Professor Green

Professor Green — hip-hop & rap artist from GB.

With a bright and infectious melody, "Happy" is a feel-good anthem that radiates positivity and joy. Pharrell Williams' uplifting vocals and catchy rhythm…

Influence: 58.40% Fanbase: 49.67% Trending: 62.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Kurt Geiger • 27.67% • Very Strong

As of 2025-09-21

1,348,113

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 10:06:35 UTC

Genres

hip-hop & raphip-hop/rapgrimecontemporary hip hophip hoptrap

Biography

With a bright and infectious melody, "Happy" is a feel-good anthem that radiates positivity and joy. Pharrell Williams' uplifting vocals and catchy rhythm create an irresistible energy that instantly puts a smile on listeners' faces and gets them dancing. The song's vibrant production and empowering lyrics celebrate the simple pleasures of life, making it a timeless hit that never fails to lift spirits and spread happiness wherever it's played.

Top Brand Affinities

Report Date: 2025-09-21

Professor Green converts attention from 18-24 & 25-34 audiences across UNITED KINGDOM, UNITED STATES, POLAND. Audience shape is heavily male (59%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 29,550 avg views per post, with supportive conversation on Tiktok. Shared audience with Kurt Geiger, Sky Sports, Selfridges underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Professor Green score 0.19% — Low bucket.

Brand: Kurt GeigerBrand: Sky SportsBrand: Selfridges

Followers:1,348,113

Engagements:2,555

Rate:0.2%

Posts:496

Avg Likes:2,364

Avg Comments:107

Avg Views:33,587

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,348,113 · Engagements 2,555 · Rate 0.2% Posts 496 · Views 33,587 · Avg Likes 2,364 · Avg Comments 107 · Avg Views 33,587	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 31% 35-44: 7% 13-17: 6%	Largest: 18-24 (55%); next: 25-34 (31%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED KINGDOM (41%) UNITED STATES (6%) POLAND (5%) ITALY (3%) ROMANIA (3%)	Top regions: UNITED KINGDOM (41%), UNITED STATES (6%), POLAND (5%)
Platform Engagement	Instagram: 695 avg likes/post · Tiktok: 29,550 avg views/post · Youtube: 4,037 avg views/post	Best reach: Tiktok 29,550 avg views; best engagement: Tiktok 1,538 avg likes

Top Brand Affinities

Kurt Geiger

Score: 27.67

Sky Sports

Score: 26.32

Selfridges

Score: 20.31

River Island

Score: 20.15

SUSHISAMBA

Score: 20.10

Waitrose

Score: 19.30

ITV

Score: 18.85

Ted Baker

Score: 17.66

Easyjet

Score: 15.59

Vauxhall

Score: 15.07

Rotiform

Score: 14.93

ASDA

Score: 14.92

Brand	Category	Score
Kurt Geiger		27.67
Sky Sports		26.32
Selfridges		20.31
River Island		20.15
SUSHISAMBA		20.10
Waitrose		19.30
ITV		18.85
Ted Baker		17.66
Easyjet		15.59
Vauxhall		15.07
Rotiform		14.93
ASDA		14.92
boohoo		14.72
Next		14.64
Morrisons		14.10
Marks & Spencer		13.83
MISSGUIDED		13.46
Costa Coffee		12.60
All Saints		12.56
Fred Perry		12.26
Mixcloud		11.93
British Airways		11.03
Barbour		10.93
Lush		10.82
Stone Island		10.19
Sainsbury's		9.93
Carlsberg		9.47
Tate Modern		8.78
Beck`s		8.70
Baileys		8.56
Topshop		8.35
Myprotein		8.11
Amazon Music		7.84
Seat		7.75
Primark		7.30
Tesco		7.15
ASOS		7.05
Clarks		6.63
ALDI		6.31
Cadbury		6.23
Reese's		6.07
Vivienne Westwood		5.97
T.G.I. Friday's		5.87
Guinness		5.87
Pioneer		5.75
Hilton		5.71
BBS		5.57
Harrods		5.46
Showtime		4.83
Dr. Martens		4.52