Propagandhi

Propagandhi — pop artist from CA.

PROPAGANDHI guitarist and vocalist Chris Hannah humorously reflects on the dichotomy between Eckhart Tolle and Ted Kaczynski in the band's eighth album, At…

Influence: 57.97% Fanbase: 39.29% Trending: 67.31% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 61.20% • Very Strong

As of 2025-09-21

120,666

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 11:15:16 UTC

Genres

popcanadian indieindie popalternativealternativeelectronicorgcorefolk & traditionalfolk punkpunkpunkska punkskate punkmelodic hardcorecanadian punk

Biography

PROPAGANDHI guitarist and vocalist Chris Hannah humorously reflects on the dichotomy between Eckhart Tolle and Ted Kaczynski in the band's eighth album, At Peace. The Manitoba-based outfit continues their tradition of creating intelligent music for turbulent times, drawing on their snarky skate-thrash roots while infusing their songs with a sense of despair and existential dread. Hannah emphasizes that despite the evolution in their perspectives over the past 30 years, the core of their music still originates from the same place as their debut record, How to Clean Everything.

Top Brand Affinities

Report Date: 2025-09-21

Propagandhi builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED STATES, CANADA, BRAZIL. With a heavily male (88%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (24,808 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Ampeg, Scotiabank, Fred Perry point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Propagandhi score 0.93% — Low bucket.

Brand: AmpegBrand: ScotiabankBrand: Fred Perry

Followers:120,666

Engagements:1,120

Rate:0.9%

Posts:760

Avg Likes:1,104

Avg Comments:28

Avg Views:24,808

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 120,666 · Engagements 1,120 · Rate 0.9% Posts 760 · Views 24,808 · Avg Likes 1,104 · Avg Comments 28 · Avg Views 24,808	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 35-44: 23% 18-24: 23% 45-64: 6%	Largest: 25-34 (46%); next: 35-44 (23%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	UNITED STATES (37%) CANADA (16%) BRAZIL (6%) UNITED KINGDOM (4%) FRANCE (3%)	Top regions: UNITED STATES (37%), CANADA (16%), BRAZIL (6%)
Platform Engagement	Instagram: 750 avg likes/post · Youtube: 24,808 avg views/post	Best reach: Youtube 24,808 avg views; best engagement: Instagram 750 avg likes

Top Brand Affinities

Ampeg

Score: 61.20

Scotiabank

Score: 16.45

Fred Perry

Score: 11.99

Pilsner Urquell

Score: 11.50

Sennheiser

Score: 10.82

Pro Tools

Score: 10.74

Tim Hortons

Score: 9.10

Amazon Music

Score: 7.91

Spotify Music

Score: 7.18

Columbia Pictures

Score: 7.18

NHL

Score: 6.71

Kickstarter

Score: 6.27

Brand	Category	Score
Ampeg		61.20
Scotiabank		16.45
Fred Perry		11.99
Pilsner Urquell		11.50
Sennheiser		10.82
Pro Tools		10.74
Tim Hortons		9.10
Amazon Music		7.91
Spotify Music		7.18
Columbia Pictures		7.18
NHL		6.71
Kickstarter		6.27
DeLorean Motor Company		6.24
Volcom		6.19
Coors		5.58
Jameson		5.55
Sega		4.88
Nickelodeon		4.61
Vans		4.58
Comedy Central		4.39
Guinness		4.12
Leica		3.92
Fallout		3.89
Dr. Martens		3.87
WWE		3.75
Star Wars		3.74
Showtime		3.64
Paramount Pictures		3.56
Mortal Kombat		3.55
Nintendo		3.52
Lollapalooza		3.24
Heinz		3.20
MTV		3.14
Budweiser		2.84
Monster Beverage		2.79
Lego		2.66
Tinder		2.58
Hot Wheels		2.55
Carhartt		2.39
Warner Bros		2.39
SoundCloud		2.37
Kodak		2.33
Transformers		2.28
Cadillac		2.25
Paypal		2.24
Ubisoft		2.22
Harley-Davidson		2.15
Lush		2.14
Busch		2.10
Pepsi		1.99