PRYVT

PRYVT — rock artist from KR.

Formed on Discord in 2023, atmospheric indie rock band PRYVT quickly achieved widespread success, accumulating over 20 million streams, charting on Spotify’s…

Influence: 48.79% Fanbase: 23.15% Trending: 61.61% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 9.82% • Very Strong

As of 2025-09-09

168,035

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:06 UTC

Genres

rockrockalternative rockalternativealternative

Biography

Formed on Discord in 2023, atmospheric indie rock band PRYVT quickly achieved widespread success, accumulating over 20 million streams, charting on Spotify’s Viral 50 in multiple countries, and opening for wave to earth, one of South Korea’s top indie rock bands, all before the members had physically met. Despite their rapid ascent, PRYVT’s debut album, &SCENE, is a carefully crafted blend of lush, dreamy soundscapes, featuring hazy guitars, laidback grooves, and mesmerizing production that showcases hanuel’s ethereal vocals. Mixing English and Korean lyrics, the album transcends language barriers to create a borderless sonic experience that immerses listeners in a cinematic fusion of alt-rock and bedroom pop, fostering connections and self-discovery among millions of fans worldwide.

Top Brand Affinities

Report Date: 2025-09-09

PRYVT resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, INDONESIA, THAILAND. With a heavily female (57%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (17,200 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Amazon Music, SoundCloud, Stüssy makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PRYVT score 6.89% — Very Strong bucket.

Brand: Amazon MusicBrand: SoundCloudBrand: Stüssy

Followers:168,035

Engagements:11,583

Rate:6.9%

Posts:229

Avg Likes:11,148

Avg Comments:209

Avg Views:18,891

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 168,035 · Engagements 11,583 · Rate 6.9% Posts 229 · Views 18,891 · Avg Likes 11,148 · Avg Comments 209 · Avg Views 18,891	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 19% 13-17: 13% 35-44: 2%	Largest: 18-24 (66%); next: 25-34 (19%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (18%) INDONESIA (17%) THAILAND (14%) MALAYSIA (12%) PHILIPPINES (12%)	Top regions: UNITED STATES (18%), INDONESIA (17%), THAILAND (14%)
Platform Engagement	Instagram: 8,233 avg likes/post · Tiktok: 17,200 avg views/post · Youtube: 1,691 avg views/post	Best reach: Tiktok 17,200 avg views; best engagement: Instagram 8,233 avg likes

Top Brand Affinities

Amazon Music

Score: 9.82

SoundCloud

Score: 5.10

Stüssy

Score: 4.75

Verizon

Score: 4.70

Lollapalooza

Score: 4.55

Prismacolor

Score: 4.52

UNIQLO

Score: 4.48

Urban Outfitters

Score: 4.41

Summit Entertainment

Score: 4.19

H&M

Score: 3.73

Dr. Martens

Score: 3.51

Pantone Inc

Score: 3.49

Brand	Category	Score
Amazon Music		9.82
SoundCloud		5.10
Stüssy		4.75
Verizon		4.70
Lollapalooza		4.55
Prismacolor		4.52
UNIQLO		4.48
Urban Outfitters		4.41
Summit Entertainment		4.19
H&M		3.73
Dr. Martens		3.51
Pantone Inc		3.49
Pizza Hut		3.42
Spotify Music		3.42
Sprite		2.81
Polaroid		2.32
A Game of Tones		2.28
Pokemon		2.07
Beats Electronics		1.99
New Balance		1.93
Walmart		1.82
Converse		1.70
Forever 21		1.59
Vogue		1.56
Call of Duty		1.52
Pepsi		1.49
Puma		1.49
Fujifilm		1.48
Coachella		1.48
McDonald's		1.45
Microsoft		1.43
Activision Blizzard		1.43
musical.ly		1.24
Adobe		1.20
Pandora		1.19
Sony		1.17
Prada		1.13
Starbucks		1.13
Christian Dior		1.09
Netflix		1.05
Walt Disney		1.03
Nikon		1.02
NBA		1.02
Paypal		0.99
Vans		0.98
Etsy		0.92
IKEA		0.84
Adidas		0.78
Zara		0.74
Apple		0.71