PsychoYP

PsychoYP — pop artist from GB.

PsychoYP is a rising star in Nigerian hip hop, known for his unique rap-sung trap style. With a strong underground following and successful projects like his…

Influence: 51.01% Fanbase: 28.81% Trending: 62.11% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 46.32% • Very Strong

As of 2025-09-09

340,056

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:35:14 UTC

Genres

popnigerian pophip-hop & raphip-hop/raphip hoptrap

Biography

PsychoYP is a rising star in Nigerian hip hop, known for his unique rap-sung trap style. With a strong underground following and successful projects like his debut mixtape "YPSZN" and standout EP "Euphoria," he has quickly become one of Africa's most sought-after rappers. Born in Abuja, Nigeria, PsychoYP's music has earned him a No.1 spot on Top Charts, as well as nominations at prestigious awards like the South African Music Awards and HipTV Headies Award.

His music journey began in 2016 with the release of Lost In The Sauce EP, followed by successful mixtapes like "YPSZN2" and "YPSZN3." PsychoYP's talent and creativity have garnered him accolades such as the Clout Africa Award for Best Hip-Hop Artiste, along with nominations at the Soundcity MVP Awards and HipTV Headies Award for his exceptional work in the rap genre.

Top Brand Affinities

Report Date: 2025-09-09

PsychoYP resonates with 18-24 & 25-34 audiences and sustains presence in NIGERIA, UNITED STATES, UNITED KINGDOM. The demographic is heavily male (84%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 4,522 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Warner Music, Palm Angels, Airtel maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PsychoYP score 1.22% — Moderate bucket.

Brand: Warner MusicBrand: Palm AngelsBrand: Airtel

Followers:340,056

Engagements:4,143

Rate:1.2%

Posts:110

Avg Likes:4,110

Avg Comments:200

Avg Views:4,522

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 340,056 · Engagements 4,143 · Rate 1.2% Posts 110 · Views 4,522 · Avg Likes 4,110 · Avg Comments 200 · Avg Views 4,522	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 38% 13-17: 5% 35-44: 4%	Largest: 18-24 (53%); next: 25-34 (38%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	NIGERIA (45%) UNITED STATES (13%) UNITED KINGDOM (8%) GHANA (5%) KENYA (4%)	Top regions: NIGERIA (45%), UNITED STATES (13%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 3,798 avg likes/post · Youtube: 4,522 avg views/post	Best reach: Youtube 4,522 avg views; best engagement: Instagram 3,798 avg likes

Top Brand Affinities

Warner Music

Score: 46.32

Palm Angels

Score: 14.21

Airtel

Score: 13.73

Hennessy

Score: 12.41

Amazon Music

Score: 10.53

SoundCloud

Score: 10.18

Evian

Score: 9.68

Monster Beverage

Score: 9.26

MTV

Score: 7.59

KIA

Score: 6.88

CNN

Score: 6.58

Beats Electronics

Score: 6.48

Brand	Category	Score
Warner Music		46.32
Palm Angels		14.21
Airtel		13.73
Hennessy		12.41
Amazon Music		10.53
SoundCloud		10.18
Evian		9.68
Monster Beverage		9.26
MTV		7.59
KIA		6.88
CNN		6.58
Beats Electronics		6.48
Balenciaga		5.63
FOREX		5.29
Ableton		4.96
Fendi		4.92
Spotify Music		4.65
FashionNova		4.54
Hublot		4.15
Vogue		3.80
Versace		3.79
Timberland		3.46
ASOS		3.43
musical.ly		3.39
Comedy Central		3.17
Kodak		3.03
Gucci		2.97
BALMAIN		2.95
Louis Vuitton		2.93
Pepsi		2.83
Lacoste		2.68
BBC		2.66
Supreme		2.58
Urban Outfitters		2.57
Dr. Martens		2.38
Burberry		2.36
Dolce & Gabbana		2.21
Christian Louboutin		2.11
Puma		2.11
GIVENCHY		2.10
Nike		2.08
Rolex		2.02
The North Face		1.88
NBA		1.87
Adobe		1.86
Christian Dior		1.76
New Balance		1.74
Sprite		1.72
Fenty beauty		1.67
Calvin Klein		1.67