Propaganda
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
121,797
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:33:22 UTC
Genres
Biography
After a career in education and founding charter schools with a focus on the arts, Propaganda transitioned to music full-time in 2007, joining the hip-hop collective the Tunnel Rats and later the Humble Beast family. His discography includes impactful albums like Crimson Cord, which topped several Billboard charts, showcasing his ability to blend social commentary with personal reflections on the interconnectedness of humanity. Through his music and activism, Propaganda continues to advocate for social change and bridge cultural divides.
Propaganda resonates with 25-34 & 35-44 audiences and sustains presence in UNITED STATES, NIGERIA, CANADA. The demographic is heavily male (62%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 144 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Aeropress, Akai, Mixcloud maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 121,797 · Engagements 144 · Rate 0.1% Posts 2,071 · Views 0 · Avg Likes 144 · Avg Comments 9 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 35-44: 24% 18-24: 21% 45-64: 6% |
Largest: 25-34 (47%); next: 35-44 (24%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (82%) NIGERIA (2%) CANADA (2%) SOUTH AFRICA (2%) UNITED KINGDOM (1%) |
Top regions: UNITED STATES (82%), NIGERIA (2%), CANADA (2%) |
| Platform Engagement | Instagram: 144 avg likes/post | best engagement: Instagram 144 avg likes |
Top Brand Affinities
Aeropress
Akai
Mixcloud
Chick-fil-A
WNBA
Pioneer
Amazon Music
Pro Tools
Delta
Kroger
Publix
ESPN
| Brand | Category | Score |
|---|---|---|
| Aeropress | 34.23 | |
| Akai | 21.08 | |
| Mixcloud | 18.08 | |
| Chick-fil-A | 16.03 | |
| WNBA | 14.33 | |
| Pioneer | 11.58 | |
| Amazon Music | 8.32 | |
| Pro Tools | 8.20 | |
| Delta | 7.88 | |
| Kroger | 6.54 | |
| Publix | 6.08 | |
| ESPN | 6.06 | |
| Ableton | 5.81 | |
| Spotify Music | 5.47 | |
| Kickstarter | 5.40 | |
| Coffeegram | 5.12 | |
| Taco Bell | 4.99 | |
| SoundCloud | 4.92 | |
| Verizon | 4.85 | |
| OLD NAVY | 4.77 | |
| Beats Electronics | 4.54 | |
| Pacific Northwest Wonderland | 4.52 | |
| The Home Depot | 4.42 | |
| Los Angeles Lakers | 4.38 | |
| NFL | 4.23 | |
| iHeartRadio Music Awards | 4.19 | |
| WWE | 4.09 | |
| CNN | 3.98 | |
| NBC | 3.86 | |
| Target | 3.82 | |
| Columbia Pictures | 3.72 | |
| Chipotle Mexican Grill | 3.72 | |
| Walmart | 3.71 | |
| Gatorade | 3.62 | |
| Busch | 3.30 | |
| Kodak | 3.17 | |
| Leica | 3.04 | |
| Cafecito | 3.03 | |
| Showtime | 3.02 | |
| Paramount Pictures | 3.00 | |
| The Olympic Games | 2.99 | |
| Nickelodeon | 2.98 | |
| Sneakerhead | 2.91 | |
| NHL | 2.87 | |
| NBA | 2.85 | |
| Urban Outfitters | 2.80 | |
| Lululemon Athletica | 2.67 | |
| Amazon | 2.63 | |
| Costco | 2.62 | |
| Carhartt | 2.53 |
Official Profiles
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LoginArtist: Propaganda
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 02:00 UTC | Propaganda | Uebel & Gefährlich | Hamburg, Germany | — |
