Pritam Brand Affinity ranks highest OnePlus at 18.60% . Very Strong. Score DMDB 82.19% | Fanbase 85.50%

Pritam — pop artist from IN.

Pritam is a composer, singer, and musician recognized for blending Indian classical music with rock and Western styles in his Bollywood songs. He began his…

Pritam

Superstar

Country: IN | Gender: male | Artist ID: 11e81bc0-59c7-f79e-9a97-a0369fe50396

Find Artist

Genres

popdesi poppopasianfilmimodern bollywoodbollywoodinstrumentalindian instrumental

Influential: 82.19% Fanbase: 85.50% Trending: 80.53%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OnePlus • 18.60% • Very Strong

As of 2025-09-09

2,176,820

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 82.19% | Fanbase 85.50% | Trending 80.53% | CAREER STAGE: SUPERSTAR

Biography

Pritam is a composer, singer, and musician recognized for blending Indian classical music with rock and Western styles in his Bollywood songs. He began his career in Mumbai in 1997 composing ad jingles and theme music for TV series after playing in various bands while studying sound recording. In collaboration with Jeet Gannguli, Pritam composed music for films such as Mere Yaar Ki Shaadi Hai in 2002 and Life In a Metro in 2007, where he also performed as a member of the rock band Metro. His work on the soundtrack for Once Upon a Time in Mumbai in 2010 earned the Listeners’ Choice Album of the Year award at the Mirchi Music Awards. Pritam's contributions to the 2012 film Barfi! garnered him two Filmfare Awards, and his performance on MTV Unplugged in 2016 showcased some of his most popular tracks, including “Kamli” from Dhoom: 3.

Report Date: 2025-09-09

Pritam commands interest from 18-24 & 25-34 audiences in INDIA, BANGLADESH, PAKISTAN. With a heavily male (84%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (433,910 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with OnePlus, Discovery Media, Amazon Music points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pritam score 0.62% — Low bucket.

Brand: OnePlusBrand: Discovery MediaBrand: Amazon Music

Followers:2,176,820

Engagements:13,518

Rate:0.6%

Posts:543

Avg Likes:13,458

Avg Comments:212

Avg Views:433,910

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,176,820 · Engagements 13,518 · Rate 0.6% Posts 543 · Views 433,910 · Avg Likes 13,458 · Avg Comments 212 · Avg Views 433,910	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 38% 13-17: 5% 35-44: 5%	Largest: 18-24 (51%); next: 25-34 (38%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	INDIA (78%) BANGLADESH (7%) PAKISTAN (3%) UNITED STATES (3%) NEPAL (2%)	Top regions: INDIA (78%), BANGLADESH (7%), PAKISTAN (3%)
Platform Engagement	Instagram: 6,413 avg likes/post · Youtube: 433,910 avg views/post	Best reach: Youtube 433,910 avg views; best engagement: Youtube 7,045 avg likes

Top Brand Affinities

OnePlus

Score: 18.60

Discovery Media

Score: 13.20

Amazon Music

Score: 10.26

Mahindra

Score: 8.92

Clarks

Score: 7.05

Maruti

Score: 6.22

musical.ly

Score: 5.83

Selfiegram

Score: 4.95

Bajaj

Score: 4.44

ASUS

Score: 3.65

Beats Electronics

Score: 3.55

Snapseed

Score: 3.53

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Top Brand Affinities

Brand	Category	Score
OnePlus		18.60
Discovery Media		13.20
Amazon Music		10.26
Mahindra		8.92
Clarks		7.05
Maruti		6.22
musical.ly		5.83
Selfiegram		4.95
Bajaj		4.44
ASUS		3.65
Beats Electronics		3.55
Snapseed		3.53
Travelgram		3.14
KFC		2.97
MTV		2.85
Coffeegram		2.80
National Geographic		2.56
Geocaching		2.13
Nikon		2.06
Canon		2.06
Xiaomi		1.92
FashionNova		1.88
Pizza Lover		1.75
Adobe		1.73
Ray-Ban		1.64
Samsung Group		1.64
Spotify Music		1.63
KTM		1.63
Hyundai		1.60
Sony		1.57
Marvel Entertainment		1.49
Yamaha		1.47
L'Oréal Paris		1.39
Levi's		1.38
Forever 21		1.33
SoundCloud		1.30
HBO		1.22
Zara		1.18
shein		1.16
Huawei		1.16
Puma		1.13
H&M		1.12
Apple		1.11
Suzuki		1.08
Calvin Klein		1.07
The Olympic Games		1.06
Pepsi		1.04
Grand Theft Auto		1.00
WWE		0.98
FIFA		0.94