		2.33
Nickelodeon		2.33
Tinder		2.29
Polaroid		2.25
SoundCloud		2.18
Transformers		2.17
Cadillac		2.17
Pepsi		2.15
Heineken		2.14