Protoculture

Protoculture — electronic artist from ZA.

Protoculture, also known as Nate Raubenheimer, is praised by Armin van Buuren for his ability to turn everything he touches into musical gold. The South…

Influence: 53.63% Fanbase: 31.72% Trending: 64.58% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 833.22% • Very Strong

As of 2025-09-09

27,822

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:14:34 UTC

Genres

electronicprogressive houseprogressive trancetranceuplifting trancepsychedelic tranceelectronicpsy trance

Biography

Protoculture, also known as Nate Raubenheimer, is praised by Armin van Buuren for his ability to turn everything he touches into musical gold. The South African producer has made a significant impact on the international dance music scene with his emotive and melodic style. Regarded as one of South Africa's top dance music exports, Protoculture's career has been marked by widespread success and acclaim.

Top Brand Affinities

Report Date: 2025-09-09

Protoculture is already in the conversation with 25-34 & 18-24 audiences in MEXICO, UNITED STATES, NETHERLANDS. The audience is heavily male (87%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (2,427 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Trancefamily, Sensation, iHeartRaves points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Protoculture score 1.14% — Moderate bucket.

Brand: TrancefamilyBrand: SensationBrand: iHeartRaves

Followers:27,822

Engagements:316

Rate:1.1%

Posts:1,295

Avg Likes:300

Avg Comments:20

Avg Views:2,427

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 27,822 · Engagements 316 · Rate 1.1% Posts 1,295 · Views 2,427 · Avg Likes 300 · Avg Comments 20 · Avg Views 2,427	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 36% 35-44: 13% 45-64: 3%	Largest: 25-34 (45%); next: 18-24 (36%)
Gender Split	Female: 13% Male: 87% Non-binary/Other: 0%	Skews male (87%)
Top Countries	MEXICO (10%) UNITED STATES (9%) NETHERLANDS (6%) BRAZIL (5%) SOUTH AFRICA (4%)	Top regions: MEXICO (10%), UNITED STATES (9%), NETHERLANDS (6%)
Platform Engagement	Instagram: 203 avg likes/post · Youtube: 2,427 avg views/post	Best reach: Youtube 2,427 avg views; best engagement: Instagram 203 avg likes

Top Brand Affinities

Trancefamily

Score: 833.22

Sensation

Score: 124.93

iHeartRaves

Score: 118.52

Mixcloud

Score: 112.10

Pioneer

Score: 64.38

Ableton

Score: 44.65

Tomorrowland

Score: 39.63

OnePlus

Score: 27.37

MOOG

Score: 23.14

Univision

Score: 22.16

Seagate

Score: 19.89

Sennheiser

Score: 17.45

Brand	Category	Score
Trancefamily		833.22
Sensation		124.93
iHeartRaves		118.52
Mixcloud		112.10
Pioneer		64.38
Ableton		44.65
Tomorrowland		39.63
OnePlus		27.37
MOOG		23.14
Univision		22.16
Seagate		19.89
Sennheiser		17.45
SoundCloud		16.30
Emirates Airlines		14.19
Akai		14.17
Lowe's		12.67
Carlsberg		12.24
Pro Tools		10.89
Lay's		9.85
Amazon Music		9.52
Tate Modern		9.46
World of Warcraft		8.96
Matrix		8.58
Maruti		8.38
Infiniti		8.19
Jameson		7.80
UEFA		7.30
Atmos		7.29
Lufthansa		6.96
Dota 2		6.40
Kickstagram		6.25
Beats Electronics		6.12
Spotify Music		6.02
Itaipava		5.50
NORDSTROM		5.11
Fallout		5.08
Opel		4.70
Bacardi		4.55
Harrods		4.33
Nestlé		4.33
Lindt		4.29
Comedy Central		4.16
Abercrombie & Fitch		4.09
Kia Motors		4.01
Heineken		3.75
League of Legends		3.67
Martini		3.65
Under Armour		3.44
McLaren		3.12
GAP		3.09