Pur

Pur — pop artist from DE.

PUR setzt mit dem Album „Persönlich” ihre eindrucksvolle Bandgeschichte fort, mal nachdenklich, mal überschwänglich. Das Jubiläumskonzert „40 Jahre PUR–20…

Influence: 52.37% Fanbase: 34.55% Trending: 61.27% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Commerzbank • 60.15% • Very Strong

As of 2025-09-08

85,334

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:04:44 UTC

Genres

poppopgerman poprockgerman rockrockpop rockeuropeanschlagerpartyschlager

Biography

PUR setzt mit dem Album „Persönlich” ihre eindrucksvolle Bandgeschichte fort, mal nachdenklich, mal überschwänglich. Das Jubiläumskonzert „40 Jahre PUR–20 Jahre PUR auf Schalke” im Sep.´22 mit 68.000 Zuschauern war für Frontmann Hartmut Engler ein Rettungsanker in stürmischer See, der ihm half, seine pandemiebedingte Schreibblockade zu überwinden. Die Lieder des neuen Albums sind geprägt von feinsinnigen Metaphern, die nah an der Realität und glaubwürdig sind, wie in dem emotional aufgeladenen und mitreißenden Song „Voll sein”, der die Sehnsucht nach reiner Lebenslust einfängt.

Top Brand Affinities

Report Date: 2025-09-08

Pur performs best with fans in the 25-34 range, concentrated in GERMANY, AUSTRIA, SPAIN. Audience composition is heavily female (75%), which simplifies targeting and creative tone. The most reliable reach comes from Instagram at 1,080 avg likes per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Commerzbank, Dr. Oetker, Bitburger, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Pur is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pur score 1.27% — Moderate bucket.

Brand: CommerzbankBrand: Dr. OetkerBrand: Bitburger

Followers:85,334

Engagements:1,080

Rate:1.3%

Posts:1,388

Avg Likes:1,080

Avg Comments:23

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 85,334 · Engagements 1,080 · Rate 1.3% Posts 1,388 · Views 0 · Avg Likes 1,080 · Avg Comments 23 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 30% 45-64: 25% 35-44: 22% 18-24: 20%	Largest: 25-34 (30%); next: 45-64 (25%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	GERMANY (83%) AUSTRIA (2%) SPAIN (2%) ITALY (1%) UNITED STATES (1%)	Top regions: GERMANY (83%), AUSTRIA (2%), SPAIN (2%)
Platform Engagement	Instagram: 1,080 avg likes/post	best engagement: Instagram 1,080 avg likes

Top Brand Affinities

Commerzbank

Score: 60.15

Dr. Oetker

Score: 51.28

Bitburger

Score: 42.33

Warsteiner

Score: 38.94

Krombacher

Score: 37.76

Hummel

Score: 35.40

Tchibo

Score: 31.69

Edeka

Score: 31.41

Ritter Sport

Score: 30.60

Thermomix

Score: 25.65

Braun

Score: 24.68

TUI Group

Score: 19.94

Brand	Category	Score
Commerzbank		60.15
Dr. Oetker		51.28
Bitburger		42.33
Warsteiner		38.94
Krombacher		37.76
Hummel		35.40
Tchibo		31.69
Edeka		31.41
Ritter Sport		30.60
Thermomix		25.65
Braun		24.68
TUI Group		19.94
Augustiner Helles		19.30
TUI		18.11
Gamescom		17.90
Beck`s		14.44
Rossmann		13.49
Sennheiser		13.33
Lufthansa		11.07
Lidl		10.17
PLAYMOBIL		9.92
Paulaner		7.28
Heinz		7.03
essie		6.79
Opel		6.62
Bosch		6.43
Seat		5.83
Haribo		5.55
Aperol		5.35
Fanta		5.33
IKEA		4.97
ABC		4.66
ALDI		4.48
Lindt		4.46
Iberostar Hotels & Resorts		4.08
Superdry		3.96
Nivea		3.70
Daniel Wellington		3.59
UEFA		3.55
Tupperware Brands		3.42
Nestlé		3.16
Busch		2.99
Snickers		2.79
Geocaching		2.69
MTV		2.58
Babybump		2.56
Primark		2.55
Rover		2.46
ASICS		2.44
Ferrero		2.36