Pressure
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
63,833
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:48:04 UTC
Genres
Biography
Pressure is a clear fit for 25-34 & 35-44 audiences with strength across UNITED STATES, JAMAICA, UNITED KINGDOM. The audience is heavily male (56%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (449 avg likes per post); Instagram builds the community layer. Affinity data highlights The House of Marley, Mixcloud, Live Nation, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 63,833 · Engagements 449 · Rate 0.7% Posts 121 · Views 0 · Avg Likes 449 · Avg Comments 28 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 48% 35-44: 32% 18-24: 11% 45-64: 7% |
Largest: 25-34 (48%); next: 35-44 (32%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
UNITED STATES (56%) JAMAICA (5%) UNITED KINGDOM (3%) COSTA RICA (3%) CANADA (3%) |
Top regions: UNITED STATES (56%), JAMAICA (5%), UNITED KINGDOM (3%) |
| Platform Engagement | Instagram: 449 avg likes/post | best engagement: Instagram 449 avg likes |
Top Brand Affinities
The House of Marley
Mixcloud
Live Nation
Amazon Music
Akai
Pro Tools
Hennessy
Clarks
Pioneer
iHeartRadio Music Awards
SoundCloud
Ableton
| Brand | Category | Score |
|---|---|---|
| The House of Marley | 146.33 | |
| Mixcloud | 31.76 | |
| Live Nation | 20.52 | |
| Amazon Music | 20.27 | |
| Akai | 14.44 | |
| Pro Tools | 13.00 | |
| Hennessy | 12.61 | |
| Clarks | 11.88 | |
| Pioneer | 11.32 | |
| iHeartRadio Music Awards | 8.82 | |
| SoundCloud | 8.48 | |
| Ableton | 7.20 | |
| Margaritaville | 5.95 | |
| CNN | 5.19 | |
| Spotify Music | 5.13 | |
| Beats Electronics | 4.56 | |
| FashionNova | 4.09 | |
| NBC | 3.83 | |
| Fenty beauty | 3.55 | |
| Acura | 3.47 | |
| Philips | 3.26 | |
| Paramount Pictures | 3.06 | |
| Bacardi | 3.04 | |
| NBA | 2.88 | |
| Omega | 2.85 | |
| MTV | 2.85 | |
| Sneakerhead | 2.85 | |
| ESPN | 2.78 | |
| Kodak | 2.64 | |
| Matrix | 2.51 | |
| Timberland | 2.23 | |
| Los Angeles Lakers | 2.23 | |
| The Olympic Games | 2.21 | |
| Pandora | 2.19 | |
| Guinness | 2.18 | |
| Amazon | 2.17 | |
| Paypal | 2.17 | |
| NFL | 2.13 | |
| Heineken | 2.11 | |
| musical.ly | 2.10 | |
| Puma | 1.97 | |
| BBC | 1.78 | |
| Airbnb | 1.69 | |
| FOREX | 1.69 | |
| Herbalife | 1.68 | |
| Walmart | 1.66 | |
| shein | 1.64 | |
| SheInside | 1.43 | |
| CBS | 1.42 | |
| Warner Bros | 1.40 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
