PSY

PSY — pop artist from KR.

South Korean singer and rapper PSY rose to global fame in the early 2010s with his viral hit "Gangnam Style," which propelled him to international stardom and…

Influence: 69.52% Fanbase: 67.79% Trending: 70.39% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 30.68% • Very Strong

As of 2025-09-26

29,239,191

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:48:47 UTC

Genres

poppopk-popasian pophip-hop & rapk-rapkorean old school hip hopcontemporary hip hop

Biography

South Korean singer and rapper PSY rose to global fame in the early 2010s with his viral hit "Gangnam Style," which propelled him to international stardom and helped bring K-pop closer to Western audiences. Born Park Jae-Sang, he began his music career in 2001 and released several successful albums, consistently charting in Korea and the U.S. World chart. In 2019, he founded his own company, P Nation, signing a roster of artists including Dawn, Hyuna, and Heize.

PSY's ninth album, 2022's PSY 9th, marked his return to the music scene with the single "That That," featuring SUGA of BTS. While the album reached the Top 40 in Korea, it achieved his highest chart position in the U.S., peaking at number three on the Billboard World albums chart.

Top Brand Affinities

Report Date: 2025-09-26

PSY is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, INDIA. The audience is heavily male (61%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (261,000 avg views per post); Instagram builds the community layer. Affinity data highlights GENTLE MONSTER, Korean Air, LG Group, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PSY score 0.12% — Low bucket.

Brand: GENTLE MONSTERBrand: Korean AirBrand: LG Group

Followers:29,239,191

Engagements:34,017

Rate:0.1%

Posts:2,842

Avg Likes:33,251

Avg Comments:1,009

Avg Views:321,496

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 29,239,191 · Engagements 34,017 · Rate 0.1% Posts 2,842 · Views 321,496 · Avg Likes 33,251 · Avg Comments 1,009 · Avg Views 321,496	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 29% 13-17: 7% 35-44: 7%	Largest: 18-24 (54%); next: 25-34 (29%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (15%) BRAZIL (7%) INDIA (6%) MEXICO (4%) VIETNAM (4%)	Top regions: UNITED STATES (15%), BRAZIL (7%), INDIA (6%)
Platform Engagement	Instagram: 25,117 avg likes/post · Tiktok: 261,000 avg views/post · Youtube: 60,496 avg views/post	Best reach: Tiktok 261,000 avg views; best engagement: Instagram 25,117 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 30.68

Korean Air

Score: 29.44

LG Group

Score: 7.17

Innisfree

Score: 4.69

Jollibee

Score: 4.46

iHeartRadio Music Awards

Score: 4.17

Stüssy

Score: 3.70

Kia Motors

Score: 3.32

Fila

Score: 3.32

Dr. Martens

Score: 2.23

New Balance

Score: 2.19

Tiffany

Score: 1.88

Brand	Category	Score
GENTLE MONSTER		30.68
Korean Air		29.44
LG Group		7.17
Innisfree		4.69
Jollibee		4.46
iHeartRadio Music Awards		4.17
Stüssy		3.70
Kia Motors		3.32
Fila		3.32
Dr. Martens		2.23
New Balance		2.19
Tiffany		1.88
Polaroid		1.82
Crocs		1.73
League of Legends		1.71
Hyundai		1.71
The North Face		1.65
Starbucks		1.63
Hermès		1.56
Yves Saint Laurent		1.47
Forever 21		1.46
KFC		1.43
KitKat		1.40
Dodge		1.37
shein		1.33
Converse		1.30
BBC		1.28
Chanel		1.28
Pepsi		1.26
Balenciaga		1.25
Gucci		1.25
Sony		1.18
UNIQLO		1.17
Christian Dior		1.17
Polo Ralph Lauren		1.14
Huawei		1.14
Tiffany & Co		1.11
Coca-Cola		1.08
Burberry		1.07
SheInside		1.04
Costco		1.03
Levi's		1.01
H&M		1.00
Tommy Hilfiger		0.99
MAC Cosmetics		0.99
Pixar		0.98
NYX Cosmetics		0.98
Walt Disney		0.96
Pokemon		0.94
Vans		0.93