Pritam

Pritam — pop artist from IN.

Pritam is a composer, singer, and musician recognized for blending Indian classical music with rock and Western styles in his Bollywood songs. He began his…

Influence: 82.19% Fanbase: 85.50% Trending: 80.53% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 13.49% • Very Strong

As of 2025-09-26

2,203,534

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-01 00:19:07 UTC

Genres

popdesi poppopasianfilmimodern bollywoodbollywoodinstrumentalindian instrumental

Biography

Pritam is a composer, singer, and musician recognized for blending Indian classical music with rock and Western styles in his Bollywood songs. He began his career in Mumbai in 1997 composing ad jingles and theme music for TV series after playing in various bands while studying sound recording. In collaboration with Jeet Gannguli, Pritam composed music for films such as Mere Yaar Ki Shaadi Hai in 2002 and Life In a Metro in 2007, where he also performed as a member of the rock band Metro. His work on the soundtrack for Once Upon a Time in Mumbai in 2010 earned the Listeners’ Choice Album of the Year award at the Mirchi Music Awards. Pritam's contributions to the 2012 film Barfi! garnered him two Filmfare Awards, and his performance on MTV Unplugged in 2016 showcased some of his most popular tracks, including “Kamli” from Dhoom: 3.

Top Brand Affinities

Report Date: 2025-09-26

Pritam commands interest from 18-24 & 25-34 audiences in INDIA, SRI LANKA, KUWAIT. With a heavily male (83%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (433,910 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with Sabyasachi Mukherjee, Amazon Music, Maruti points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pritam score 0.61% — Low bucket.

Brand: Sabyasachi MukherjeeBrand: Amazon MusicBrand: Maruti

Followers:2,203,534

Engagements:13,354

Rate:0.6%

Posts:3,034

Avg Likes:13,272

Avg Comments:212

Avg Views:434,101

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,203,534 · Engagements 13,354 · Rate 0.6% Posts 3,034 · Views 434,101 · Avg Likes 13,272 · Avg Comments 212 · Avg Views 434,101	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 38% 13-17: 5% 35-44: 5%	Largest: 18-24 (51%); next: 25-34 (38%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	INDIA (77%) SRI LANKA (19%) KUWAIT (18%) UNITED ARAB EMIRATES (13%) SAUDI ARABIA (11%)	Top regions: INDIA (77%), SRI LANKA (19%), KUWAIT (18%)
Platform Engagement	Instagram: 6,151 avg likes/post · Tiktok: 191 avg views/post · Youtube: 433,910 avg views/post	Best reach: Youtube 433,910 avg views; best engagement: Youtube 7,045 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 13.49

Amazon Music

Score: 10.48

Maruti

Score: 8.89

Mahindra

Score: 8.11

Bajaj

Score: 7.90

musical.ly

Score: 6.05

Clarks

Score: 5.85

MTV

Score: 5.28

Selfiegram

Score: 4.45

ASUS

Score: 3.27

Beats Electronics

Score: 3.20

Travelgram

Score: 2.87

Brand	Category	Score
Sabyasachi Mukherjee		13.49
Amazon Music		10.48
Maruti		8.89
Mahindra		8.11
Bajaj		7.90
musical.ly		6.05
Clarks		5.85
MTV		5.28
Selfiegram		4.45
ASUS		3.27
Beats Electronics		3.20
Travelgram		2.87
National Geographic		2.87
Coffeegram		2.86
Snapseed		2.66
Nokia		2.37
Nikon		2.07
KTM		2.06
Canon		1.91
KFC		1.89
Sony		1.69
Pizza Lover		1.67
Ray-Ban		1.67
Xiaomi		1.59
FashionNova		1.58
Spotify Music		1.53
Vogue		1.44
Levi's		1.41
Forever 21		1.36
Marvel Entertainment		1.33
Yamaha		1.33
Samsung Group		1.21
Puma		1.18
Hyundai		1.18
HBO		1.17
shein		1.17
Apple		1.15
SheInside		1.14
L'Oréal Paris		1.13
Suzuki		1.12
BBC		1.12
McDonald's		1.09
Zara		1.08
SoundCloud		1.02
Rolex		0.99
Adobe		0.99
Reebok		0.97
Tommy Hilfiger		0.95
H&M		0.93
FIFA		0.90