Pulp Brand Affinity ranks highest Tate Modern at 20.70% . Very Strong. Score DMDB 62.87% | Fanbase 55.57%

Pulp — pop artist from GB.

Formed in 1978 by Jarvis Cocker at the age of 15, Pulp struggled in obscurity for over a decade before gaining popularity in the early '90s. The band's…

Pulp

Recognizable

Country: GB | Artist ID: 11e81bc7-5326-0a82-987c-a0369fe50396

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Genres

popsheffield indierockmodern rockpermanent waverockpop rockart rocknew wavealternativealternative rockeuropeanbritpop

Influential: 62.87% Fanbase: 55.57% Trending: 66.52%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Tate Modern • 20.70% • Very Strong

As of 2025-09-09

224,182

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.87% | Fanbase 55.57% | Trending 66.52% | CAREER STAGE: MAINSTREAM

Biography

Formed in 1978 by Jarvis Cocker at the age of 15, Pulp struggled in obscurity for over a decade before gaining popularity in the early '90s. The band's eclectic sound, blending influences from glam rock to indie rock, resonated with audiences. Pulp's breakthrough came with the success of singles like "My Legendary Girlfriend" and "Babies," leading to a major-label deal and the acclaimed album His 'n' Hers in 1994.

In 1995, Pulp achieved superstar status in the UK with the release of the hit single "Common People" and a headline performance at Glastonbury Festival. Their album Different Class debuted at number one and garnered critical acclaim, propelling the band to international fame. Despite subsequent challenges and side projects, Pulp continued to evolve their sound, releasing albums like This Is Hardcore and We Love Life to positive reception.

Report Date: 2025-09-09

Pulp engages 25-34 & 18-24 audiences with repeatable results in UNITED KINGDOM, UNITED STATES, MEXICO. The fan base skews heavily male (59%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (126,859 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Tate Modern, Waitrose, Fred Perry, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pulp score 4.25% — Very Strong bucket.

Brand: Tate ModernBrand: WaitroseBrand: Fred Perry

Followers:224,182

Engagements:9,531

Rate:4.3%

Posts:150

Avg Likes:9,420

Avg Comments:204

Avg Views:126,859

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 224,182 · Engagements 9,531 · Rate 4.3% Posts 150 · Views 126,859 · Avg Likes 9,420 · Avg Comments 204 · Avg Views 126,859	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 33% 35-44: 18% 45-64: 8%	Largest: 25-34 (38%); next: 18-24 (33%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED KINGDOM (17%) UNITED STATES (10%) MEXICO (8%) ARGENTINA (6%) INDONESIA (5%)	Top regions: UNITED KINGDOM (17%), UNITED STATES (10%), MEXICO (8%)
Platform Engagement	Instagram: 7,220 avg likes/post · Youtube: 126,859 avg views/post	Best reach: Youtube 126,859 avg views; best engagement: Instagram 7,220 avg likes

Top Brand Affinities

Tate Modern

Score: 20.70

Waitrose

Score: 19.48

Fred Perry

Score: 19.20

Mixcloud

Score: 11.91

Morrisons

Score: 11.07

Sainsbury's

Score: 10.37

Marks & Spencer

Score: 9.88

Vauxhall

Score: 8.75

Vivienne Westwood

Score: 8.63

Selfridges

Score: 8.23

Paul Smith

Score: 8.08

Dr. Martens

Score: 7.40

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Top Brand Affinities

Brand	Category	Score
Tate Modern		20.70
Waitrose		19.48
Fred Perry		19.20
Mixcloud		11.91
Morrisons		11.07
Sainsbury's		10.37
Marks & Spencer		9.88
Vauxhall		8.75
Vivienne Westwood		8.63
Selfridges		8.23
Paul Smith		8.08
Dr. Martens		7.40
Lollapalooza		6.87
Movistar		6.47
Guinness		5.65
Carlsberg		5.47
Tesco		5.30
Columbia Pictures		4.78
ALDI		4.60
BBC		4.53
Leica		4.49
Harrods		4.11
Warner Bros		4.05
Summit Entertainment		3.96
MTV		3.88
Lego		3.69
Polaroid		3.64
Aperol		3.48
Kodak		3.46
Baileys		3.42
Lush		3.31
Snoopy And The Peanuts Gang		3.27
Fujifilm		3.26
Spotify Music		3.19
Topshop		3.15
Emporium		3.02
Coachella		2.90
Sunnies Studios		2.90
Urban Outfitters		2.82
Paramount Pictures		2.76
Pepsi		2.53
Vogue		2.49
Showtime		2.49
Star Wars		2.45
Mulberry		2.35
HBO		2.31
ASOS		2.27
The Olympic Games		2.25
Fiat		2.22
Airbnb		2.21