Prince Royce Brand Affinity ranks highest Zumba Wear at 39.59% . Very Strong. Score DMDB 73.80% | Fanbase 72.08%

Prince Royce — pop artist from US.

Prince Royce, a New York-born singer and songwriter, has achieved success in the Latin music scene by blending Bachata and contemporary R&B. With over 22 #1…

Prince Royce

Superstar

Country: US | Gender: male | Artist ID: 11e81bd0-b6e3-2a9c-bba6-a0369fe50396

Find Artist

Genres

poplatin popasian pophip-hop & raplatin hip hoplatinlatinbachatasalsa y tropical

Influential: 73.80% Fanbase: 72.08% Trending: 74.66%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Zumba Wear • 39.59% • Very Strong

As of 2025-09-09

34,165,808

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 73.80% | Fanbase 72.08% | Trending 74.66% | CAREER STAGE: SUPERSTAR

Biography

Prince Royce, a New York-born singer and songwriter, has achieved success in the Latin music scene by blending Bachata and contemporary R&B. With over 22 #1 radio hits and 90 awards to his name, he has established himself as a prominent figure in the industry.

Royce boasts a significant following of over 80 million on social media, has sold more than 10 million albums worldwide, and garnered over 14 billion global streams. His performances have consistently sold out prestigious venues in Latin America and the United States. Throughout his career, he has collaborated with a variety of artists including Shakira, Chris Brown, Jennifer Lopez, and J Balvin, among others.

Report Date: 2025-09-09

Prince Royce resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, ECUADOR, COLOMBIA. With a heavily female (55%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (446,650 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Zumba Wear, Univision, American Airlines makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Prince Royce score 0.18% — Low bucket.

Brand: Zumba WearBrand: UnivisionBrand: American Airlines

Followers:34,165,808

Engagements:60,464

Rate:0.2%

Posts:824

Avg Likes:56,511

Avg Comments:1,125

Avg Views:491,436

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 34,165,808 · Engagements 60,464 · Rate 0.2% Posts 824 · Views 491,436 · Avg Likes 56,511 · Avg Comments 1,125 · Avg Views 491,436	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 7% 35-44: 6%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (17%) ECUADOR (9%) COLOMBIA (8%) MEXICO (8%) PERU (7%)	Top regions: UNITED STATES (17%), ECUADOR (9%), COLOMBIA (8%)
Platform Engagement	Instagram: 9,227 avg likes/post · Tiktok: 446,650 avg views/post · Youtube: 44,786 avg views/post	Best reach: Tiktok 446,650 avg views; best engagement: Tiktok 46,000 avg likes

Top Brand Affinities

Zumba Wear

Score: 39.59

Univision

Score: 15.65

American Airlines

Score: 9.67

Barbie

Score: 8.45

Suavecito

Score: 7.09

Macy's

Score: 6.43

Amway

Score: 6.27

Iberostar Hotels & Resorts

Score: 4.80

Pull&Bear

Score: 4.45

Cafecito

Score: 4.37

Movistar

Score: 4.21

iHeartRadio Music Awards

Score: 4.19

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Top Brand Affinities

Brand	Category	Score
Zumba Wear		39.59
Univision		15.65
American Airlines		9.67
Barbie		8.45
Suavecito		7.09
Macy's		6.43
Amway		6.27
Iberostar Hotels & Resorts		4.80
Pull&Bear		4.45
Cafecito		4.37
Movistar		4.21
iHeartRadio Music Awards		4.19
VidaSana		4.12
BH Cosmetics		4.09
NBC		3.44
Stradivarius		3.23
Too Faced Cosmetics		3.22
Tomorrowland		2.79
Marc Jacobs		2.71
Michael Kors		2.62
Target		2.49
Forever 21		2.38
Hollister Co		2.32
Busch		2.19
Paramount Pictures		2.16
Victoria's Secret		2.16
Make Up For Ever		2.12
Primark		2.11
NYX Cosmetics		2.08
Tarte Cosmetics		2.06
Urban Decay Cosmetics		2.05
Anastasia Beverly Hills		2.03
Bershka		1.97
Dolce & Gabbana		1.94
ASOS		1.93
Showtime		1.88
Guess		1.87
Pic Collage		1.83
H&M		1.81
Bellagio		1.78
Herbalife		1.77
FIFA		1.67
Huda Beauty		1.64
Los Angeles Lakers		1.63
Under Armour		1.62
Pixar		1.61
shein		1.61
Sephora		1.58
Warner Bros		1.57
musical.ly		1.55