Priceless Da ROC, also known as "The Turn Up God" in the Bay Area, has been a key figure in shaping trends in Northern California. With a background that spans between California and Washington D.C, he eventually settled in San Francisco where he gained recognition for his humorous punchlines in the battle scene. Priceless gained initial fame by winning on 106&Park Freestyle Friday and went on to create the viral dance "Yiken" to Clyde Carson’s track “Slow Down,” which became a sensation and influenced a new dancing style in the Bay Area. Through his three albums, including the hit track “Yiken (Certified)” with over 30 million streams, Priceless Da ROC continues to produce high-energy party tracks and remains a prominent figure in the West Coast party scene, collaborating with several notable artists.

Throughout his career, Priceless Da ROC has teamed up with a range of artists such as Mike Sherm, Sage The Gemini, and DJ Luke Nasty, showcasing his versatility as a producer and recording artist. From his work on Juelz Santana’s "King Of New York" to his own hits like "Yiken" and "Dance A Lil Different," Priceless has demonstrated his ability to blend humor, energy, and catchy beats to bring the Bay Area culture to a global audience. With a reputation for delivering witty punchlines and infectious party tracks, Priceless Da ROC is poised to continue influencing the music scene and expanding the reach of Bay Area music worldwide.