Primal Scream
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
246,963
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:39:45 UTC
Genres
Biography
Primal Scream is already in the conversation with 25-34 & 18-24 audiences in UNITED KINGDOM, ARGENTINA, UNITED STATES. The audience is heavily male (73%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (2,427 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Ann Demeulemeester, MOOG, Fred Perry points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 246,963 · Engagements 2,977 · Rate 1.2% Posts 4,114 · Views 4,701 · Avg Likes 2,969 · Avg Comments 64 · Avg Views 4,701 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 27% 35-44: 21% 45-64: 12% |
Largest: 25-34 (37%); next: 18-24 (27%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED KINGDOM (17%) ARGENTINA (12%) UNITED STATES (10%) BRAZIL (8%) JAPAN (6%) |
Top regions: UNITED KINGDOM (17%), ARGENTINA (12%), UNITED STATES (10%) |
| Platform Engagement | Instagram: 2,764 avg likes/post · Tiktok: 2,427 avg views/post · Youtube: 2,274 avg views/post | Best reach: Tiktok 2,427 avg views; best engagement: Instagram 2,764 avg likes |
Top Brand Affinities
Ann Demeulemeester
MOOG
Fred Perry
Mixcloud
Ampeg
Tate Modern
Vivienne Westwood
Akai
Jean Paul Gaultier
Amazon Music
Stone Island
Vauxhall
| Brand | Category | Score |
|---|---|---|
| Ann Demeulemeester | 71.97 | |
| MOOG | 37.88 | |
| Fred Perry | 35.88 | |
| Mixcloud | 33.35 | |
| Ampeg | 25.96 | |
| Tate Modern | 17.47 | |
| Vivienne Westwood | 13.50 | |
| Akai | 12.99 | |
| Jean Paul Gaultier | 11.79 | |
| Amazon Music | 10.34 | |
| Stone Island | 10.17 | |
| Vauxhall | 9.95 | |
| Ableton | 9.29 | |
| Paul Smith | 9.18 | |
| Acne Studios | 9.05 | |
| Maison Margiela | 8.93 | |
| Barbour | 8.74 | |
| Carlsberg | 8.64 | |
| DeLorean Motor Company | 7.14 | |
| Selfridges | 6.80 | |
| Loewe | 6.63 | |
| Lollapalooza | 6.58 | |
| Dr. Martens | 6.35 | |
| Alexander McQueen | 6.11 | |
| Spotify Music | 5.92 | |
| Warner Bros | 5.87 | |
| Guinness | 5.64 | |
| Clarks | 5.64 | |
| BBC | 5.57 | |
| Pilsner Urquell | 5.18 | |
| Movistar | 5.05 | |
| Tesco | 5.00 | |
| Miu Miu | 5.00 | |
| ALDI | 4.84 | |
| LG Group | 4.83 | |
| Campari | 4.25 | |
| Kickstarter | 4.13 | |
| Columbia Pictures | 4.00 | |
| MTV | 3.94 | |
| Holden | 3.83 | |
| Kodak | 3.65 | |
| Leica | 3.57 | |
| Polaroid | 3.32 | |
| Showtime | 3.32 | |
| SoundCloud | 3.31 | |
| Stüssy | 3.16 | |
| Snoopy And The Peanuts Gang | 3.00 | |
| Pantone Inc | 2.97 | |
| Harrods | 2.94 | |
| Coachella | 2.94 |
Official Profiles
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LoginArtist: Primal Scream
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 03:00 UTC | Primal Scream | Roundhouse | London, United Kingdom |
