Project Pat

Project Pat — hip-hop & rap artist from US.

Project Pat, a prominent hardcore rapper from Memphis in the late '90s, gained recognition through his association with Three 6 Mafia and his hit song…

Influence: 61.62% Fanbase: 41.78% Trending: 71.54% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 73.16% • Very Strong

As of 2025-11-14

1,146,025

Social Media Followers

As of 2025-11-14

00:00:00

Hours Airplay

2025-12-29 13:36:10 UTC

Genres

hip-hop & rappop raprapsouthern hip hoptrapdirty south rapgangster raphouston raphip-hop/rapunderground hip hopcrunkmemphis hip hopdark trapcontemporary hip hophip hop

Biography

Project Pat, a prominent hardcore rapper from Memphis in the late '90s, gained recognition through his association with Three 6 Mafia and his hit song "Chickenhead" in 2001. Despite not being an official member of Three 6 Mafia, his contributions to the group's albums and his solo work, including the successful Mista Don't Play: Everythangs Workin, solidified his place in the Dirty South rap scene.

However, legal troubles began to overshadow Pat's career, culminating in a federal conviction for firearm possession in 2001. Despite setbacks, he continued to release music, including albums like Layin' da Smack Down (2002) and Real Recognize Real (2009). His prolific output continued with mixtapes and collaborations, leading up to his ninth album, M.O.B. (2017), showcasing his enduring partnership with Juicy J and his impact on the Memphis rap scene.

Top Brand Affinities

Report Date: 2025-11-14

Project Pat has momentum with 25-34 & 35-44 audiences—particularly in UNITED STATES, CANADA, UNITED KINGDOM. A heavily male (72%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 2,069 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with Spinrilla, True Religion, Akai signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Project Pat score 0.31% — Low bucket.

Brand: SpinrillaBrand: True ReligionBrand: Akai

Followers:1,146,025

Engagements:17,541

Rate:1.5%

Posts:304

Avg Likes:16,825

Avg Comments:487

Avg Views:672,372

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,146,025 · Engagements 17,541 · Rate 1.5% Posts 304 · Views 672,372 · Avg Likes 16,825 · Avg Comments 487 · Avg Views 672,372	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 35-44: 28% 18-24: 16% 45-64: 5%	Largest: 25-34 (49%); next: 35-44 (28%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (88%) CANADA (2%) UNITED KINGDOM (1%) BRAZIL (1%) FRANCE (0%)	Top regions: UNITED STATES (88%), CANADA (2%), UNITED KINGDOM (1%)
Platform Engagement	Instagram: 2,069 avg likes/post	best engagement: Instagram 2,069 avg likes

Top Brand Affinities

Spinrilla

Score: 73.16

True Religion

Score: 14.43

Akai

Score: 14.08

Pro Tools

Score: 13.73

Amazon Music

Score: 13.71

Mixcloud

Score: 12.84

Buick

Score: 11.41

Benihana

Score: 11.19

Hennessy

Score: 11.15

SoundCloud

Score: 9.82

Ableton

Score: 9.61

ESPN

Score: 7.89

Brand	Category	Score
Spinrilla		73.16
True Religion		14.43
Akai		14.08
Pro Tools		13.73
Amazon Music		13.71
Mixcloud		12.84
Buick		11.41
Benihana		11.19
Hennessy		11.15
SoundCloud		9.82
Ableton		9.61
ESPN		7.89
Beats Electronics		7.84
iHeartRadio Music Awards		7.06
Bud Light		6.85
Capcom		6.72
Kodak		6.67
Maybach		5.91
Kroger		5.87
NFL		5.84
Champion		5.81
Cadillac		5.61
Sneakerhead		5.37
MTV		5.31
NBA		5.23
Publix		5.11
Los Angeles Lakers		5.04
Sega		4.81
Comedy Central		4.71
Kickstagram		4.58
CNN		4.53
Margaritaville		4.52
FedEx		4.50
Nice Kicks		4.50
Spotify Music		4.40
Taco Bell		4.38
Chick-fil-A		4.26
Carhartt		4.24
Mortal Kombat		4.16
Verizon		4.14
Walmart		3.98
NBC		3.92
Barber Shop Connect		3.87
GMC		3.77
Versace		3.72
Dodge		3.63
Bethesda Softworks		3.59
Fallout		3.50
Acura		3.39
Philips		3.35