PSY Brand Affinity ranks highest Korean Air at 29.23% . Very Strong. Score DMDB 69.52% | Fanbase 67.79%

PSY — pop artist from KR.

South Korean singer and rapper PSY rose to global fame in the early 2010s with his viral hit "Gangnam Style," which propelled him to international stardom and…

Genres

poppopk-popasian pophip-hop & rapk-rapkorean old school hip hopcontemporary hip hop

Scores

Score: DMDB 69.52% | Fanbase 67.79% | Trending 70.39% | CAREER STAGE: SUPERSTAR

Biography

South Korean singer and rapper PSY rose to global fame in the early 2010s with his viral hit "Gangnam Style," which propelled him to international stardom and helped bring K-pop closer to Western audiences. Born Park Jae-Sang, he began his music career in 2001 and released several successful albums, consistently charting in Korea and the U.S. World chart. In 2019, he founded his own company, P Nation, signing a roster of artists including Dawn, Hyuna, and Heize.

PSY's ninth album, 2022's PSY 9th, marked his return to the music scene with the single "That That," featuring SUGA of BTS. While the album reached the Top 40 in Korea, it achieved his highest chart position in the U.S., peaking at number three on the Billboard World albums chart.

Report Date: 2025-09-09

PSY is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, VIETNAM. The audience is heavily male (61%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (317,000 avg views per post); Instagram builds the community layer. Affinity data highlights Korean Air, GENTLE MONSTER, LG Group, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PSY score 0.13% — Low bucket.

Brand: Korean AirBrand: GENTLE MONSTERBrand: LG Group

Followers:29,114,808

Engagements:38,585

Rate:0.1%

Posts:2,812

Avg Likes:37,715

Avg Comments:773

Avg Views:365,020

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 29,114,808 · Engagements 38,585 · Rate 0.1% Posts 2,812 · Views 365,020 · Avg Likes 37,715 · Avg Comments 773 · Avg Views 365,020	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 30% 13-17: 7% 35-44: 7%	Largest: 18-24 (54%); next: 25-34 (30%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (16%) BRAZIL (7%) VIETNAM (5%) INDIA (5%) INDONESIA (4%)	Top regions: UNITED STATES (16%), BRAZIL (7%), VIETNAM (5%)
Platform Engagement	Instagram: 26,697 avg likes/post · Tiktok: 317,000 avg views/post · Youtube: 48,020 avg views/post	Best reach: Tiktok 317,000 avg views; best engagement: Instagram 26,697 avg likes

Top Brand Affinities

Korean Air

Score: 29.23

GENTLE MONSTER

Score: 12.12

LG Group

Score: 7.16

Summit Entertainment

Score: 4.60

Shake Shack

Score: 4.50

Stüssy

Score: 3.67

Jollibee

Score: 3.47

Kia Motors

Score: 3.33

Fila

Score: 3.31

League of Legends

Score: 2.26

Dr. Martens

Score: 2.22

New Balance

Score: 2.17

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Top Brand Affinities

Brand	Category	Score
Korean Air		29.23
GENTLE MONSTER		12.12
LG Group		7.16
Summit Entertainment		4.60
Shake Shack		4.50
Stüssy		3.67
Jollibee		3.47
Kia Motors		3.33
Fila		3.31
League of Legends		2.26
Dr. Martens		2.22
New Balance		2.17
Polo Ralph Lauren		2.01
Hyundai		1.91
Tiffany		1.88
Pokemon Go		1.84
The North Face		1.63
KFC		1.57
UNIQLO		1.55
Starbucks		1.54
Hermès		1.54
shein		1.53
Yves Saint Laurent		1.50
Balenciaga		1.49
Polaroid		1.43
BBC		1.40
Costco		1.35
H&M		1.35
KitKat		1.32
Converse		1.29
Tiffany & Co		1.24
Dodge		1.21
SheInside		1.20
Coachella		1.19
IKEA		1.16
Gucci		1.15
Chanel		1.14
Huawei		1.13
Pixar		1.13
Supreme		1.12
Pepsi		1.10
Pokemon		1.10
Marvel Entertainment		1.07
Universal		1.04
Vogue		1.03
Coca-Cola		1.02
Christian Dior		1.02
Levi's		1.00
Tommy Hilfiger		0.98
Burberry		0.97