Primus Brand Affinity ranks highest Ampeg at 70.66% . Very Strong. Score DMDB 63.52% | Fanbase 56.69%

Primus — rock artist from US.

Primus, led by bassist Les Claypool, showcases his intricate bass work and unique vocals, supported by guitarist Larry LaLonde and drummer Tim "Herb"…

Primus

Recognizable

Country: US | Artist ID: 11e81bbb-7647-618e-a6cc-a0369fe50396

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Genres

rockrockfunk rockrap rockalternativealternative rockcomedy & spoken wordcomicmetalalternative metalfunk metalnu metal

Influential: 63.52% Fanbase: 56.69% Trending: 66.94%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 70.66% • Very Strong

As of 2025-09-09

779,988

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.52% | Fanbase 56.69% | Trending 66.94% | CAREER STAGE: MAINSTREAM

Biography

Primus, led by bassist Les Claypool, showcases his intricate bass work and unique vocals, supported by guitarist Larry LaLonde and drummer Tim "Herb" Alexander. Their avant-garde sound blends elements of post-punk and humor reminiscent of Frank Zappa, distinguishing them from mainstream punk-funk bands. The band gained popularity with albums like "Sailing the Seas of Cheese" and "Pork Soda," transitioning from underground to mainstream success in the early 1990s.

Following lineup changes and experimental releases, including collaborations with various artists, Primus maintained a devoted fan base through the late 1990s and early 2000s. After a hiatus, the band reunited in 2003 and continued to release albums, such as "Green Naugahyde" and "The Desaturating Seven," showcasing their eclectic style and literary influences. With a focus on instrumental prowess and unconventional songwriting, Primus remains a unique presence in the alternative music scene.

Report Date: 2025-09-09

Primus cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, BRAZIL, CANADA. A heavily male (83%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 78,690 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Ampeg, MOOG, Live Nation, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Primus score 0.85% — Low bucket.

Brand: AmpegBrand: MOOGBrand: Live Nation

Followers:779,988

Engagements:6,636

Rate:0.9%

Posts:896

Avg Likes:6,189

Avg Comments:617

Avg Views:78,690

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 779,988 · Engagements 6,636 · Rate 0.9% Posts 896 · Views 78,690 · Avg Likes 6,189 · Avg Comments 617 · Avg Views 78,690	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 31% 35-44: 20% 45-64: 9%	Largest: 25-34 (37%); next: 18-24 (31%)
Gender Split	Female: 18% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (46%) BRAZIL (5%) CANADA (5%) UNITED KINGDOM (4%) AUSTRALIA (4%)	Top regions: UNITED STATES (46%), BRAZIL (5%), CANADA (5%)
Platform Engagement	Instagram: 2,881 avg likes/post · Youtube: 78,690 avg views/post	Best reach: Youtube 78,690 avg views; best engagement: Youtube 3,308 avg likes

Top Brand Affinities

Ampeg

Score: 70.66

MOOG

Score: 29.12

Live Nation

Score: 24.18

A.P.C.

Score: 14.04

Akai

Score: 11.30

Sennheiser

Score: 10.41

Pro Tools

Score: 9.34

Kickstarter

Score: 8.79

Fallout

Score: 8.21

Ableton

Score: 7.71

Coors

Score: 7.47

Pacific Northwest Wonderland

Score: 7.28

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Top Brand Affinities

Brand	Category	Score
Ampeg		70.66
MOOG		29.12
Live Nation		24.18
A.P.C.		14.04
Akai		11.30
Sennheiser		10.41
Pro Tools		9.34
Kickstarter		8.79
Fallout		8.21
Ableton		7.71
Coors		7.47
Pacific Northwest Wonderland		7.28
Comedy Central		6.83
Columbia Pictures		6.40
Hot Topic		6.13
Lollapalooza		5.20
Pilsner Urquell		5.19
NHL		4.95
Movistar		4.88
Paramount Pictures		4.80
Sega		4.76
Taco Bell		4.53
Resident Evil		4.33
Spotify Music		4.31
Mortal Kombat		4.27
Bethesda Softworks		4.15
Prismacolor		4.14
Nickelodeon		3.90
Nintendo		3.89
Star Wars		3.85
Final Fantasy		3.80
Verizon		3.74
Budweiser		3.44
Cartoon Network		3.40
Jack Daniels		3.30
MTV		3.21
AMC		3.06
Harley-Davidson		3.02
Kodak		3.01
NFL		2.95
Hot Wheels		2.93
SoundCloud		2.85
Snoopy And The Peanuts Gang		2.84
Warner Bros		2.83
Guinness		2.81
WWE		2.72
Dr. Martens		2.69
Beats Electronics		2.69
Pepsi		2.67
Jaguar		2.62