Protomartyr

Protomartyr — pop artist from US.

Hailing from Detroit, Protomartyr is a post-punk quartet led by vocalist Joe Casey, known for their intelligent music and streetwise lyrics. With a strong…

Influence: 54.96% Fanbase: 33.72% Trending: 65.57% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 47.78% • Very Strong

As of 2025-09-09

36,586

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:53:00 UTC

Genres

popchamber psychindie poprockmodern rockgarage psychdetroit rockpunk rockalternativeindie rockmodern alternative rockalternativefolk & traditionalfreak folkpunkindie punk

Biography

Hailing from Detroit, Protomartyr is a post-punk quartet led by vocalist Joe Casey, known for their intelligent music and streetwise lyrics. With a strong local impact from their 2012 debut album, the band gained international attention after signing with labels like Sub Pop and Domino, releasing acclaimed albums such as The Agent Intellect and Relatives in Descent. Despite setbacks due to the COVID-19 pandemic, Protomartyr returned in 2023 with the album Formal Growth in the Desert, showcasing a blend of poignant storytelling and dynamic musicality.

Formed in 2008 by guitarist Greg Ahee, bassist Scott Davidson, and drummer Alex Leonard, Protomartyr emerged from Detroit's underground scene, eventually solidifying their lineup with Joe Casey on vocals. The band's early success with singles and live performances led to signing with Hardly Art and later Domino, culminating in the release of albums like Under Color of Official Right and Ultimate Success Today. Their latest offering, Formal Growth in the Desert, released in 2023, reflects a matured sound influenced by personal experiences and cinematic inspirations, marking another chapter in Protomartyr's evolution as a formidable force in the post-punk genre.

Top Brand Affinities

Report Date: 2025-09-09

Protomartyr connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (83%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 91,501 avg views per post; Youtube adds dependable engagement depth. Overlap with Ampeg, MOOG, Mixcloud highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Protomartyr moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Protomartyr score 8.36% — Very Strong bucket.

Brand: AmpegBrand: MOOGBrand: Mixcloud

Followers:36,586

Engagements:3,060

Rate:8.4%

Posts:86

Avg Likes:3,010

Avg Comments:123

Avg Views:91,501

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 36,586 · Engagements 3,060 · Rate 8.4% Posts 86 · Views 91,501 · Avg Likes 3,010 · Avg Comments 123 · Avg Views 91,501	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 33% 35-44: 15% 45-64: 9%	Largest: 25-34 (39%); next: 18-24 (33%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (28%) BRAZIL (9%) UNITED KINGDOM (9%) FRANCE (6%) ITALY (5%)	Top regions: UNITED STATES (28%), BRAZIL (9%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 1,111 avg likes/post · Youtube: 91,501 avg views/post	Best reach: Youtube 91,501 avg views; best engagement: Youtube 1,899 avg likes

Top Brand Affinities

Ampeg

Score: 47.78

MOOG

Score: 40.29

Mixcloud

Score: 20.41

Hasselblad

Score: 11.64

Fred Perry

Score: 10.67

Sennheiser

Score: 10.47

Ableton

Score: 10.19

Pilsner Urquell

Score: 9.69

Pro Tools

Score: 8.53

Kodak

Score: 8.44

Spotify Music

Score: 6.69

Lollapalooza

Score: 5.71

Brand	Category	Score
Ampeg		47.78
MOOG		40.29
Mixcloud		20.41
Hasselblad		11.64
Fred Perry		10.67
Sennheiser		10.47
Ableton		10.19
Pilsner Urquell		9.69
Pro Tools		8.53
Kodak		8.44
Spotify Music		6.69
Lollapalooza		5.71
Paramount Pictures		5.52
Coors		5.37
Leica		5.26
Fujifilm		5.06
SoundCloud		4.75
Polaroid		4.59
Olympus		4.39
Nixon		4.39
Coachella		4.14
Hurley		4.07
Columbia Pictures		4.02
Kickstarter		3.96
Verizon		3.84
Showtime		3.72
Carhartt		3.71
Taco Bell		3.53
Guinness		3.53
Oculus		3.52
Warner Bros		3.43
Budweiser		3.29
Dr. Martens		3.18
Tinder		2.96
MTV		2.84
Emporium		2.75
Pepsi		2.67
Busch		2.66
Airbnb		2.62
Cadillac		2.52
Pixar		2.34
WWE		2.27
Nickelodeon		2.24
The Olympic Games		2.11
Nintendo		2.09
Philips		2.07
Aperol		2.04
Vans		1.93
Beats Electronics		1.84
Jaguar		1.73