Pretty Lights

Pretty Lights — jazz & standards artist from US.

Pretty Lights is a distinctive musical project that blends electronic beats, poetic samples, modular synthesizers, and live musicians to create intricate sonic…

Influence: 65.80% Fanbase: 61.83% Trending: 67.79% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 61.30% • Very Strong

As of 2025-09-09

426,281

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:45:54 UTC

Genres

jazz & standardsjazztronicalivetronicarockjam bandelectronicelectronicedmglitch hopdowntempoother electronic music

Biography

Pretty Lights is a distinctive musical project that blends electronic beats, poetic samples, modular synthesizers, and live musicians to create intricate sonic tapestries with dynamic light shows. Following a five-year break, Pretty Lights returns with a new inter-dimensional soundship spacesystem designed to enable improvisational performances with other artists across various mediums, fostering experimentation and creativity through real-time data sharing.

The upcoming shows promise a fusion of dubtronic hiphop techno futurepast soul, audiovisual lightshows, generative visual systems, interconnected data networks, and new live music. Derek Vincent Smith describes the tour as a platform for exploring creativity, collaboration, and harmonized energies, reflecting his experimental journey over the past five years and his excitement to reconnect with fans.

Top Brand Affinities

Report Date: 2025-09-09

Pretty Lights commands interest from 25-34 & 18-24 audiences in UNITED STATES, CANADA, UNITED KINGDOM. With a heavily male (75%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (10,858 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with iHeartRaves, Ableton, Live Nation points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pretty Lights score 1.34% — Moderate bucket.

Brand: iHeartRavesBrand: AbletonBrand: Live Nation

Followers:426,281

Engagements:5,700

Rate:1.3%

Posts:388

Avg Likes:5,651

Avg Comments:160

Avg Views:10,858

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 426,281 · Engagements 5,700 · Rate 1.3% Posts 388 · Views 10,858 · Avg Likes 5,651 · Avg Comments 160 · Avg Views 10,858	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 39% 35-44: 11% 45-64: 4%	Largest: 25-34 (44%); next: 18-24 (39%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (50%) CANADA (5%) UNITED KINGDOM (4%) POLAND (3%) GERMANY (3%)	Top regions: UNITED STATES (50%), CANADA (5%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 5,353 avg likes/post · Youtube: 10,858 avg views/post	Best reach: Youtube 10,858 avg views; best engagement: Instagram 5,353 avg likes

Top Brand Affinities

iHeartRaves

Score: 61.30

Ableton

Score: 23.63

Live Nation

Score: 22.62

MOOG

Score: 21.03

Burton Snowboards

Score: 16.07

Akai

Score: 14.53

Coors

Score: 14.01

Trancefamily

Score: 12.12

Pioneer

Score: 10.63

Pacific Northwest Wonderland

Score: 8.49

Lollapalooza

Score: 8.07

Coachella

Score: 7.67

Brand	Category	Score
iHeartRaves		61.30
Ableton		23.63
Live Nation		22.62
MOOG		21.03
Burton Snowboards		16.07
Akai		14.53
Coors		14.01
Trancefamily		12.12
Pioneer		10.63
Pacific Northwest Wonderland		8.49
Lollapalooza		8.07
Coachella		7.67
Gillette		7.23
Bud Light		7.12
Free People		7.05
Verizon		6.41
Jameson		6.30
SoundCloud		5.76
Volcom		5.31
Margaritaville		5.00
Beats Electronics		4.97
Tomorrowland		4.49
Taco Bell		4.41
Comedy Central		4.31
Busch		4.16
NHL		3.69
Heinz		3.65
Carhartt		3.52
Budweiser		3.37
Showtime		3.29
Subaru		3.18
Cadillac		2.96
Mulberry		2.93
Emporium		2.85
ESPN		2.83
Uber		2.82
Bellagio		2.65
Lululemon Athletica		2.61
Paramount Pictures		2.59
NFL		2.55
Chipotle Mexican Grill		2.54
Activision Blizzard		2.54
Chrysler		2.53
Matrix		2.51
GoPro		2.49
MTV		2.39
Pepsi		2.39
The North Face		2.36
Red Bull		2.34
Jeep		2.31